Upload
dominikczerwinski
View
510
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
Convergence of applications and
mobile technologies
Avner Goren, Director, OMAP Platform Strategy
Texas Instruments
May 12, 2009
Endless opportunities for better mobile
user experiences
Average Smartphone today
• Limited web browsing
• 3 MP camera
• QVGA/VGA display
Consumer electronics functionality today
OMAP 3 processor-based phone
• Fast, full-page web browsing
• 12 MP camera
• HD 720p video record & playback
• Lifelike graphics
Future opportunities with OMAP 4 Phone
becomes greater than the sum of its parts, creating new, exciting experiences!
Spider-Man 2 Activision, Sony Pictures 3D with HW Acceleration
connectivity
12-megapixel
camera
2D/3D graphics and gaming
High-quality
HD
camcorder
HD video
player
Seamless
Productivity
clients
Optimal balance
of power,
performance
and price
Fast boot time
to WiFi, 3G, WiMAX, GPS
audio
Full Web
browsing
3D user interface
M-Shield™
security
TI’s OMAP™ 3 application processor meets the challenge
OMAP™ 3 Solutions
OMAP™ processor system-on-chip
architecture
OMAP™ 3 platform benefits
• Freedom of wireless connectivity support (3G, WiMAX…)
• Leverage investment across products from phones to netbooksFlexibility
• Single device with optional PoP memory support reduces printed
circuit board (PCB) area and cost
• Innovative, package option with 0.8mm design rules for low-cost 4-
layer PCB
Cost
• Broadest industry support for all major operating systems
• Open source software reference and development platformsSupport
• Built upon mobile-optimized, low-power process
• Power-efficient SoC (single device) architecture
• Leverages advanced TI SmartReflex™ technologies
Power
• Cortex-A8 provides >3x performance* over ARM11
• More power-efficient performance than Intel Atom x86 CPUPerformance
* Dual-issue, superscalar architecture – combination of higher frequency and instructions per second
6
Future-proof, multi-core OMAP 4 platform
OMAP 4 platform
Includes comprehensive software suite
Supports leading mobile operating systems
Pre-integrated
connectivity
software
Flexible, open platform brings the ultimate mobile-computing adventures to life
Pre-validated
modem interface
software45-nm
7
Pushing mobile experiences to new heights
Mobile computing and PC-like Internet browsing
Dual-core ARM® Cortex™-A9 MPCore™ supports symmetric multiprocessing (SMP); 1GHz+ clock speed boosts performance
True HD video Full multi-standard 1080p HD record and playback
Digital SLR-like images
20-megapixel imaging capabilities with build-in image signal processor (ISP)
Rich 3D user interface
Enhanced OpenGL® ES 2.0 and Open VG support
Larger displays Supports HDMI video output on large HD displays
Long battery life enabled by 45nm and SmartReflex™ technologies
SMP power management; 10+ hours of 1080p HD video playback; 4+ hours of 1080p HD record; 140+ hours of CD quality audio playback
Prepared for future, unknown features
High CPU performance, programmable video and imaging
OMAP 4 drives consumer-demanded features
OMAP3430 processor at the heart of Palm Pre
Palm's all-new webOS platform, with TI's new OMAP CPU under the hood -- which Palm claims provides laptop-style power, and which juices the phone's smooth transitions, scrolling and ‘deck of cards’ app-switching. – Engadget.com
The phone…also boasts 8 GB of on-board storage, a 3.1-inch touch-sensitive display and Texas Instrument's new OMAP 3430 processor. Those specifications, coupled with Palm's new software, allow the 4.8-ounce handset to perform some nifty tricks. – Forbes
CES 2009 Best of Show: Palm Pre
The Pre represents the first time an ARM Cortex-A8 architecture has made it into a cellphone. TI's OMAP 3 family that includes the 3430 is arguably the most powerful application processor available, and really is a butt-kicker in things like multimedia. – Will Strauss, Forward Concepts (EE Times)