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My talk from the 2013 Information Architecture Summit in Baltimore on April 6. Many thanks to Dan Klyn for the excellent introduction and to User Interface Engineering for providing the audio.
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5 April 2013
Taxonomy for App MakersIA SummitBaltimore, MD
Presented by Andy Fitzgerald, PhD
UX Designer @
Deloitte Digital
@andybywire
#AppTaxonomy
#AppTaxonomy @andybywire
#AppTaxonomy @andybywire
Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire
Taxonomy
taxos-
“arrangement”
-nomia
“method”
+
#AppTaxonomy @andybywire
RhetoricThe means by which we inform, persuade, or motivate particular audiences in specific situations.
#AppTaxonomy @andybywire
PheneticsClassification of organisms based on overall similarity
CladisticsClassification of organisms based on derivative ancestral characteristics
#AppTaxonomy @andybywire
- George Lakoff. Women, Fire, and Dangerous Things
“The objectivist criteria for being in the same category is having common properties. But
there is no objectivist criterion for which properties are to count.”
#AppTaxonomy @andybywire
Architecture is rhetoric for spaces.
#AppTaxonomy @andybywire
TaxonomyA method of arrangement conceived to create a particular kind of understanding.
#AppTaxonomy @andybywire
Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire
The web
-Paul Dourish and Steve Harrison.in Andrea Resmini & Luca Rosati’s
Pervasive Information Architecture
“Behavioral framing ... is rooted in sets of mutually-held, and mutually available, cultural understandings about behavior and action. In
contrast to ‘space’ we call this ‘place’”
#AppTaxonomy @andybywire
Mobile
“Mobile users’ priorities change, but their intents don’t.”
- Emily Wengert. Beyond Channels: Context is King
(IAS12)
#AppTaxonomy @andybywire
“Don't dumb down or omit content on mobile, but do adjust hierarchy to account for known
use cases.”
– @zeldman
#AppTaxonomy @andybywire
Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire
Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire
#AppTaxonomy @andybywire
50%
“The time required to rapidly move to a target area is a function of the distance to the target
and the size of the target.”
– Fitts’s law
#AppTaxonomy @andybywire
Huge navigation targets
Metaphors grounded in the physical world
Embodied patterns
#AppTaxonomy @andybywire
- Andy Clark. Supersizing the Mind
“The human sense of presence, of being at a certain place in space, is fully determined by our
ability to enter into closed-loop interactions ”
#AppTaxonomy @andybywire
Ecosystems
The argument
vs.
The articulation of the argument
#AppTaxonomy @andybywire
#AppTaxonomy @andybywire
Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire
Taxonomy is:
a crossroads of intent and embodiment
a foundation for cross channel place-making
a tool for building immersive, purpose-driven
organization systems based on embodied experience
#AppTaxonomy @andybywire
#AppTaxonomy @andybywire
Thank you.Taxonomy for App Makers@andybywire
#AppTaxonomy