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Technology and Diplomacy:Introduction to E-diplomacy
/ Digital Diplomacy
Vladimir [email protected]
@vradunovic
http://www.diplomacy.edu/e-diplomacy
Story of Continuity and Change
“My God, this is the end of
diplomacy.” Reaction of Lord Palmerston when he
received the first telegraph back in 1850s
However…
Lord Palmerston
Vladimir Radunovic, DiploFoundation 2013
EVOLUTION of Modern Diplomacy
Introduction of NEW TOPICS on diplomatic agendas Changes in the ENVIRONMENT for diplomatic activities
Introduction of NEW TOOLS for diplomatic activities
Vladimir Radunovic, DiploFoundation 2013
WHAT?
NEW TOPICS
Vladimir Radunovic, DiploFoundation 2013
NEW TOPICS on Diplomatic Agendas
• Climate Change• Global Health• Internet Governance• Energy• Bio-diversity• Migration• …..Multidisciplinary Nature of the New
Topics
Vladimir Radunovic, DiploFoundation 2013
Dip
loFo
unda
tion
IG
Vladimir Radunovic, DiploFoundation 2013
Internet: Dependence
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
WHERE?
NEW ENVIRONMENT
Vladimir Radunovic, DiploFoundation 2013
Changing ENVIRONMENT for Diplomatic Activities
Globalisation & Interdependence
Disintermediation (“no need for the middle man”)
Cable Geo-Strategy
New Actors – Inclusiveness
Space
Vladimir Radunovic, DiploFoundation 2013
Globalisation&Interdependence
Vladimir Radunovic, DiploFoundation 2013
Disintermediation
Embassies? Citizens?
Vladimir Radunovic, DiploFoundation 2013
Cable Geo-Strategy
Vladimir Radunovic, DiploFoundation 2013
Cable Geo-Strategy
Vladimir Radunovic, DiploFoundation 2013
New Actors- Facilitated by the Internet-based communication
- Beyond governments and political elites
- Diplomats’ monopoly in foreign relations has been undermined.
- Need for dialogue with new actors in diplomacy (broad enough – deep enough).
Vladimir Radunovic, DiploFoundation 2013
Inter-professional Communication
Vladimir Radunovic, DiploFoundation 2013
DiploFou
ndati
on
Vladimir Radunovic, DiploFoundation 2013
Dip
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unda
tion
Perceptions and Professional Cultures
National CultureOrganisational Culture
Professional Culture
Vladimir Radunovic, DiploFoundation 2013
HOW?
NEW TOOLS
Vladimir Radunovic, DiploFoundation 2013
NEW TOOLS
WEB 1.0 (websites and e-mail)Huge amount of informationGoogle-based knowledgeHow to get relevant and reliable
information?
WEB 2.0 (wiki, blog, social networking)Centrality of the Text & DraftingInformal CommunicationImportance for Policy and Social
Networking
Web 3.0. (Virtual Reality)Virtual EmbassyVirtual Negotiations
Vladimir Radunovic, DiploFoundation 2013
Dip
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tion
2.4 billion users (2012) 800 million active Facebook users 2.7 billion “likes” per day 200 million active Twitter users 175 million tweets per day 6.7 billion of mobile subscriptions 1.1 billion of global smartphone subscribers
Internet Stats
Vladimir Radunovic, DiploFoundation 2013
Dip
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tion
Internet Stats
Vladimir Radunovic, DiploFoundation 2013
Twiplomacy
128 heads of states on Twitter
250 accounts of world leaders
Vladimir Radunovic, DiploFoundation 2013
Approximately 140 MFAs have established an online presence.
38% use Twitter37% use Facebook 28% use YouTube 6% have a blog (or blog roll) on their main website.
(DiploFoundation study – ongoing)
MFAs and social media
Vladimir Radunovic, DiploFoundation 2013
E-tools forDiplomaticActivities
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
What is the best timing to join e-diplomacy?
essential
e-competencies
for diplomats
Vladimir Radunovic, DiploFoundation 2013
communicatecreate
collaborate curate
critique
audiences
Five Main Competences (5Cs)
Vladimir Radunovic, DiploFoundation 2013
Curate
Find - Internet search, Wikipedia, Google scholar, e-resources, image textbook, etc
Filter - RSS feeds, Collate/collect: social and personal
bookmarking, mind-mapping, online storage
Vladimir Radunovic, DiploFoundation 2013
eg. RSS – Netvibes: http://www.netvibes.com/diplosor
Vladimir Radunovic, DiploFoundation 2013
Beware of filter bubbles…
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
Communicate
Share /disseminate/ distribute - wiki, blog, discussion forum, email, Google+, twitter, online social networks
Promote - twitter, blog, online social networks, and email
Engage, engage, engage Anticipate and react
Vladimir Radunovic, DiploFoundation 2013
Case study: Car of Canadian Embassy in Beijing
3939
Vladimir Radunovic, DiploFoundation 2013
Collaborate
Wikis Google tools Blogs Webinars Integrated portals (mobile accessible
websites) Social networks
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
Dip
loFo
unda
tion
Vladimir Radunovic, DiploFoundation 2013
§
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
Create
Make digital content including audio, image, text, website, blog, video, wikis
Protect content through copyright, privacy, digital footprint
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
Open data – are you ready?
Vladimir Radunovic, DiploFoundation 2013
Critique
Monitor online media Assess the validity/authenticity of
sites/information Reflect on one’s own practice and that
of one's peers - blogs, forums etc
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
Vladimir Radunovic, DiploFoundation 2013
Brian S
olis – The conversation prism
http://ww
w.theconversationprism
.com/
Vladimir Radunovic, DiploFoundation 2013
Some principles…to be augmented Put users, diplomats, particularly young officials in the driving seat. Make it as simple as possible. The higher the budget often the lower the impact of e-diplomacy
projects. Avoid a grand e-diplomacy strategy. You cannot succeed without failure. Make sure that failures are
contained and cheap and that lessons are learned. The most valuable resource is in the huge knowledge and experience
in people around you. Make sure you utilise it. E-diplomacy is much more than public diplomacy. You cannot control the message in social media. Top leadership is innovation’s best friend.
Vladimir Radunovic, DiploFoundation 2013
Skills and knowledge
ONE DAY – learn how to use e-tools technically
ONE MONTH – learn about organisation and culture of e-tools, esp. social media space
ONE YEAR – use e-tools effectively
Vladimir Radunovic, DiploFoundation 2013
Good luck with
your exams!
DiploFoundationWeb:
www.diplomacy.edu/e-diplomacy
Twitter:@eDiplomat
Facebook:https://www.facebook.com/ediplomacy