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Layout Changes Throughout The Week
The News
Monday-Has a blue, yellow and red colour scheme
-Features a lead article, three secondary article and a tempter
-Main image is large, the lead headline consumes the top half of the image
-Headline is white and the use of capitals enforces that it is a statement
-Lead article is two paragraphs long and continues on page 5
-Advert for a local beauty company
Tuesday
-Has a blue, yellow and red colour scheme
-Main image is small, the lead headline consumes most of the page
-Headline is black and the use of capitals emphasizes the anger behind the headline
-Lead article is two paragraphs long and continues on page 3
-Advert for a local funeral/will company
Wednesday-Has a blue, yellow and red colour scheme
-Features an offer on a banner positioned underneath the masthead
-Features a lead article, a secondary article and two tempters
-Main image consumes a large proportion of the page
-Headline is a quote, and the use of black reflects that the article is about death
-Lead article is written in a white box which is positioned on top of the main image
-Advert for local award-winning restaurant
Thursday
-Has a blue, yellow and red colour scheme
-Features a lead article, secondary article and two tempters
-Main image consumes a large proportion of the page
-Headline is white and capitalised
-Lead article is written in a white box which is positioned on top of the main image
-Advert for a local fireplace company
Friday-Friday’s edition is similar to Thursday’s
-Features a main article and 3 tempters
-Main image consumes a large proportion of the page
-Headline is white and the use of capitals emphasizes the angry stance projected by the headline
-Lead article is written in a white box which is positioned on top of the main image
-Advert for a 20% discount at a local nursery
Saturday-Has a blue, yellow and red colour scheme
-One article on the cover, with three tempters and a secondary article in the banner beneath the masthead
-Headline is a quote and in lowercase to capture and emphasise the emotion behind the article
-Lead article is written in a white box which does not distract from the main image
-Tempters are family orientated – ‘Win a family pass to Longleat’ and ‘Win Shrek goodies’
-Advert for a local bureau de change
Generics-Cover usually consists of a lead article, one sub-article and 2 or 3 tempters, adverts and offers
-Top left of the cover always features the name of the newspaper
-Usually a third of the cover is taken up by the lead article
-Headline is often placed over the main image
-Quoted headlines are written in normal writing but explanatory headlines are written in capitals
-Headlines are in bold, sans serif font, black or white
-Same masthead and fonts/colour schemes are used throughout the week to give the newspaper an identity
-Date, time and price are always in the same place; top right of the cover