Control Freak

Tribal Sharer

Identity Explorer

Role Player

Copy Cat

Confident

Consumer

Who Am I? How do I fit into my peer groups?

Global Sharer

Identity Definer

Confident

Individual

How do I fit into society & adulthood?

CERTAIN

AND- KIDS NEED TO… -

Create an environment that feels like a digital

den

FEEL SAFE

CERTAIN

AND- KIDS NEED TO… -

Predictable input and output

FEEL SAFE

CERTAIN

AND- KIDS NEED TO… -

Collecting things gives a sense of order

FEEL SAFE

Control Freak

Tribal Sharer

Identity Explorer

Role Player

Copy Cat

Confident

Consumer

Who Am I? How do I fit into my peer groups?

Global Sharer

Identity Definer

Confident

Individual

How do I fit into society & adulthood?

CERTAIN

AND- KIDS NEED TO… -

Collecting things gives a sense of order

FEEL SAFE

CERTAIN

AND- KIDS NEED TO… -

Safety also comes from being part of the tribe

FEEL SAFE

Control Freak

Tribal Sharer

Identity Explorer

Role Player

Copy Cat

Confident

Consumer

Who Am I? How do I fit into my peer groups?

Global Sharer

Identity Definer

Confident

Individual

How do I fit into society & adulthood?

CERTAIN

AND- KIDS NEED TO… -

Safety also comes from being part of the tribe

FEEL SAFE

- KIDS NEED TO -

Make kids like to feel they are the ones calling the

shots

SENSE OFHAVE AAUTONOMY

- KIDS NEED TO -

Give them everything and let them sort it out

SENSE OFHAVE AAUTONOMY

- KIDS NEED TO -

They are not keen on having an editor, or

recommendation

SENSE OFHAVE AAUTONOMY

- KIDS NEED TO -

They love the unparalleled freedom

they get in open worlds

SENSE OFHAVE AAUTONOMY

- KIDS NEED TO -

With great power comes great responsibility

SENSE OFHAVE AAUTONOMY

Control Freak

Tribal Sharer

Identity Explorer

Role Player

Copy Cat

Confident

Consumer

Who Am I? How do I fit into my peer groups?

Global Sharer

Identity Definer

Confident

Individual

How do I fit into society & adulthood?

- KIDS NEED TO -

With great power comes great responsibility

SENSE OFHAVE AAUTONOMY

- KIDS NEED TO -

Kids love to achieve and need reassurance

that they are doing well

TO SE ETHEMSELVESPROGRESS

- KIDS NEED TO -

Progress can be just beating yourself

TO SE ETHEMSELVESPROGRESS

- KIDS NEED TO -

It can be beating the expected benchmark

TO SE ETHEMSELVESPROGRESS

- KIDS NEED TO -

It can be obviously beating your friends

TO SE ETHEMSELVESPROGRESS

It could be subtly beating your friends

TO SE ETHEMSELVESPROGRESS

- KIDS NEED TO -

- KIDS NEED TO -

Kids love to make things that they can be proud of and share with

friends

CREATESOMETHI

NGAMAZING

It begins with customisation

CREATESOMETHI

NGAMAZING

- KIDS NEED TO -

moves into personalisation

CREATESOMETHI

NGAMAZING

- KIDS NEED TO -

and continues to remove frameworks

and processes

CREATESOMETHI

NGAMAZING

- KIDS NEED TO -

Allowing kids to create something amazing

with their tools

CREATESOMETHI

NGAMAZING

- KIDS NEED TO -

Connecting with others is vital for us social

beings

WITHEACH

OTHER

CONNECTWITH

EACH OTHER

- KIDS NEED TO -

Caring and nurturing for something even

inanimate

WITHEACH

OTHER

CONNECTWITH

EACH OTHER

- KIDS NEED TO -

Control Freak

Tribal Sharer

Identity Explorer

Role Player

Copy Cat

Confident

Consumer

Who Am I? How do I fit into my peer groups?

Global Sharer

Identity Definer

Confident

Individual

How do I fit into society & adulthood?

Caring and nurturing for something even

innanimate

WITHEACH

OTHER

CONNECTWITH

EACH OTHER

- KIDS NEED TO -

Being part of the tribe means sharing with

each other the things that define them

WITHEACH

OTHER

CONNECTWITH

EACH OTHER

- KIDS NEED TO -

Snapchat and Instagram are go to

apps for kids

WITHEACH

OTHER

CONNECTWITH

EACH OTHER

- KIDS NEED TO -

@littlebiglivewww.thelittlebigpartnership.com