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SurveyMonkey Audience: an on-demand group of millions of survey respondents to take your surveys. Audience allows customers to target respondents on a wide variety of demographic and behavioral traits to get fast, high quality, cost effective data.
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SurveyMonkey Audience
Best Design Practices
What makes a great survey project?
Characteristics of good survey design● Setting clear objectives
● Creating your survey questions to answer your objectives
● Using SurveyMonkey resources to collect data
Why is good survey design important?
To ensure high quality data● Avoid biasing respondents
● Getting the right answers
What's the benefit?● To help make your analysis process easy
Step 1: Where to start?
Write your research goals first.● Choose no more than 3 goals
What's the benefit?● Better surveys
● Shorter surveys
● Faster analysis
Real life example: A Small Business Owner
Customer Objectives● Understand how consumers research cars before buying
● Learn more about consumer purchasing behavior
Real life example: Cosmetics Company
Customer Objectives● Understand how affluent women consume beauty content
● Gauge how affluent women purchase beauty products
Step 2: Getting started
Write up to 3 questions per objective.
What's the benefit?● Useful data
● Shorter surveys
Writing your survey
Use simple and concise language:Ambiguous question
Instead ask
Writing your survey
Provide fully inclusive answer options
Step 3: Utilize SurveyMonkey resources
Use Question Bank developed by our team ofsurvey methodology experts
SurveyMonkey resources
Import questions
Customize questions
SurveyMonkey resources
Import survey templates
Real life example: A Small Business Owner
1st objective● Understand how consumers research cars before buying one
Example of survey question:
Real life example: A Small Business Owner
2nd objective● Learn about consumer purchasing behavior
Example of survey question:
Real life example: Cosmetics Company
1st objective● Understand how affluent women consume beauty content
Example of survey question:
Real life example: Cosmetics Company
2nd objective● Gauge how affluent women purchase beauty products
Example of survey question:
An on-demand group of millions of respondents ready to take your surveys
What's SurveyMonkey Audience?
New Feature: buy a targeted audience
Purchase an Audience from your own account
How do I buy an audience?
Select criteria, confirm and pay
Questions & Answers● How long should my survey be?● What are your thoughts on the use of matrix questions?● How do I know I'm asking the right questions?● What do I do if I want people to review or look at my website
before taking the survey?● I want to use open-ended questions allowing respondents to
freely respond, do you recommend this?
Follow SurveyMonkey AudienceEmail us at [email protected] or visit www.audience.surveymonkey.com
Stay tuned for an email from us containing a recording of this presentation!