Market Research05.2016SubCentral.io

Tremendous Growth in SaaS Spending - Forrester

$78.43B in SaaS revenue will be generated in 2015, increasing to $132.57 in 2020, attaining a compound annual growth rate (CAGR) of 9.14%

Metric: SaaS spending is expected to double in the next 5 years.

http://www.forbes.com/sites/louiscolumbus/2015/01/24/roundup-of-cloud-computing-forecasts-and-market-estimates-2015/#4ef9b617740cSubCentral.io

Reinforcement in Growing SaaS Spend - International Data Corporations

IDC predicted that spending on IT cloud services would jump at a compounded annual growth rate 22.8 per over the next five years to $128B.

Metric: 23% increase YoY in IT spending

http://www.enterprisetech.com/2014/11/03/forecasts-call-cloud-burst-2018/

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Adoption + Growth = Acceleration is SaaS Spending - Rethinking Fundamentals

Approximately 70% of companies are currently in a “committed / in process”, “experimental / learning”, or “no digital footprint” stage of implementing cloud IT. It is expected to shrink dramatically to an “engaged / ongoing” or “established / improving” stage over the next 3-5 years.

Metric: 70% of companies are in the early stage of utilizing cloud computing

http://www.enterprisetech.com/2014/11/03/forecasts-call-cloud-burst-2018/SubCentral.io

SMB Markets Leading Spending Growth – IMEX Research

The SMB Market is exploding. Cloud IT spending for SMB has far outpaced large company spending, and many companies now shifting their focus to this fast growing segment.

Metric: 38% of the cloud IT market is SMB

http://www.imexresearch.com/pdfs/go-to-mkt.pdf

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Only the Beginning of SaaS Adoption - Digital Business, Rethinking Fundamentals

By 2018, more than 60% of enterprises will have at least half of their infrastructure on cloud-based platforms.

Metric: Only 30% of companies have 50% or more of infrastructure in the cloud, but doubling by 2018

http://cbs2014.saugatucktechnology.com/images/Documents/Presentations/CBS14%20McNee%20Keynote%20-%20Cloud%20and%20Digital%20Business-12Nov2014.pdf

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IDG Enterprise

Security, cloud computing, and mobile devices are the top 3 initiatives IT executives are planning to have their organizations focus on over the next 12 months.

Metric: The cloud is here to stay, and companies struggle managing it.

http://www.idgenterprise.com/report/state-of-the-network-2015 SubCentral.io