Development of Magazine Advert

Task 6

Development 1What is going well? As this is my first development of my magazine advertisement there is only a few things

which I think that is going quite well. I like the use of my colours I think that they are very consistent for my can. I also think the layout of my advertisement is similar to the irn bru 32 can as I have included the same language, colour scheme and fonts. I think that this is a successful aspect to my design as it is clear that my can and the advertisement is a set as the designs are both consistent.

What is not going so well? I think that the poster advertisement needs improving in many aspects although this is

just my basic design I think that it needs quite a lot of work. Such as adding more features on the front of the front of the poster. I also think that I could improve my design by including a slogan. I think that developing my font and also maybe changing the layout to landscape could improve the appearance of my advertisement.

How could I improve my design? I think that I could improve this design by including different examples of the images of

the men. I think that I could add more photos of the men doing different activities including running and different exercising activities as this will give an example to the audience what the effect irn bru can have. I also think that I could improve this design by maybe having a larger image of the can in the middle of the advertisement as this is clear to the audience what the can looks like so they will recognise it when they are looking for it in the shops.

Development 2What is going well? There are a few things which I think is going well on this design. I think

that this design has developed from my first idea by having adding more features and adjusting a few things. I think the colour scheme which I have used is a strong point and the way in which I have applied the colours on my design is also going quite well as it is a similar design to the front and back sides of the can. Another feature which I think is going well is the layout. The way in which I have positioned my text and images is very clear to read. It doesn’t look too busy. I also think another positive aspect to my magazine advertisement is the way in which I have used the images. I have started off with a man drinking the irn bru can and I have then used different images to show examples of activities which he is capable of because he has drunk the irn bru drink. By seeing this the audience will get the impression that they will be able to complete all these activities by drinking irn bru drink.

What is not going so well? Although that I think my layout is quite strong I think that there is quite

a lot of spaces to be filed on my design. By maybe moving the images around instead of having them in a horizontal line.

How could I improve my design? I think that I could slightly improve my design by enlarging the can of irn

bru and having vector images around the can. This way it will be straight to the point and I think this could make a stronger advertisement. Also as my audience will be interested in social websites I think that including social websites which the audience can discuss and share ideas about irn bru will interest the audience.

Development 3What is going well? I think that there is quite a lot of things which are going well during

this project. The first thing is the layout. I think that I have improved my layout since my first design as the layout is unique as the spaces are filled and there is not much negative space. Another strong point to my design is the larger image of the can on my advertisement. This stands out more and is clear to the audience what the can looks like. All the activities which I have included are very energetic and give an example for the audience of what activities can be taken place when they drink irn bru.

What is not going so well? There is a few things on my design which is not going so well. I

think that I could improve on the copy as the amount of text on the advertisement is very limited. I think that I could include a description of the can and maybe include the ingredients. I also think that the font on the advertisement could be developed so that it is the same font as what is on the can of irn bru.

How could I improve my design? I think that I could improve my design by using sports which are

very popular in Scotland to show that it is a Scottish drink. As well as this I think that it will be more suitable for my target audience.

Development 4What is going well? I think that the main idea of my poster is going quite well. I have decided

to pick a theme which is more suitable for my audience. I have decided to completely re design my advertisement however keeping some of the same features. My theme in this design is youth. I have decided to compare another energy drink with the irn bru drink. By comparing the difference. I have decided to use youth as the theme as I would like people to get the impression that when they drink the energy drink that they have a lot of energy such as when they was a child. I also think that this design is going well because I have made my advertisement more modern by allowing the audience to get involved with their thoughts. I have done this by putting a sentence saying ‘tell us about your youth with irn bru’ I have then put a hashtag and then irnbruyouth. This will allow the audience to share stories and thoughts about the irn bru drink on social networking website. I think that this is a successful feature as it will set a trend off and as more and more of the audience discuss. The drink will become more popular, increasing sales. I also think another successful feature of my design is the slogan. It is catchy, memorable and also rhymes.

What is not going so well? I think that there are a few things which I could improve on my design.

They include the fonts for the title. I think that the colours for the magazine advert and the can need to be the same however they look slightly different.

How could I improve my design? I think that I could improve my design by having the same font running

throughout my magazine advertisement because this will look more consistent and professional.

Development 5What is going well? I have decided to create a new design. I have kept a similar theme of sport

from my first idea however I have decided to develop it into a more in depth and a more extent magazine advertisement. Some of the things which is going well when making this poster is that it looks more professional. The poster has a main focus and I think that it is a suitable poster for an energy drink. I also think that this magazine advertisement would be successful because I have shown an athlete before a race. This is an example of people who drink the drink for energy. This is very encouraging to the audience as they will be persuaded that the drink is an energy drink. Although that this poster is quite basic it is straight to the point and I don’t think that it needs any more text because the poster doesn’t need explaining. Another successful feature of my poster is the catchy slogan. I have decided to use the slogan ‘Athletes drink it, so should you’ because it rhymes with irn bru 32 and it also fits in with the theme of athletes.

What is not going so well? I think that there is a few things which aren't going to well. I think that

colours could be improved for example I think that I could include more orange and blue for the Scottish theme. Although I have used mostly blue I think that this design will be more suitable if I included more orange and white. To make my poster even more interesting I think that I could add more images of athletes maybe running in a race.

How could I improve my design? I think that I could improve my design in different ways firstly I think that I

could take away the picture of the can or I think that I could move it around the poster and see which position the can looks best in. I also think to improve my advert that I could develop the font on the design. It is quite straight forward and boring however maybe adding a glow or a stroke onto the font would make it stand out more on this design.

Development 6What is going well? I think that this design is quite strong. I think that it is a interesting

design and that there is quite a lot to look at. I have decided to carry on with the theme of athletes and I have also decided to consider my development ideas from my other design and add some of the ideas to my design. For example I have included more athletes and I have also added more colours to my design to make it suitable for the irn bru theme. I think that this advert Is suitable for my audience and suits the advertisement of an energy drink because I have used an example of people who will need energy. By showing athletes the audience will feel that if they drink the energy drink they will be able to accomplish things what an athlete does. Another aspect which I think is successful is the numbers on the athletes shorts. I have decided to use 32 as a theme to fit into my design for irn bru 32. I also think that my slogan for this design is catchy and will encourage my audience to buy the drink. As I have used words such as ‘power’ and ‘you’. I think that this will encourage to audience to be persuaded to buy the energy drink.

What is not going so well? A feature which I think is not going so well on this design is the

placement of the can. I am not to sure which position to put the can as I think it needs to be in a place which will be noticed on the advert. I also found it quite hard to get the detail of the image when rota scoping I think this is also something which I could improve upon.

How could I improve my design? I think that I could improve this design by rota scoping more. Rota

scoping the background and also rota scoping the can will give everything a cartoon look and I think that this could give a final better look. I also think that I could improve this design by including Scottish athletes. As Irn Bru is a Scottish drink including Scottish athletes will be more suitable for my audience.