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Slides to accompany a brief talk I gave at our local Tweet Up about using video online.
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#SudburySocial – Video Hints#SudburySocial – Video Hints
Phil HollowsFounder & CEO, FeedBlitz
www.feedblitz.com @phollows
www.feedblitz.com/NAMS
About Phil Hollows
• Founder and CEO of FeedBlitz, the all-in-one solution for email and social media marketing automation.– Sending over 1,000,000,000 updates per year.– Clients include: Seth Godin, Fred Wilson,
Denise Wakeman, Lee Odden.– Speaker at BlogWorld, 2011 Email Insider
Summit and other social media industry events.
• Author of “List Building for Bloggers”– ListBuildingForBloggers.com
www.feedblitz.com/NAMS
Video Uses
• Screencasts• Testimonials• Recording Webinars• Demos / Walkthroughs / Archives• Introductions• Skype• Conference sessions• Reimagining Powerpoint
www.feedblitz.com/NAMS
Video Sites
• Consumer grade, public:– YouTube– Animoto– Fiverr
• Professional Grade:– Vimeo, Bit.ly– Some sites appropriate for different niches, e.g.
DailyMotion, Break.com
• For ultimate control:– Your own servers.– Private cloud storage, e.g. Amazon S3.
www.feedblitz.com/NAMS
Video and SEO
• Put your web address as the first item in the description.
• Always include the word “video” in the video’s title.
• Tag appropriately.
www.feedblitz.com/NAMS
Video Dangers
• Short attention spans – can you say it in < 60s
• Transcribe longer videos• Don’t work well in email*, RSS*• Bandwidth hungry – may not work well
for mobile, rural, international locations.• Time consuming to produce, edit• Easy to look amateur!
– Sound, Lighting, graphics, TRIPOD!
www.feedblitz.com/NAMS
TOols
• Professional video tools can be very $$$• iMovie (Mac) – great tool!
– Other tools for Mac
• Windows– Movie Maker – Camtasia– Sony Vegas Studio– VODBurner (Skype)
• Professional: Adobe• You may need to use multiple tools to get the job
done.• Unless you’re very ambitious you won’t need things
like ChromaKey (green screen)
www.feedblitz.com/NAMS
Thank You!
• Contacting me…– [email protected]– @phollows– 978.758.8686
• Resources– Visit: http://www.feedblitz.com– Check out:
http://ListBuildingForBloggers.com– Subscribe:
http://feedblitz.com/f?Sub=84
