Sweden’s famous for

Let’s see what some of them are up to on

& of course more…(The blond and blue, meatballs, ABBA, clean Scandinavian design, heavy candy consumption..)

a Melissa J Choo presentation

Not just promoting products but providing

INTERESTING info

on HOW the products

will BENEFIT customers

SPARKING INTEREST JOB SEEKERSIs IKEA the right organisation for you?

THE official IKEA Swedish fanpage

Fans get to PARTICIPATE

& IKEA joins in the CONVERSATIONS

When FANS like YOU and/or your

PRODUCTS, it gets

VIRAL..

The IKEA craze extends to their famous

Swedish meatballs

IKEA’s meatballs fanpage (started by avid meatball fans)

has over

23,000 fans!

What does

H&M do right?

(besides selling chic clothing & accessories at affordable prices)

H&M wants to

INTERACT & makes it

EASY to do so.

H&M believes in giving & taking

...gives fans IDEAS then asks them for IDEAS!

Fans tell H&M what they want

H&M listens & responds

But what has

H&M missed out?

Hint: Limited online shopping presence...

Time for H&M to

REACT?(Customers are telling you what they want)

Attractive landing pages spark

INTEREST

ABSOLUT got it absolutely right

ABSOLUT shows you

how to get 1000s of LIKES & 100s of COMMENTS per post.

When a certain post gets particularly popular...

Expand it!

Cont. of landing pages..

CALL TO ACTION

Make an IMPRESSION

Purchase

Visit our online storesSh..cheap & proud of it!

Many know that we are cheap

Let’s talk aboutWhen a purchase is that hefty,

people DISCUSS...

Facebook becomes the NEW

focus group discussion..

But be mindful of the CATCH

Contests have become increasingly popular on Facebook ..

Increase participation by having a

clear message &

exciting copy with an

explicit benefit And?

Suggest recipes, ask questions

& get fans excited

And what about

Marabou

Show sincerity & how much

you value feedback

(For the Swede Tooth)

What’s next?

Estrella has jumped aboard! In traditional Swedish fashion, we say..

Välkommen Estrella!

Now it’s time to get the

INTERACTION going

Thanks!

Leave a comment or get in touch to discuss!

a Melissa J Choo presentation