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Research into Existing Media
A2 Trailer Coursework
Task 2:
Tracking
marketing
campaign of a
film
The use of red and black, connotes danger. Letting the audience known before they have even seen the trailer that it is a horror film.
The fact that the films release date is on Friday the 13th connotes that it is a horror film as Friday the 13th is known as ‘bad luck day’
They’ve chosen the tagline ‘It will take what you love the most’ with an image of a mother clutching her 2 sons, this connotes that the mother looses her children.
Task 2: Tracking marketing Campaign of a Film
They’ve rated the film PG-13, this denotes that the film is suitable for all ages but parental guidance is suggested for children under 13
The look on the mothers face looks terrified this adds to the scariness of the film, which signifies that its going to be a scary film.
The hammer connotes that she’s fighting something off, making the film seem violent.
Only the letters SI and 2 have been highlighted in red the rest of the title is in white
The way she is clutching onto her children connotes that she will fight to the death for them
Poster
The film credits are typically placed at the bottom of the poster, however I think putting them at the top makes the image stand out more as there is nothing obstructing it, like if the credits were at the bottom
The shadow behind her, signifies that someone is following them
Task 2: Tracking marketing Campaign of a Film
Website
The use of red and black, connotes danger. Which signifies that it is a horror film.
Horses are see as majestic creatures
The smoke surrounding the loading page, adds to the ere of mystery
They’ve included the 3 main colours used in the insidious poster Red, black and white. All of which are bold colours, making it stand out, but still in fitting into the horror genre
Task 2: Tracking marketing Campaign of a Film
The films website: www.insidiousch2.com
The website gives the audience an option to share the page this is a good use of viral marketing as it makes the film well know.
The website gives the audience an option to buy tickets and check show times this makes it easy for the audience to get tickets if they like the trailers and promotions on the website.
They’ve put the films age rating on the website, to make it obvious as soon as you enter the website that it is not suitable for children of a certain age.
Website
They have 3 possible doors you can click on, that take you to different pages to do with the film.The doors are blue, green and red, all three colours have different meanings. The colour red is associated with will power rage and anger, while green is associated with ambition greed and jealousy and blue represents knowledge and power
The film logo is placed in big writing on every page
Social media plugs:Facebook, Twitter, YouTube, GetGlued, Tumblr
Ticket sales | is well advertised written and highlighted in red making it impossible to miss.
Live twitter feedThe age rating is included on every page
The man looks scared, this connotes a enter at your own risk vibe
The lighting is quite dim making it seem quite spooky
The background is quite minimal, but looks quite old and dusty. This suggests that it might be quite an old room like a cellar or loft, places that you don’t want to be going late at night
Website
When you click on one of the doors, it re directs you to go to the major social networking sites
They have included the films age rating on every link, this is useful so that the person on the website knows if the page is suitable for them to be viewing
On every page there is a link to ‘get tickets and showtimes’. Making it is easy for viewers to buy tickets.
They’ve got all the social networking where you can follow them They’ve included the film logo
By clicking on the join the conversation link it takes you to a live twitter feed, where you can talk with other people about the film
Website
Ticket sales | is well advertised written and highlighted in red making it impossible to miss.
Social media plugs:Facebook, Twitter, YouTube, GetGlued, Tumblr It says follow us on, and then they've linked the icons to the social media sites, with the hash tag #INSIDIOUS, this advertises the film on all major social networking sites The film logo is
placed in big writing on every page
Live twitter feed, makes it easy to access and join
The age rating is included on every page
The black background signifies darkness, death and danger, which is well fitting for the horror genre
They’ve written “SPEAKING TO THE FURTHER?” with a question mark as if to say I dare you.
When you click on the green door it takes you to the major social networking sites, with the writing “SHARE THE EXPERIENCE” next to it, this bring in publicity as when people share the site on there account, there friends and followers see it and click on it they come to the site and watch the trailer and maybe buy to tickets to view the film.
Website
Social media plugs:Facebook, Twitter, YouTube, GetGlued, Tumblr It says follow us on, and then they've linked the icons to the social media sites, with the hash tag #INSIDIOUS, this advertises the film on all major social networking sites The film logo is
placed in big writing on every page
Ticket sales | is well advertised written and highlighted in red making it impossible to miss.
The black background signifies darkness, death and danger, which is well fitting for the horror genre
The age rating is included on every page
Live twitter feed, makes it easy to access and join
The door that you click on, slowly creeks open, which adds to the horror theme
With each filter, you see a different ghost, when you click on the ghost different clips from the film appear
Website
Social media plugs:Facebook, Twitter, YouTube, GetGlued, Tumblr It says follow us on, and then they've linked the icons to the social media sites, with the hash tag #INSIDIOUS, this advertises the film on all major social networking sites
Ticket sales | is well advertised written and highlighted in red making it impossible to miss.
The film logo is placed in big writing on every page
The background is quite cluttered, and looks quite old and dusty. This connotes that it might be quite an old room like a an abandoned living room, which takes you to the question why was it abandoned? Is it because it haunted? It reminds you of a place that you don’t want to be going into late at night.
Live twitter feed, makes it easy to access and join
Yellow, red and blue are all primary colours
The age rating is included on every page
The page immediately says “Get instant updates on #insidious” this makes people follow the insidious twitter page to get updates on the characters, film releases etc.
It shows you the results for #insidious and all of the other people that are talking about it.
It gives you the option to sign up, to get live updates
They have a link to the trailer, making it easy for people on the page to watch it and see what the film is about and when it is going to be released.
They’ve added photos and videos to the sight
The site shows people who visit it, that the page has over 3 million likes
They’re advertising that the film is now out on DVD, on the Facebook webpage
Tumblr
They’ve added photos, videos and quotes from the film to the sight
The social networking site has links to other social networking sites to do with the same film
The film logo is placed in big writing on the insidious tumblr page
Youtube
When you click on the YouTube link on the website it takes you to the ‘FilmDistrict’ YouTube page. Where the trailer was first put on YouTube
It has a clear subscribe button, making it easy for the viewer to subscribe.
They’ve included links to Facebook and twitter, making it easy to share the videos
They’ve added an official site sticker to the page, so viewers know that they are watching the trailers on an official site, so they’re the real ones
It shows the amount of subscribers the channel has, this channel has 3,427, which if you think about it isn’t that many, maybe making it a bad place to advertise the trailer
You can easily access all of the users previous video uploads. Making it easy to watch other videos and trailers.
They’ve used the skyline to promote new films. This is a good promotion tool and it is the first thing the viewer sees when going onto the page.
GetGlueThey’ve put the company logo at the top left hand corner of the page, this is a clear space which is easily seen when someone enters the site
They’ve included a guide, to shows you how to use the website and how to organise your film, TV shows and sports. It shows you how to organise and add your favourites to the guide
You can easily find where to login and how to sign up if you are not already a member
They’ve joined social networking sites by putting a link to Facebook on the GetGlued site. It allows you to login using Facebook without creating a GetGlued account, however by ding this you are allowing GetGlued to post information about the site on your Facebook page.
They’ve added an easy ‘check-in’ button so you can quickly login and see if you have unlocked the sticker
They’ve included an INSIDIOUS 2 sticker for GetGlued members only
The feed has articles about TV shows, films and sports
Get tickets and show times
The advert on the side is for the chance to win a car, this connotes that the people that are subscribed to this website are …………..
They have the major social networking sites links, making it easy for the viewer to click on them and be taken to the fandango twitter account, so they can follow them and the Facebook fan page so they can like it and there google plus account.
They’ve got a brief description of the film including, the release date, length, age rating and a brief description of the film
They’ve got a search link, to make it easy for users to find viewings of the film and where to get times and tickets.
When you click onto the page from the insidious 2 website it clearly advertises the film, with an image of the film poster and the films trailer They’ve got a massive
link to current offers that they’re offering, making it impossible for viewers to miss, with bright orange button. Orange is known to have high visibility making it the perfect colour to catch someone's attention
They’ve placed the company logo on the top left hand corner of the page making it one of the first things you see when you enter the site.
The site has a search engine to find theatres and movie times, making it easy for the user to book tickets
They have a clear button at the top of the site, advertising gift cards, by placing the link at the top of the page, it makes it virtually impossible to miss
There's the option to change the language on the site to Spanish, this adheres to the needs of internationally users
They’ve placed a link on the tool bar to the sites offers, this brings in customers, as everyone wants to look for the cheapest deals.
They’ve got a clear sign in button with a join link next to it.
