Task 5

Copy Ideas

The copy I have looked at is mainly for the purpose of a slogan/ tagline. To reflect the current humour and image that irn-bru already portray in the market. As well as this I looked at a very different image for irn-bru

as the range of different logos I have looked are split between the humour and pun’s and the new branding as a more healthy, sports

drink that reflect the copy I have looked at. I feel that the smaller ones I have created would work better at catching the attention of the

reader, making it relevant to the new branding and more memorable as I feel that many drinks in the industry take on a similar role, which is another reason why some are so popular in the market. As they appeal to the personality of the audience. In terms of making a statement the

more humorous and slightly controversial slogans, help to get the product noticed and out to the audience. Another element to take into

consideration is the idea of using rhetorical question which can hook the reader and is another good way to appeal to audiences.

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uprisma

I feel that this font could work well as apart of there rebranding, been similar to there original logo, and work especially well on the packaging logo I design, with its chunky, bold outline which will help to draw the eye in especially with the lines running through the font that help to make the campaign flow, following the text. I feel that this text would also fit

with the sporty side that could be brought out by the new adverts, as it suggests speed, and is overall a lot more lighter and brighter sending out a positive message.

Irn-BruIrn-Bru

Groovy font

This font would work well with some of my themes for the campaigns because it is a again a very bold and chunky font, which in some cases could work well but in other may not work as well when trying to appeal to the female market as it is a lot more

masculine. As I feel that even though it looks cartoony and would appeal to more of the teen market, and the fact that the shadowing has also been incorporated helps to give it that 3D look. It could become difficult to read, when creating mock-ups of the product

and then been incorporated into the adverts both moving or print may become challenging to understand when shrunk. I also feel it is a little to chunky and look more

on the western/ cowboy side which I don’t really want to incorporate into the new campaign.

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Irn-Bru

Summer Of

LoveSimilar to other fonts looked at previously, is a cartoon like which will add to the comical edge of the campaign, Also the fact that it has soft edges makes it easier to read and more appealing to look at as the words continue. The fact that it is another bold font is used and

the letters themselves are very thick stands out more emphasising the ‘therefore more appealing to audiences. I would say the theme to this font is more hippy like, by the way

the works curve. Making it more appropriate to the female market.

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u

majel

Unlike the other fonts I have compared; this have a very different style, and is a lot slimmer and elongated, and us its purpose would work better for the main body of text, as I feel if it was stretched along the packaging it could distort the text and become difficult to read. In

terms of the size of the font it is quiet a wide font could take up to much room especially on the packaging. I feel in terms of colour schemes to complement this I would use neon’s and

bright primary colours which would help to make the text stand out especially been a thinner font that is less noticeable so the bright colours would help to improve this.

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ch

um

This font would be appropriate for use in the logo, and especially apart of the poster campaign, with its chunky style its is appropriate for long distance viewing, as the posters

will be found on billboards and streets, in a busy city centre, where something eye catching and bright will help to attract attention. This font is also seen as a cartoon like

chunky font that reflects the techno and modern times, and the updated look that I aiming for trying to improve upon for irn-bru. I also feel that this font isn’t to different to

the current logo and branding for the company and the house style will still be very similar to the other drinks that they offer, and so comparing this with the other 4 fonts I

have looked at as I feel that this one would work best suited to the theme and target market.

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Colored Fonts While developing my ideas for the re branding of of irn-bru I have looked at keeping the color very similar to its

current color palette. Using the complementary; oranges and blues. The reasoning behind this would be so that there current consumers are still aware of the brands original status in the market; there very unique design, brand and drink which are still very much the same. However I would look at changing or developing the shade some what looking at lighter and darker shade to freshen up overall look, making it different from the the original irn-bru, and up to date with the modern day.

I then also looked at some colors reflective of my mood boards created previously. Such as the pink and blue which I feel placed together complement each other and the message that they portray, and the very stereotypical ideologies behind them. By looking at the different shades from light to dark I feel some are more appropriate then others. As is feel looking at the more pastel tones, would be a little to light and difficult to understand especially used on the packaging or main body of text for advertising, therefore I feel that the stronger neon tones would work better at catching the eye of the public, and appeal to the younger side of the market.

Instead of using both the orange and blue I could also look into more of blues, grey’s and white, to give a new image and a new brand to irn-bru. I feel that these tones could work well as they help to clear, clean and crisp colors that reflect a positive message to the consumer and have the connotation of a cold drink especially with the stark orange drink that will stand out against the blue color scheme. Using these lighter colors would help to appeal to a broader audience of all ages and both genders, as the drink is neither targeting specifically at men and women so it is important to take both elements into consideration.

I also then looked at an extreme difference and contrast to what it was previous looking at a very different green color scheme from both the pastel and darker shade of green which connotes growth, youth, happiness, life and harmony. But again I feel that the more brighter tones would work best at complementing the whole appeal of the drink, the bright color of the drink with the bright drink, and will stand out on the shelves seen on the packaging. As well as appealing to both men and women

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