1

Report Style: Share Report

Report Name: #techdrinkup-daily

Report Date: 2012-09-06

#techdrinkup ReportKey Metrics: @#techdrinkup-daily | September - 6 - 2012

Total Shares

29

@#techdrinkup-daily had 29 Twitter shares during the report period. PeekAnalytics identifies and maps the

digital footprints behind the source profile of each mention; then segments the audience into Consumer,

Business and Private.

Unique Audience

21 72%

Some consumers share your content multiple times. This number represents the actual number of unique

people who shared this content. Consumers are counted once, no matter how many times they share your

content.

Impressions

32.7K

Impressions counts the number of potential impression that the identified audience can create. This content

was shared by consumers who have a combined total of 32.7K social connections across their social

graphs.

2

Report Style: Share Report

Report Name: #techdrinkup-daily

Report Date: 2012-09-06

Identified Audience

IDENTIFIEDAUDIENCE

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of #techdrinkup-daily's followers has 1,929 connections across allsocial media platforms.Therefore, #techdrinkup-daily canpotentially indirectly reach32,789 (17 x 1,929) people.

3

Report Style: Share Report

Report Name: #techdrinkup-daily

Report Date: 2012-09-06

Audience Demographics

SEX

Insights :-*Statistics based on 82% of #techdrinkup-daily's followers, whose sex wewere able to determine.

AGE RANGE

Insights :- 62% #techdrinkup-daily'saudience is between 26 -35.- *Statistics based on 47%of #techdrinkup-daily's followers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average #techdrinkup-daily's femalefollowers tend to be more inthe 46 - 55 age range.

4

Report Style: Share Report

Report Name: #techdrinkup-daily

Report Date: 2012-09-06

Audience Demographics [continued]

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average #techdrinkup-daily's malefollowers tend to be more inthe 46 - 55 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- #techdrinkup-daily has ahigher percentage offollowers from ColoradoSprings, Colorado than thetypical Twitter user.

TOP 5

STATES/PROVINCES

Insights :- #techdrinkup-daily has alower percentage offollowers from than thetypical Twitter user.

5

Report Style: Share Report

Report Name: #techdrinkup-daily

Report Date: 2012-09-06

Audience Geographic Insights [continued]

TOP 5COUNTRIES

Insights :- #techdrinkup-daily has ahigher percentage offollowers from USA thanthe typical Twitter user.

Audience Interests Insights

INTERESTAFFINITY

Insights :

Audience Career Insights

INCOME LEVEL

Insights :- #techdrinkup-daily's consumer audience has amedium level of incomecompared to the average.

6

Report Style: Share Report

Report Name: #techdrinkup-daily

Report Date: 2012-09-06

Audience Career Insights [continued]

INDUSTRY

Insights :

Audience Education Insights

EDUCATIONTYPE

Insights :- #techdrinkup-daily's followers attend schoolsless than the averageTwitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- #techdrinkup-daily's consumer audience isactive on at least 93 socialprofiles and/or blogs.

7

Report Style: Share Report

Report Name: #techdrinkup-daily

Report Date: 2012-09-06

Audience Social Media Usage [continued]

SOCIALMEMBERSHIPS

Insights :- 96% of #techdrinkup-daily's followers have LinkedInprofiles.- #techdrinkup-daily's hasmore followers who useYouTube than does thetypical Twitter user.

ONLINEACTIVITIES

Insights :- 71% of #techdrinkup-daily's consumer audience hasbeen identified as a *GeoLocation.