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The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity - BBNC Boot Camp series

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In this webinar, Justin Noble, Blackbaud’s Account Manager, provides a detailed checklist with the steps you need to send a targeted appeal with The Raiser's Edge and NetCommunity. To view the recording of this webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/bbnc-boot-camp.

Text of The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity - BBNC Boot Camp series

  • 1. 02/09/2013 ONLINE FUNDRAISING BEST PRACTICES The A to Z of Sending a Targeted Appeal with Blackbaud NetCommunity Presented by: Justin Noble, Account Manager Adam Ziman, NetCommunity Consultant
  • 2. 02/09/2013 LETS GET STARTED
  • 3. 02/09/2013 - Strategy Design - Overview of implementation methodology - Step-by-step guide - Checklist AGENDA
  • 4. 02/09/2013 -Identify Your goal -Maximise the opportunity -Ensure you can measure success STRATEGY DESIGN
  • 5. 02/09/2013 The Raisers Edge: 1. Appeal and Packages in RE 2. Queries in RE 3. Assign Appeal-Packages & De-dupe NetCommunity: 1. Email Lists 2. Landing Pages and Parts 3. Email Message 4. Conditional Content 5. Send the appeal 6. Measure the response OVERVIEW OF STEPS
  • 6. 02/09/2013 APPEAL & PACKAGES
  • 7. 02/09/2013 QUERIES
  • 8. 02/09/2013 DE-DUPE & ASSIGN PACKAGES
  • 9. 02/09/2013 TARGETED EMAIL LISTS
  • 10. 02/09/2013 TARGETED EMAIL LISTS
  • 11. 02/09/2013 TARGETED LANDING PAGES
  • 12. 02/09/2013 TARGETED LANDING PAGES
  • 13. 02/09/2013 EMAIL MESSAGE
  • 14. 02/09/2013 CONDITIONAL CONTENT
  • 15. 02/09/2013 PREVIEW & SEND
  • 16. 02/09/2013 EMAIL WITH TARGETED CALL TO ACTION
  • 17. 02/09/2013 TARGETED LANDING PAGE
  • 18. 02/09/2013 MATCHING SUCCESS PAGE
  • 19. 02/09/2013 MATCHING EMAIL THANK YOU
  • 20. 02/09/2013 MEASURE
  • 21. 02/09/2013 The Raisers Edge: Appeal and Packages in RE Queries in RE Assign Appeal-Packages & De-dupe NetCommunity: Email Lists Landing Pages and Parts Email Message Conditional Content Send the appeal Measure the response CHECK LIST
  • 22. 02/09/2013 THANK YOU FOR ATTENDING! Be sure to check the website for the recording posting Let your Account Manager know if you have any questions or would like to schedule a session with one of our BBNC experts!

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