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Private & Confidential Copyright TagMan 2011

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CONFIDENTIALITY NOTICE: The information contained in this presentation is intended solely for the use of the attendee companies and contains information that is privileged, confidential and in the process of being patented.

TagMeet 2 Attribution – Walk the Walk

November 9, 2011 Jon Baron, CRO and co-founder

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Thank you and update

‘Attribution’

Glasses Direct

Logan Tod

Drinks Reception and Networking

Private & Confidential Copyright TagMan 2011

Agenda

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Private & Confidential Copyright TagMan 2011

TagMeet

Investment Development

• Meet with peers in the digital industry

• Share experience and best practice

• Get to know the TagMan team

Growth

• $5m Series B Round

• TagMan International Growth

• Partner programme

Development

• TagMan v3

• Product development

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Private & Confidential Copyright TagMan 2011

The act of assigning credit

Attribution

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Advertising troubles in the 1800s

“Half the money I spend on advertising is wasted; the trouble

is I don't know which half” - John Wannamaker, 1872

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Private & Confidential Copyright TagMan 2011

Hundreds of television channels

Thousands of press titles

Hundreds of thousands of websites

Millions of key words

Billions of conversations in the social networks

Today’s challenges

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TagMan Attribution Spectrum

TagMan Online Marketing Dataset

Online + offline

Joining online media reporting with offline, demographic and macro data

Online only

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Private & Confidential Copyright TagMan 2011

Real time de duplication = 25%+ budget re-investment – VAA – Thomas Cook – Many others

Search and Social – PPC refined and increased in generic words – SEO 5X investment from TUI – Social undervalued by 12.5X

Display – Driving both end of the funnel – Consideration through search like targeting in ad exchanges – End of funnel through re-targeting

Benefits of Attribution

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Next up

“Gaining a single customer view across media

channels”

Rob Silsbury, Marketing Director, Glasses Direct

“Actionable marketing insights from online

marketing data”

-Adrian Nash, Head of Analytics and Insight,

Logan Tod