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My presentation on virtual worlds Nov 2010 for "Sports & Money" B2B conference in Stockholm, Sweden, http://www.presskontakt.se/pressreleaser/visa/pressrelease/305513/rekordstort-intresse/8207CD7B-7654-B45E-9491-BEA7DFE865D1
Citation preview
Virtual Worlds: Just a game or Virtual Worlds: Just a game or what?what?
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Where is the money?Where is the money?
Dr. Robin Teigland, akaDr. Robin Teigland, aka
Karinda Rhode in SLKarinda Rhode in SLStockholm School of EconomicsStockholm School of Economics
www.knowledgenetworking.orgwww.knowledgenetworking.orgwww.slideshare.net/eteiglandwww.slideshare.net/eteigland
RobinTeiglandRobinTeigland
Here comes the Immersive InternetHere comes the Immersive Internet
O’Driscoll 2009O’Driscoll 2009 22
How many usually think of virtual worlds…How many usually think of virtual worlds…
Teigland 2010
But what else can they be?But what else can they be?
•Ability to manipulate/create contentAbility to manipulate/create content•Virtual economy and currencyVirtual economy and currency
http://www.youtube.com/watch?v=Quh2OiPHkm8
http://www.flickr.com/photos/pcellis/2771357871/http://www.youtube.com/watch?
v=Acgg1ih59GU&list=PL4B22C59B4AA89C0B&index=3&playnext=2
http://secondlife.com/destination/double-b-
skydiving-center
Sporting activities in Second LifeSporting activities in Second Life
Ballers City
Moving out of “Gartner hype cycle” troughMoving out of “Gartner hype cycle” trough
Virtual worlds today
66http://www.gartner.com/it/page.jsp?id=1447613http://www.gartner.com/it/page.jsp?id=1447613
>1 bln users
77
““Clearly if social activity migrates to Clearly if social activity migrates to synthetic worlds, economic activity will go synthetic worlds, economic activity will go
there as well.”there as well.” Castranova, 2006Castranova, 2006
http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-1240578@N23/1240578@N23/
88
•US US $3 bln in virtual good sales 3 bln in virtual good sales in 2009 to grow to US in 2009 to grow to US $12 bln in 12 bln in
20122012
•US $222,000 raised at American Cancer Society Relay
in Second Life
•Swedish government granted Swedish government granted bbank license to Mind Bank in
2009
•US US $3 bln in virtual good sales 3 bln in virtual good sales in 2009 to grow to US in 2009 to grow to US $12 bln in 12 bln in
20122012
•US $222,000 raised at American Cancer Society Relay
in Second Life
•Swedish government granted Swedish government granted bbank license to Mind Bank in
2009
99
The rise of Avapreneurs The rise of Avapreneurs (avatar+entrepreneur)?(avatar+entrepreneur)?
Global marketsGlobal marketsMicropaymentsMicropayments
Microemployees Microemployees
1010Teigland 2010Teigland 2010
USD 635,000 for an asteroid!USD 635,000 for an asteroid!
1111http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-
man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/
USD 500,000 profit in 5 yearsUSD 500,000 profit in 5 years-Jon “Neverdie” Jacobs-Jon “Neverdie” Jacobs
Increasing pace of VW development!Increasing pace of VW development!
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VWs on VWs on a sticka stick
Browser-Browser-based VWsbased VWs
Focus on Focus on seamlessnessseamlessness
http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/
http://mediagrid.org/groups/technology/OFF.TWG/http://mediagrid.org/groups/technology/OFF.TWG/
"Create Once, "Create Once, Experience Experience
Everywhere”Everywhere” Expanding Expanding usesuses
For smart For smart phones and phones and tablet PCstablet PCs
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“As soon as the Facebook generation wakes up and
embraces virtual reality, we are going to see a giant
wave of virtual world millionaires”
-Jon “Neverdie” -Jon “Neverdie” JacobsJacobs
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.owww.knowledgenetworking.orgrg
www.slideshare.net/www.slideshare.net/eteiglandeteigland
www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.owww.knowledgenetworking.orgrg
www.slideshare.net/www.slideshare.net/eteiglandeteigland
www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland
Photo: Lindholm, Metro
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Photo: Nordenskiöld
Photo: Lindqvist
We ain’t seen nothin’ yet!
Interested in learning moreInterested in learning more??
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