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Surviving the Enterprise Storm Designing in Complex Organizations
A corporate redemption story by @RianVDM
What’s so wrong with
enterprisesoftware?
enterprise software
Too much legacy
Lack of empathy
Whysucks
Lack of empathy
Sold to
Used by!=
Lack of empathy
ControlConfigurabilityComplianceFeatures
Getstuffdone
The death spiralAs fewer people are able to use the software, fewer people want to use it, until no one uses it any more.
Lack of empathy
Build forFeatures & timelines
Build forThe Job to be Done
enterprise software
Lack of empathy
Too much legacy
Whysucks
Too much legacy
Waterfalls Silos Bureaucracy
The larger the distance between people who build a product and people who
make decisions about the product, the harder it is to make a good product.
The Distance to Here
The dysfunction in the organizationbecomes
the dysfunction in the product, and that gets passed on to customers.
— Jon Kolko
How do wesurvive it?
Show the business value of design
2014 Design Value Index Results and Commentary
The Design Value Index, a market capitalization-
weighted index comprised of design-driven
companies, shows 10-year returns of a 219% over
that of the S&P 500 from 2004-2014.
— 2014 DVI
From Software Engineering: A Practitioner’s Approach
Cost
of m
akin
g ch
ange
s
1xDuring Design
100xAfter
Launch
6xDuring
Development
Shrink user-centered design to fit
Ethnographic study
HTML
Formal usability testing
Phone interviews
Clickable prototype
RITE
Ask a friend
Paper sketch
Show someone at Starbucks
Stumptown
Explore
Prototype
User testing
Turn Sales into a product design function
Product Forces Framework
Pay down yo debt
Technical Debt
Time— Henrik Kniberg
Technical Debt
Time
Debt baseline
Debt ceiling
— Henrik Kniberg
Break down silos through collaboration
Product Discovery
Design Studio & Prototyping
User Research
Modern collaboration techniques
visualizing dataA note about
<rant>
Data-ink Ratio(aka Chartjunk)
Data-ink Ratio (aka Chartjunk)
(aka Chartjunk)
</rant>
“We enable people to work better together using simple, smart, beautiful products.”
— Elisa Steele, CEO of Jive
Show them why it’s important
Show them it’s not going to make their lives difficultGive them a framework that covers the whole product
Make them part of the process
@RianVDM elezea.com
jivesoftware.com/careers
