How often people buy magazines.How much people would pay for my product
People’s favourite magazines. Ethnicity.
Text to image ratio preference.
Employment (some overlap.)
Does a freebie change the likelihood of them buying a magazine?
Colour scheme preferences.
Reader Profile
Male, between the ages of 16 and 20, willing to pay £1.51-£2.00 for a magazine due to the fact that he’s a British student. He buys rock magazines once a week, generally with a freebie on. He likes magazines with red and black colour schemes, and 50:50 text to image ratios.