1. Supporting tenants across rural landscapes Sam Stronach
Community Investment Officer @samstronach83 @cottsway
@cottswayconnect
2. Intro Overview; Barriers to Digital Inclusion; What we did;
Case studies; What you can do? Benefits to the organisation;
Benefits to residents.
3. Overview Largest provider in West Oxon with 4,500 homes;
Spread over 275 square miles Predominantly older population (50%
over 60); Low unemployment; Rural, social and digital exclusion
issues; High speed broadband patchy; Mobile connection patchy;
David Camerons constituency.
4. Barriers 1. Just dont want to; 2. Do not have access; 3.
Lack of confidence/skills; 4. Equipment and/or connection costs to
high; 5. Physical disability; 6. No free internet access near me;
7. Privacy and security concerns.
5. What we did The Bigger Picture Got some funding! Different
platforms (TV Channel, App, website, social media); Different
devices to suit residents; Concerned with how the organisation
communicates with the customer. Ground level Wanted to create
positive impacts for those not already online; Increased knowledge
and confidence; One-on-one or group session either at home or local
venue; Tailored training sessions.
6. Mrs West, 73 yrs
7. Mrs Dent, 79 yrs
8. Lawrie, 71 yrs
9. What can you do? Look at your website; Digital Champions;
Intergenerational project; Utilise Social Media; Online Awareness
Days; Better internal intranet; Online training portal; Equipment
loan scheme; Use your publications; Employment Initiative; Wi-fi in
flats; Listen to residents What do they want to do online?
Broadband info; Access local services; Digital Champions; Resource
centre
10. Benefits to Cottsway Substantial efficiencies generated
through the successful channel shift of communication; Offers
better Value for Money; Good PR for Cottsway; Increased and broader
resident involvement; Increases Cottsway Opening Times.
11. Benefits to residents Education and Life Chances Employment
and Skills Saving Money Welfare Reforms They actually enjoyed
it!