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© 2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
Jack Richard, Lucy Ellis, Wendy Harms, Wendy Schumer
G.E.M.S.*for HP + Microsoft Solutions
Academy Awards
* Growing ESS Market Share.
“The secret of greatness is simple: do better work than any other man in your field - and keep on doing it.”Wilfred A. Peterson
#1: Nomination Best FY09 Microsoft OS Market Opportunity for HP ProLiant Home Server
Small Business Server 2008 Windows Essential Business
Server 2008 Windows Server 2008 (all
editions) Standard Enterprise HPC
#1: Nomination Best FY09 Microsoft OS Market Opportunity for HP ProLiant
…Small Business Server 2008
The Winner is….
Best FY09 Microsoft OS Market Opportunity for HP ProLiant : Small Business Server
Midsize Business
1.2 M33M
Small Business
17K
Corporate Enterprise
2K40M+
Home
19k Entities, 33% of Servers
Windows Home
Server
Small Business
Server< 75 PCs
Essential Business Server
< 300 PCs
Multi-PC, Broadband Connected
Homes
<25 PCs
1-49 employees
25-500 PCs
50-1,000 employees
500-1,000 PCs
1,000 -5,000employees
>1,000 PCs
>5,000 employees
80M+ Entities, 67% of Servers
Windows Server, Exchange Server, SQL
Server
Did you know - WW Windows Server Market
10%
20%
30%
40%
Q107 Q207 Q307 Q407 Q108 Q208
HP IBM Dell Others
Q208Rev Share
Q/QRev Growth
Y/YRev
Growth
Vs. MktY/Y
HP 34.7% 0.4% (3.1%) -
IBM 15.6% (0.6%) (2.8%) -
Dell 26.5% 9.3% 11.8% 6.9x
Others 23.2% (9.0%) 2.0% 1.2x
Mkt 100% (0.0%) 1.7% 0.3x
Source: IDC WW Q208 Server Tracker
Market Highlights• Windows server market revenue grew by
1.7% Y/Y to reach $5.1 billion in factory revenue during 2Q08
• HP retained its #1 position with a revenue market share of 34.7%, Y/Y decline of 3.1%. Dell followed at #2 position with a revenue share of 26.5%, Y/Y growth of 11.8%. IBM was at #3 with 15.6% revenue share
• Windows servers comprised 36.5% of all server revenue in 2Q08 and account for the single largest segment of spending, by operating system, in the worldwide server market.
Vendor Market Share Trends CQ208
HP Restricted – For HP Internal Use Only
#2: Nomination Server most often sold with Windows Server as the Operating System DL 380 DL 360 BL 460c ML 350
…The DL 380 DL 380 at 135,056 units shipped in 2Q08
DL 360 at 74,666 units shipped in 2Q08
ML 350 at 40,561 units shipped in 2Q08
BL 460c at 36,435 units shipped in 2Q08
#2: NominationServer most often sold with Windows Server as the OSThe Winner is….
Storage
HP StorageWorks MSA2000 External Storage Solution
Did you know that the DL 380 is perfect for the following infrastructure solution?
Management, Messaging, and Security Servers
3 x HP ProLiant DL380 G5 Quad Core
4 to 16GB RAM based on role (per server)
3 x iLO Advanced Pack
2 x 146GB SAS RAID 1 (per server)
Redundant Power Supplies
HP Slim DVD Kit per server
And don’t forget…
HP 14U Rack
1PRHP ProCurve 1800 Series
Gigabit Switch
DL380 + MSA for Windows EBS 2008 Std. Recommendation
Did you know that the ML 350 is US Resellers system of choice for SBS?
Mainstream SBS 2008 ProLiant Recommendations (Up to 30 Users)
HP ProLiant ML350
HP ProLiant Tower Servers
• 2 Socket
• Dual or Quad Core
• Intel Xeon Processors
• Smart Array
• Up to 8 Drive Bays
• Lights-Out Management
HP ProLiant ML150
Did you know that the BL 460 & 465c is perfect for Windows Essential Business Server 2008?
Management Server
HP ProLiant BL465cQuad Core4 to 8GB RAM2 x 146GB SAS RAID 1
(OS Volume)HP SB40c Storage Blade4 x 146GB SAS RAID 5
(Data Volume)
Messaging Server
HP ProLiant BL465cQuad Core4 to 16GB RAM2 x 146GB SAS RAID 1
(OS Volume)HP SB40c Storage Blade4 x 146GB SAS RAID 5
(Data Volume)
Shared Storage
HP StorageWorks AiO SB600c Storage Solution
Future Expansion
Room for Additional Servers
C3000 Blade EnclosureTower
HP GbE2c Managed Switch
Security Server
HP ProLiant BL465cQuad Core2 to 4GB RAM2 x 146GB SAS RAID 1
(OS Volume)
4th (Premium) Server
HP ProLiant BL465cQuad CoreRAM based on purpose2 x 146GB SAS RAID 1
(OS Volume)
HP iLO Advanced Dell Remote Access Controller (DRAC) IBM Remote Supervisor Adapter
(RSA) Sun Integrated Lights Out
Management (ILOM)
#3: Nomination Best Original Value Add Software Options for Operating Systems
…HP iLO Advanced, a part of HP Insight Control
#3: Nomination Best Original Value Add Software Options for Operating Systems
The Winner is….
Did you Know that the following offerings are HP Value Adds to Windows?
Increase TSG P&L by offering the following with Windows solutions:
HP Insight Control Environment• HP Systems Insight Manager• HP iLO Advanced• HP Rapid Deployment Pack
Customers who deploy HP management products are more satisfied with HP servers.
Windows Server 2003 Standard Windows Server 2003 Enterprise Windows Server 2008 Windows Small Business Server Client Access Licenses
#4: NominationBest OEM ISS Product Family with the highest Server Sales
…Windows Server 2003
The Winner is….
#4: NominationBest OEM ISS Product Family with the highest Server Sales
Did you know? In March 2009, Windows
Server 2003 sales from HP will be End of Life.
SBS 2008 and EBS 2008 license SKU’s launched November 17
Average total attach of ISS OEM SKU’s to Server sales over HP FY08 is 10% globally
Some countries like Japan have as high as 25% attach OS to server sales
Type of ISS OEM Product Sales
Microsoft Hyper-VPart of Windows Server 2008, released in June 2008
Standalone free version (Hyper-V Server) released in Oct 2008
Next release (“R2”) planned for late 2009Key new feature is Live Migration
Full range of supported ProLiant serverswww.hp.com/go/windowscert
HP management tools complement and extend Microsoft System CenterHP PRO Pack and System Center Hyper-V agents in late
2008Hyper-V support in ID-VSE, ICE, SMP, SIM, etc. in early 2009
Reference configurations, solutions blocks, white papers, etc. on HP Active Answershttp://activeanswers.compaq.com/ActiveAnswers/cache/604725-0-0-0-121.html
Joint HP-Microsoft sales tools and GTM plans as part of Frontline Partnershipwww.hp-microsoft.com
Do you know how Customers buy a Server license?
Did you know these license types offer different Benefits to our customers?Microsoft
License Options
Open Value Open Business
From HP Factory (Drop in
Box ,Preinstall, non-Preinstall) (“OEM”)
From HP Authorized Reseller Kit (“ROK”)
Who can Buy?
End-User or Reseller
End-User or Reseller
End-User or Reseller Reseller Only
Sales Proposition
Best flexibility & value plus
payment terms for SMBs who
buy or upgrade OS separate from server
Best flexibility & value for
SMBs who bye or upgrade OS separate from
server
Best price & OEM support when buying a factory
configured OEM-branded server with OS
Best price & OEM support
for resellers who sell OS along with an OEM-branded
server
Terms & Restrictions
• Minimum 3-year term
• Minimum 5-year license
on initial purchase• Media separate
• Minimum 2-year term
• Minimum 5-year license
on initial purchase• Media separate
• License may only be marketed & sold to an end user along with a server
• End user cannot move licenses from the server (unless Software Assurance is added)
Must be sold with a server?
No No YesSoftware Assurance Available?
(Included)Available
option
Available: Must be purchased separately within 90 days of initial license purchase.
20
#5: Nomination - Best ESS Software Growth Category in FY08
Operating System Virtualization Management High Availability
#5: Nomination - Best ESS Software Growth Category in FY08
The Winner is….
… Virtualization
0
50
100
150
200
250
300
Q1FY07
Q2FY07
Q3FY07
Q4FY07
Q1FY08
Q2FY08
Q3FY08
Q4FY08
Q1FY09
Q2FY09
Q3FY09
Q4FY09
April 11, 2023 © 2007 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Management – the core foundation of our software sales, doubling the per quarter revenue from FY07 to FY09
Operating Systems – a key solution enabler growing to close to $200M per year in revenue in FY09
Virtualization – HP has the largest share of virtual solutions on x86, exiting FY09 with a $60M/qtr run rate businessHigh Availability – growing software value-added revenue at 8% in a challenging market while establishing leadership in the x86 market
ESS Software Revenue$ M, Segmented by GTM Category
ESS Software is a significant growth engine for ESS, on track to sell $250M per quarter in licenses at the end of ’09.
ESS Software FY07-FY09 Revenue Significant Growth & Leadership Across Our Portfolio
HP Portfolio enhanced by Microsoft Solutions
SQL, Exchange, SharePoint, EBS, SBS,
Dynamix, etc
Insight Software + Systems Center
Windows 2008, CCS 2008
Hyper-V
HP ProLiant Servers and Storage
#6: NominationBest Score (ActiveAnswer Sizer usage)
Microsoft Exchange Server 2007
Microsoft Office Communication Server 2007
Microsoft Office SharePoint Server 2007
Microsoft SQL Server 2008
#6: NominationBest Score (ActiveAnswer Sizer usage)
… Microsoft Exchange Server (all Server product lines)
The Winner is….
Total: $6.3B*OCS: 2 months’ worth of data
Average deal valueExchange: $288.5KSharePoint: $1.01M
($457K in Q2)SQL BI: $532.9KSQL TP (IA64): $210KSQL TP (x64): $99K OCS: $28.7K
Did you know HP has Solution Sizers for all major Microsoft applications, unlike the competitors?
27* Q3 2008 Value of Solutions Sized
Average solutions / month:Exchange: 4184OCS: 1484SharePoint: 765SQL: 707
Did you know – you can help promote?
28
#7: Nomination Best Documentary (Solution Case Study)
HP Japan (SharePoint) Syngenta (Office Communication
Server) Lion Nathan (Exchange, OCS &
SharePoint) British Energy (SQL)
#7: Nomination Best Documentary (Customer Success)
… Lion Nathan – DL360, DL365, DL380, DL385,DL585, iLO2, StorageWorks MSL5000
The Winner is….
Business needs Customer benefitsHP solution
• Improve communication efficiency
• Achieve greater productivity
• Enhance return on investment (ROI)
• Streamlined collaboration
• Reduce data center infrastructure overhead
•HP ProLiant servers: DL585, DL385, DL380, DL365, and DL360 • HP Integrated Lights Out (iLO) 2 remote-management technology• HP StorageWorks MSL5000 Tape Library with HP SDLT storage media •Microsoft Exchange Server 2007, Office Communication Server 2007, Office SharePoint Server 2007
Lion Nathan is a leading producer of premium beer, fine wine, ready-to-drink spirit products, and spirit brands in Australia and New Zealand. Employees 2,800 people
• Provides low-cost unified messaging solution
• Allows anywhere, anytime communications and collaboration access
• Consolidated multiple communication & collaboration systems to 4 servers from 10 servers
• RoundTable video conferencing reduced travel costs
Lion Nathan
Quenching the thirst for consolidationQuenching the thirst for consolidation
Brett Watkins
Windows Systems Team Leader
Lion Nathan
“We knew that the DL585 offered the 64-bit power to run Exchange Server 2007, plus we love ProLiant manageability, reliability, and scalability. The integration of HP Systems Insight Manager and Integrated Lights Out remote-management features in the HP servers is a big plus that saves us time and effort.”
#8: Nomination Best Documentary Feature
EMC Documentum Microsoft Office
SharePoint Server 2007 IBM FileNet
… Microsoft Office SharePoint Server
#8: Nomination Best Documentary Feature
The Winner is….
Information is the cornerstone to our customers
Collaboration: -Empower your employees who contribute to the bottom line End-users can effectively communicate and share documents regardless of time or
place
Empower teams
• Easy-to-use collaborative workspaces that help your people share information and work together more effectively across boundaries.
• Offline access to documents, e-mails, and workspaces
• Wikis, blogs, and RSS
Project and issue tracking
Connect people, process & information People search, personalized portals and “My Sites” Enables integration of workspaces within existing business processes
Enable work anywhere Mobile Office applications Thousands of mobile business applications
Globally, HP is the leader of servers running SharePoint 46% of server and 39% of storage market share
Fastest growing server product in Microsoft’s history
• ~100 M licenses sold (Open, Select, EA)• ~25,000 customers need to deploy
• Three quarters of the Fortune 100 have SharePoint installed
• CIO’s will play a much bigger part in the strategic use of information, business model innovation and knowledge worker productivity during the next five years
SharePoint Server Brand Share 2007
46%
27%
16%
10% 1%
HP
Dell
IBM
Other brand name
Generic
Did you know that the HP is the Market Share Leader for SharePoint?
*SharePoint Server Market Share Study, commissioned
by HP and conducted by Probit Research, April, 2008
Highly Available Farm
WFE Two HP ProLiant BL460c
Search Two HP ProLiant BL460c
Index HP ProLiant BL460c
App HP ProLiant BL460c
SQL Two HP ProLiant BL460c Clustered
MOSS Storage Capacity: 10TB (EVA4100)
Max Users: 1000+
Did you know – when you sell SharePoint – you sell 10 servers?
SharePoint Server 2007 ProLiant Server Sweet spots
Platform Small business<100 seats
Mid-market100 – 1000 seats
Enterprise>1000 seats
ML110/ML115
DL120
ML150
DL160/165
DL180
DL185
ML310
DL320/320s
ML350
DL360/365
ML370
DL380/385
DL580/DL585
DL785
BL260c
BL460c/465c
BL480c
BL495c
BL680c/685c
#9: NominationBest Complete Communication Offering (Messaging/Voice/Video)
IBM Notes & SameTime Microsoft Exchange Server &
Office Communication Server Cisco Unified Communications
Applications
… Microsoft Exchange Server & Office Communication Server
The Winner is….
#9: NominationBest Complete Communication Offering (Messaging/Voice/Video)
41
What is Unified Communications simply?
UC is an integrated system of e-mail, fax, voice-mail, telephony, calendaring, audio/video conferencing, desktop sharing and instant messaging, available across multiple applications and devices.
Microsoft’s UC offering is software basedOffice Communication Server 2007Exchange Server 2007 with Unified MessagingLiveMeeting 2007
42
Customers want to know - How can I?
• Shorten product development cycles?• Make sure we are using up-to-date information?• Be more responsive to customers?
• Provide a highly available, reliable messaging system?• Reduce costs associated with multiple messaging systems?• Address growing regulatory requirements for email?
• Reduce my mobile phone charges?• Reduce business travel expenses?• Reduce the number of communication devices needed?• Simplify management and operations overheads?
Did you know – HP is the market share leader for Exchange?
• These servers are going to have 2-8x more memory than Exchange 2003 servers (benefits are increased scalability and performance)
• Built in replication options (LCR, CCR) mean more HA & hardware• Exchange 2007 adds new Unified Messaging feature, and is part of
Microsoft Unified Communications Portfolio
Exchange Server Brand Share 2007
31%
13%
8% 2%
46%HP/Compaq
Dell
IBM
Other namebrand
Generic/Other
• HP leads Exchange Server installed base with 45% of server and 29% of storage market share
• Exchange Server 2007 is 64-bit only.
• Even with “consolidation”, the new Exchange 2007 server roles may lead to more servers and storage per Exchange deployment
Exchange Server 2007 RolesProLiant Server Sweet spots
Platform Small business<100 seats
Mid-market100 – 1000 seats
Enterprise>1000 seats
ML110/ML115
DL120
ML150
DL160/165
DL180
DL185
ML310
DL320/320s
ML350
DL360/365
ML370
DL380/385
DL580/DL585
DL785
BL260c
BL460c/465c
BL480c
BL495c
BL680c/685c
#10: NominationBest Access to Information
Microsoft SQL ServerIBM DB2Oracle
The Winner is….
#10: NominationBest Access to Information
… Microsoft SQL Server
Did you know ? Nearly 50% of servers that run Microsoft SQL Server are HP –
double the nearest competitor.
HP Integrity and ProLiant servers and HP storage are Microsoft reference platforms for demanding Microsoft SQL Server 2008 data warehousing and business intelligence solutions.
HP has more than 2800 global BI consultants, with more than a decade of Business Intelligence experience working with thousands of Fortune 500 and Global 2000 organizations
Microsoft endorses HP Services as Worldwide Prime Integrator for Microsoft technologies.
HP is the Only four-time Microsoft Worldwide Enterprise Alliance Partner of the Year
HP sells more Windows®-based servers than any other company in the world, and is the # 1 platform for Microsoft SQL Server, Microsoft Exchange Server and Microsoft Office SharePoint Server .
HP ProLiant servers are a Multiple-year winner of SQL Server Magazine’s Editor’s Choice awards
Why SQL Server 2008 on HP? Why now?
• HUGE server & storage opportunity: Over $2B hw revenue opportunity for HP
• New release, delivers stronger performance, triggering hw upgrades
Customer Paint Points/HP Solutions to address them
• Powerful database for Line-of-Business applications: Top database for SAP new installations market. Top SAP benchmarks.
• IT consolidation is still going strong. HP delivers choices.
• Business Intelligence: Top CIO Priority 3 years running, is BI, making this a prime area of IT purchases.
• SQL Server Upgrades. Data explosion triggering demand for larger databases and stronger hw power.
Up-sell/Cross-sell Opportunities/Scenarios with SQL Server engagements
SQL 2008 RolesServer Sweet spots
Platform Small business<100 seats
Mid-market100 – 1000 seats
Enterprise>1000 seats
ML110/ML115
DL120
ML150
DL160/165
DL180
DL185
ML310
DL320/320s
ML350
DL360/365
ML370
DL380/385
DL580/DL585
DL785
BL260c
BL460c/465c
BL480c
BL495c
BL680c/685c
HP
IBM
Dell
Sun
#11: Nomination The world’s best integrated virtualized solution to analyze and optimize physical and virtual resources
… Hewlett Packard
#11: Nomination The world’s best integrated virtualized solution to analyze and optimize physical and virtual resources
The Winner is….
HP Insight Dynamics - VSE suiteAdvanced infrastructure management
Continuously control and optimize your adaptive infrastructure
Plan capacity and power continuously
Balance physicaland virtual resources
Ensure cost-effective availability
Provision infrastructureconsistently
•As of Jan 09 Microsoft Hyper-V support
•Reference Architecture for Microsoft Exchange include Insight Orchestration
solution template
Continuous Consolidation Transform long-term projects into ongoing efforts Lower cost of IT operations: fewer systems, smaller footprint, fewer
software licenses and lower power requirements. Energy-Aware Planning
Consolidate workloads for maximum power efficiency Reduced energy consumption and cost Analyze power needs more efficiently
Everyday High Availability Fast and affordable HA for non-mission-critical applications Cost-effective disaster recovery Higher quality of service with lower risk
Dynamic Infrastructure Provisioning Quickly repurpose infrastructure without re-installation Accelerate time to production by automating design and provisioning of
test and development infrastructure with the option of a self-service portal
Lower the cost of key data center tasks by up to 40%
HP Insight Dynamics – VSE suite for ProLiant servers
The Benefits are…
Call to Action – Catch the waveEducate yourself on HP Solutions based on Microsoft technologies
Internal WebcastsVirtual Tradeshows
Check out the newest sales tools:Solution Block (BladeSystem; Multi-processor)HP & Microsoft Frontline Partner Sales Tools
Execute new campaigns:DORA: Communication & Collaboration (Mid-Market: FY09 Q2)Identify ESS Marketing campaigns/activities, where Microsoft solution
can be leveragedBuild and Include:
Work with the HP & Microsoft Solutions Alliance teamVisibility to roadmaps, ensure we’re supporting ISS upcoming launchesMicrosoft Example Configurations, Reference Architecture whitepapersEarly access to new hardware for testing, placing with Microsoft
List of Credits-
Microsoft Office Word Document
BACKUP
We would like to recognize the many awards for the distinguished ProLiant product line: 2008 TSG
Product Reviews Awards and Positive Quotes
BladeSystem c3000
Best Blade System for Small Sites InfoWorld, January 2008
BladeSystem c3000
“Compact and powerful system stands tall
above traditional servers and storage devices” InfoWorld, January 3, 2008
BladeSystem c3000 Enclosure
“delivers a fine solution to businesses”
PC Pro, February 2008
400r AiO
“Logical Move from Local Storage to Networked Storage”
CRN, February 22, 2008
ProLiant DL380 G5
Editors’ Choice
PC Magazine, February 22, 2008
57
ProLiant DL320s Storage Server
“Winner”
Bake-Off: Network-Attached Storage
CRN, March 24, 2008
8GB Simple SAN Connection Kit
“future-proofed 8Gbps SAN
bundle” InfoStor, March 13, 2008
ProLiant DL360 G5
“Comes through at crunch time”
Virtualization Review March 18, 2008
2008 TSG Product Reviews Awards and Positive Quotes
8GB Simple SAN Connection Kit
“Out-delivers on Simple SAN promise”
CRN, April 3, 2008
All-in-One 400t
Editors’ Choice
PC Magazine, April 2, 2008
BladeSystem c-Class
Editor’s Choice
ITPro, May, 2008
BladeSystem c-Class
Storage Essentials SRM EE
“Product(s) of the Year”
eWeek Channel Insider, May 12, 2008
Integrity BL870 Server Blade
BladeSystem c3000
“Best of FOSE”
Government Computer News,
April, 200858
BladeSystem c3000
Best of the Tests Network World, February 25, 2008
CRN Channel Champs
HP Wins 9 categories, Sweeps 5 CRN, March, 2008
SMB Networking HardwareSMB Volume Servers
Network Management Software Storage Management Software Enterprise Wireless LAN
External Data BackupNetwork Storage
ProLiant DL580 G5
Editor’s Best Gold
SQL Server Magazine September 2008
April 11, 2023
MICROS-Fidelio*
Objective Approach Results
• Move to a more cost-effective, automated, flexible, and dynamic computing environment
• Deliver turnkey and hosted Software as a Service (SaaS) solutions with data center activities growing 50% per year
• Transform the data center into a more energy-and-space-efficient, automated environment using HP BladeSystem, Virtual Connect, EVA storage, Insight Dynamics – VSE and VMware virtualization software
• 37:1 consolidation ratio with HP/VMware solution—28 racks reclaimed
• Energy consumption reduced by 80%
• 50% fewer IT staff to manage new solution
• Dramatic simplification of audit and compliance requirements
“Our company’s success depends on delivering quality business technology solutions to our hospitality industry customers. To do that we need tools that enable us to proactively manage our IT resources to keep up with a dynamic business environment. We are implementing HP Insight Dynamics - VSE to consolidate and virtualized our entire data center stack, resulting in greater flexibility and significant operational cost savings. The combination of HP’s know-how and portfolio of products deployed across our data center gives us a real competitive advantage.”
– Pete Simpson, Vice President of Business Technology, Micros Fidelio – EMEA
A global company, headquartered in the United States, MICROS-Fidelio is the worldwide #1 IT solutions provider for the hospitality industry providing fully managed hosting solutions and enterprise software to manage hotels and point of sale systems.
(* Micros Inc. MCRS)