View
949
Download
1
Embed Size (px)
DESCRIPTION
Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to generate positive ROI with social media marketing
Citation preview
Ten Things Every Executive Needs to Know about
Facebook and Social Media Marketing
Jay Berkowitz www.TenGoldenRules.com
* Facebook for business * How to generate positive return-on-investment with
social media marketing* How to monitor what is being said about my brands* What online business models are working, and not
working today?* What is a Tweet? Where is FourSquare?* How do we use YouTube videos• Blogging and Podcasting?
Ten Things Every Executive Needs to Know about
Facebook and Social Media Marketing
Recent MediaWall Street Journal
Recent MediaSouth Florida Business Journal
Recent MediaFOX TV
InternetMarketingClub.orgFree Weekly Webinars and Networking
Ten Things Every Executive Needs to Know about
Facebook and Social Media Marketing
Blog
Photo Credit Flickr Kate Raynes-Goldie
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
“Facebook served 25.8% of display ads in Q4 2010 and became the #1 Ad Publisher”
Facebook ‘Profile’
Facebook ‘Fan Page’
Facebook ‘Fan Page’
Facebook ‘Fan Page’ – Like offer
#1 A Facebook ‘Fan’ Page is your new social website
• Facebook Fan pages are different from personal profiles
• Build your ‘likes’ with incentives, testing
# 2 F-Commerce
F-Commerce
Recent round of funding = 1.2 Billion Valuation
#2 F-commerce
• Facebook eCommerce• Delta flight app• Best Buy ‘store’• ‘Apps’ make is easy, make it fun to engage
with Facebook• Develop an App to engage with your audience,
or for sale.
#3 Facebook Advertising is beating Google
Advertising!
Target demograpgics and ‘Like-ographics’
2 campaigns – Same Landing Page
Google CPA = $8.94Facebook CPA $2.70
#3 Facebook Advertising is beating Google Advertising!
• Facebook advertising targets demographics and ‘like-ographics’
• Use Google Analytics code to track conversions• Test graphics = 70% of results
Like button on Levis.com
Social Sharing Jamesmartell.com SexyBookmarks
Social Sharing Mashable.com ‘Sharebar’ plugin
#4 Facebook to your website… Your website to Facebook
• Facebook widgets allow you to bring Like buttons to your website
• Sharebar, sexybookmarks add likes and share buttons to blogs and websites
• Likes are spread virally through users pages• Offer to build eMail list
A Blog is a simple website
BlogGet your own free Blog (website)
BlogBlogging is as easy as sending email
WordPress Blog >> Domain
Bill Marriot’s Blog
People subscribe to read blogs
Read blogs on your phone (RSS)
#5 A Blog is a simple website
• Create your own at WordPress.com• Update like eMail• For companies and individuals• Follow your passion
Twitter - 140 Character updates “personalized news feed”
Twitter - What it is
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
Twitter – Breaking News
Follow people in your area TwitterGrader.com
Follow people in your business WeFollow.com
What is happening right now?www.Search.Twitter.com
TweetDeck = organized columns
The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
The Three E’s - Entertain
4.3 million #7 celebrity
The Three E’s - Engage www.Twitter.com/Iconic88
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
Does it Work for Business?
Does it Work for Business?
#6 Twitter
• Follow people with commonalities• Listen first• Follow the 3 E’s
Strategy #7 - Create Amazing Content
Great Content
Amazing Content Seth Godin
Great Content
Amazing Content Geekcast.FM “That Affiliate Thing”
Great Content
10 Golden Rules Podcast
Great ContentHubSpot Video Podcast on iTunes
#7 Amazing Content!
• Builds Links• Builds Subscriptions• Builds traffic (eyeballs)• Calendarize your Content
Strategy #8 Traffic Monetization
• Blogs: 77.7 million unique visitors in the US• 77% of active Internet users read blogs • Blogs with 100,000 + unique visitors a month
earn an average of $75,000• Jason Kottke quit his job to blog full-time and
asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
Google AdSense
Buy from Amazon
Affiliate Banners
Affiliate Marketing
$5 - $2500
#8 Monetize!
• AdSense • Affiliate Banners and Links• Pay Per Post/Tweet• Direct Ad Sales• Videocast and Podcast Monetization• Other traffic monetization ideas?
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
Commonly used Social Media…
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
iJustine = 1.2 Million Subscribers
Product Demonstration
Video Optimized for the Search Engines
#9 Video!
• Huge opportunity gap!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
• Create a channel, optimize titles & descriptions, participate in community, build subscriptions, ratings, favorites, links
• Prelaunch Content and ‘product’ delivery
#10 Getting it all doneWordpress Blog >>> JayBerkowitz.com
‘Cascade’ content to Twitter
‘Cascade’ content to Facebook
‘Cascade’ content to LinkedIn
Cascade Content!
The Britney Spears MethodTeam members contribute…
#10 Getting it all done!
• ‘Cascade’ content from 3-4 monthly articles• Cascade down to social media• The Britney Spears method = multiple team
members contribute to content organized and posted by the Social Media Manager
1. Fan Pages2. F-Commerce3. Facebook beating Google4. Facebook – Web – Facebook5. A Blog is a Simple Website6. Tweet7. Amazing Content8. Monetization9. Video10. Get it done!
Ten Things Every Executive Needs to Know about
Facebook and Social Media Marketing
1. Take the first step towards the achievement of your goals = try 1 thing today!
2. Be my friend! Facebook, Twitter @jayberkowitz
3. www.InternetMarketingClub.org4. Speaking Opportunities5. Help = www.TenGoldenRules.com
Ten Things Every Executive Needs to Know about
Facebook and Social Media Marketing
Jay Berkowitz www.TenGoldenRules.com
What is TenGoldenRules?
What is TenGoldenRules.com? Social Media
What is TenGoldenRules.com? Social Media
What is TenGoldenRules.com? Blogs
What is TenGoldenRules.com?Video
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com? Affiliate Program Management
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy