Enabling  cloud  adoption  

Tech  Equity  Transitioning  to  Cloud  

 

 

Enabling  cloud  adoption   2  

Tech  Equity  is  a  cloud  technology  services  company.  Our  mission  is  to  enable  our  clients  to  realize  tangible  value  from  the  cloud.  We  do  this  by  providing  vendor  neutral  advice,  design  and  implementation  services,  enabling  our  clients  to  overcome  barriers  to  cloud  adoption.  

1

In a 2014 report by Harvard Business Review Analytic Services titled "Business Agility in the Cloud" (http://cloud.verizon.com/agility-cloud-benefits)

• 70% of organizations say that they are using cloud services.

• 74% of respondents say the cloud has given them a competitive advantage.

• 61% say cloud has increased employee productivity.

• 71% say the cloud reduces complexity within their business.

• 41% named agility as their primary driver for adopting cloud.

• 65% say cloud does not adversely affect security. 36% say it actually increases security.

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Tech Equity serves companies entering the cloud service provider business such as:

• Pure play cloud providers that deliver services using a cloud business model.

• Companies that offer cloud provider services within their organization.

• Hosting and Managed Services Providers extending their services to incorporate cloud offerings.

• Communications Service Providers adding cloud to their services offerings. ���

Tech Equity enables these organizations to create new revenue streams and strengthen their customer relationship by broadening their portfolio of services.

 

The  cloud  is  here  to  stay  Cloud  computing  is  fundamental  to  the  way  IT  services  are  delivered,  helping  reduce  operational  complexity,  securely  expand  IT  infrastructure,  and  enable  business  agility  by  enabling  the  cost  effective  delivery  of  IT  services    anytime,  anywhere.  

 

 

Enabling  cloud  adoption   3  

Tech  Equity  enhances  the  IT  service  provider  business  by  building  a  strong  business  and  technology  foundation  to  support  the  transition  to  cloud.    

Are you a service provider? Do you want to add the capability to deliver services through the cloud?

Tech Equity can work with you to build a strong business and technical foundation to support your transition to a cloud service provider. A strong foundation helps you establish and expand your business as a cloud services business.

Tech Equity can enable you to build a competitive business that takes into account branding, differentiation, trustworthiness, efficiency, experience and expertise.

Brand value is a key element in the overall competitiveness of a provider. Tech Equity bolsters your brand by ensuring you offer the correct quantity and quality of the cloud services. Tech Equity ensures uniqueness, breadth of services, and timely delivery of new services to ensure perception as a market-leading brand is enhanced.

Although cloud service providers might offer similar service offerings, Tech Equity creates differentiation based on customer marketplace experience. Tech Equity creates a portfolio of popular cloud products and vertical market solutions. Tech Equity works with its clients to identify market needs and demographics that match the goals for initial deployment and growth.

Cost and operational efficiency are key considerations in both initial and long-term competitiveness. Tech Equity focuses on ensuring efficiency of delivery to ensure that the cloud justifies the expected return on investment relative to other solutions, including on-premise solutions. Advanced automation is a significant factor in delivering consistency in the ability to deliver cloud services cost effectively and realize efficiencies of scale.

Customer trust is a key element of overall competitiveness. Although cloud services might be available from many venues, Tech Equity works with its service provider clients to maximize their local presence, with a focus on ensuring compliance with local data protection regulations. Tech Equity provides guidance to cloud providers to minimize risks where financial transactions involve third-party payment providers, and where layered services are delivered. By enabling the cloud service provider to manage the cloud environment in a trustworthy manner, trust is earned.

Tech Equity cloud consultants are globally recognized cloud experts. By partnering with Tech Equity, providers are able to sets themselves apart. ���Tech Equity leverages its experience to build roadmaps that scales from the initial set of cloud offerings. Tech Equity builds a business model that enables service providers within and beyond their national boarders.

Cloud  is  no  longer  an  emerging  business  model  Cloud  is  essential  for  business.  Cloud  makes  innovation  easier  and  faster  with  fewer  risks.  

 

 

Enabling  cloud  adoption   4  

Tech  Equity  supports  the  cloud  ecosystem  in  their  quest  to  become  successful  in  delivering  cloud  services  

1

The Cloud Ecosystem

Cloud service providers are not the primary creators of cloud services. An ecosystem of technology businesses and startups are the source for cloud services. The ecosystem can play a key role in extending the reach of cloud service providers by expanding the breadth of services offered and addressing niche or specialty markets needs.

Tech Equity has developed partnerships with Technology Hubs in Europe and Africa to influence developers that create cloud applications and services, as well as content creators. Tech Equity is working with partners such as Startup Africa by Africa 2.0 to connect content creators and application developers with cloud service providers able to drive adoption of their products.

Tech Equity enables application and content developers to adopt a consistent architectural approach for offering their product as cloud services. ���Tech Equity enable them to enhance their business case by enabling them to build a plan for onboarding their applications to the cloud.

The Enterprise

Although cloud services are commonly experience by the wider public through public cloud service providers, cloud services are not limited to enterprise datacenters managed by public cloud providers. Many businesses have in-house datacenters through which Internet services are delivered. Tech Equity enables these businesses to realize the benefits of cloud adoption. Cloud computing can enable organizations with multiple business units and IT systems to more efficiently deliver IT as a Services across the organization. Flexibility in scale, operational efficiency, and consistency of deployment can reduce the cost of operations. Cloud computing offers businesses an opportunity for rapid market entry, by facilitating the extension of current business operations through a partnership with an existing cloud operator.

2

Cloud Business Case Monetary drivers ���

Tech Equity works with clients to determine the value of cloud services to the business. Value is determined according to various factors which typically includes:

• A return on investment calculation to determine revenue, cost reduction, and profitability of the cloud services delivery model versus alternatives.

• An assessment of capital investment needed for different cloud deployment options versus operational expense.

Tech Equity has developed models for cost determination based on cloud computing service model consideration versus retaining existing capabilities, or in comparison to other alternatives. ���

Market opportunity

Key considerations for market opportunity includes:

• The need to understand the opportunity for delivering applications as service, and how best to deliver the cloud services, whether directly or in partnership with third parties.

• The opportunity for offering cloud services complementary to other types of services e.g. connectivity, and whether services should be offered exclusively or bundled.

• Consideration for regulatory limitations and requirements.

• The need to identify market choices and decide on the market segment to focus on, any combination of consumers, small and medium ���businesses, enterprises, or vertical markets.

• Identify competitors, assess their market share, perform SWOT analysis, and how best to compete.

 

 

Enabling  cloud  adoption   5  

Tech Equity enables service providers and end users to begin their journey to the cloud.  

Enterprise End User Services

• Cloud adoption strategy, business case and plan for growth • Cloud infrastructure and application portfolio services • Cloud service provider assessment and selection  

Service Provider Services

• Extend existing offering to the cloud • Serve new markets with new services • Lower capital and operational costs

 

 

 

Enabling  cloud  adoption  

 

Tech  Equity  Ltd  

145-­‐157  St  John  Street  London  EC1V  4PW  United  Kingdom    www.techequityltd.com