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State of technology and the real-time Web, featuring real-time search and discovery, data synching between sites and eliminating the refresh. Delivered (with many demos) at BlogWorld Expo on October 16, 2009.
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Technology and the Real Time Web
The Real Time Web
“Everything is moving faster now, whether you like it or not. It is like a sushi duck moving past you at 100 miles an hour, with 1,000 choices.”
-- Steve Rubel
2 © 2009 | Louis Gray | www.louisgray.com
The Drive to Real Time
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More data is being consumed and produced than ever. Consumers want live answers, immediately. Delays in shuttling information is not tolerated.
Benefits include faster discovery, conversations.
What Is Real Time?
1. Search Or Discovery of Real Time Content 4 © 2009 | Louis Gray | www.louisgray.com
What Is Real Time?
2. Transport of Data In Real Time Between Sites 5 © 2009 | Louis Gray | www.louisgray.com
What Is Real Time?
3. Live Activity Without Requiring Refresh See clip: http://bit.ly/3SS0bl
6 © 2009 | Louis Gray | www.louisgray.com
Why Real Time Now?
> More Sources – Collaboration Tools – E-mail – RSS – Social Networks – Twitter – YouTube
> More Places – Mobile – Desktop – Web
> Short Attention Spans – Microblogging – Partially Read Content
> Technology
7 © 2009 | Louis Gray | www.louisgray.com
Real Time Search & Discovery
Even Google Is Too Slow
> One Perfect Answer for Everyone
> Works great, right?
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Even Google Is Too Slow
> Is This the Perfect Answer?
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Twitter Search
11 © 2009 | Louis Gray | www.louisgray.com
See YouTube: http://bit.ly/3z0w6d
Collecta
12 © 2009 | Louis Gray | www.louisgray.com
See YouTube: http://bit.ly/42CApj
OneRiot
13 © 2009 | Louis Gray | www.louisgray.com
Twazzup
14 © 2009 | Louis Gray | www.louisgray.com
FriendFeed Search
15 © 2009 | Louis Gray | www.louisgray.com See YouTube: http://bit.ly/3SS0bl
Real Time Data Transport
Data Is Flowing Everywhere
17 © 2009 | Louis Gray | www.louisgray.com
Problem Statement
18 © 2009 | Louis Gray | www.louisgray.com
> Aggregation Sites Need Live Updates
> These Sites Constantly Poll Source Services – Resulting in unnecessary overhead for both cos. – Most of the time, returning no new updates.
> Infrequent Polling Means Data Is Out of Sync – Perceived delays of RSS posts hitting readers. – Perceived delays of Tweets hitting social networks.
Pubsubhubbub
19 © 2009 | Louis Gray | www.louisgray.com
> Open Source Protocol Extending RSS & Atom – Introduces concept of a “Hub” between the source
and the destination (or publisher and subscriber). – Avoids repeated polling of the URL, subscribing to
the hub instead. – On changes, the publisher notifies the hub. – The hub then notifies the destinations. – PSHB (or “Hubbub”) powers Blogger, FriendFeed,
Google Reader Shares, FeedBurner, many more services.
Benefits of Pubsubhubbub
> Examples – Blog > Twitter
via Twitterfeed – Blog > FriendFeed – Reader > FriendFeed – Reader > Twitter
via Reader2Twitter
20 © 2009 | Louis Gray | www.louisgray.com
TwitterFeed
> RSS to Twitter > Publish your blog and it hits Twitter immediately > Powered by Pubsubhubbub. > Announced on Thursday
21 © 2009 | Louis Gray | www.louisgray.com
Reader2Twitter
> Google Reader shares to Twitter in real time.
> Add to existing Twitter or make a new one.
22 © 2009 | Louis Gray | www.louisgray.com
Pingie
> Instant Mobile Alerts
> RSS to Mobile Text
23 © 2009 | Louis Gray | www.louisgray.com
Eliminating the Refresh
FriendFeed
> Aggregation of More than 50 Social Sites with Integrated Discussions and Rich Media – Accelerated with
Real-Time At Its Core – New entries continually
populate the site, unless you pause the new data
– Comments added to discussions catapult the active conversations to the top
– No refresh needed
25 © 2009 | Louis Gray | www.louisgray.com
26 © 2009 | Louis Gray | www.louisgray.com
See YouTube: http://bit.ly/25ZnUi
Google Wave
27 © 2009 | Louis Gray | www.louisgray.com
Google Wave
28 © 2009 | Louis Gray | www.louisgray.com
LazyFeed
29 © 2009 | Louis Gray | www.louisgray.com See YouTube: http://bit.ly/3OxBCH
JS-Kit Echo
JS-Kit’s Echo commenting platform lets blog owners and commentors see updates in real-time as new notices are posted. The product also actively tracks blog “reactions” from around the Web, including Twitter and FriendFeed.
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Real Time Summary
> More Data. More Places. Faster. > Real Time Enables Social Elements. > Real Time Keeps Services Synched. > Real Time Is About Now. > Real Time Is Real.
31 © 2009 | Louis Gray | www.louisgray.com
Thank You
Reach Me In Real Time
blog.louisgray.com @louisgray
408 646-2759 [email protected]
Contact me to present live, or talk to your team about real-time, new media and blogging.
33 © 2009 | Louis Gray | www.louisgray.com