DESIGN THINKINGULISES ELIAS

Take it home: Apply design thinking

Stanford University, online class by Leticia BritosAug’13

3 take aways

A structure or methodology to create new

products

The empathy and problem statement drawing

with the persona in the center

The pretotype concept

Graphic Map of DT process

Define your

hypothesis of the problem

Empathize: observe and listen

Redefine the

problem

Brainstorming with ideas for solutions

Select best ideas

PretotypeTest

prototype

Redefine prototype

Mock up a more

complete prototype

Test again and learn

Solution first beta

Ideate and prototype ways to

apply design thinking to your

context

How I will use Design thinking at

my job

Program to help

entrepreneurs

Program to train

entrepreneurs

Course on how to create

pretotypes

Customer validation programs

How to create new business

ideas

Develop a program of

design thinking in my business

incubator

Generate a tech shop for pretotypes

Prerotype 1

Create a program called Startup University where I can train and help entrepreneurs with all these concepts of Design thinking, pretotyping, customer validation, Xtremarketing and others. The program will include:

Mentoring Courses Coaching

Fundraising NetworkingStartup

accelerator