Strategy of Giving

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Short introduction to Strategy of Giving.

Text of Strategy of Giving

  • O F

  • O F

    Not another "new" strategy!?!Oh sh*t!

  • ...enhances your company'sR&D performance.

    STRATEGY GIVINGOF

    W W W . S T R A T E G Y of G I V I N G . C O M

  • ...brightens your brand like nothing you've seen before.

    W W W . S T R A T E G Y of G I V I N G . C O M

    STRATEGY GIVINGOF

  • ...makes your companythe most desired place to work.

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    STRATEGY GIVINGOF

  • ALL THIS BY GIVINGTHINGS AWAY FOR FREE.

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  • ALL THIS BY GIVINGTHINGS AWAY FOR FREE.

    This is bulls**t!Nothing is free!

    W W W . S T R A T E G Y of G I V I N G . C O M

  • All you needis an open mind.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • All you needis an open mind.

    Are you saying companies should give something for free?Why? Why? Why?

    W W W . S T R A T E G Y of G I V I N G . C O M

  • It's Good For Business.

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  • It's Good For Business.

    Yeah, right!Who does that?

    Seriously...

    W W W . S T R A T E G Y of G I V I N G . C O M

  • Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net

    NewsGator, 37signals...

    W W W . S T R A T E G Y of G I V I N G . C O M

  • Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net

    NewsGator, 37signals... Andyourmama!

    W W W . S T R A T E G Y of G I V I N G . C O M

  • Giving something valuable for freecreates a motion.

    HOW IT WORKS:

    All you have to do isguide that motion into

    something more valuable.

    Simple.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • Giving something valuable for freecreates a motion.

    HOW IT WORKS:

    All you have to do isguide that motion into

    something more valuable.

    Simple.Show me the money!

    W W W . S T R A T E G Y of G I V I N G . C O M

  • How did Google becomethe superpower of the web?

    EXAMPLE:W W W . S T R A T E G Y of G I V I N G . C O M

  • How did Google becomethe superpower of the web?

    EXAMPLE:

    By giving its users everything for free.And directing that created

    motion into something profitable.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • THIS IS THE THEORY:

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  • NOWCOMPANY

    VISIONCOMPANY'S

    A traditional way for reaching your vision means a lot of R&D, footwork, marketing, etc.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • NOWCOMPANY

    VISIONCOMPANY'S

    Strategy of Giving uses the customer asa lever for reaching the vision.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • NOWCOMPANY

    VISIONCOMPANY'S

    All you have to do is find out what the customer really needs. And then you give him that.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • NOWCOMPANY

    VISIONCOMPANY'S

    But not only that. You also give him things that guide him to make your vision come true.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • X=Z+Y

    NOWCOMPANY

    VISIONCOMPANY'SX

    ZY

    And all this in simple math:X=Your Gift , Z=Customer's needs, Y=Change in customer's behavior

    W W W . S T R A T E G Y of G I V I N G . C O M

  • X=Z+Y

    NOWCOMPANY

    VISIONCOMPANY'SX

    ZY

    And all this in simple math:Z=Customer's needs, X=Your Gift, Y=Change in customers behavior

    The book: Strategy of Givingwill explain this in more detail.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • X=Z+Y

    NOWCOMPANY

    VISIONCOMPANY'SX

    ZY

    And all this in simple math:Z=Customer's needs, X=Your Gift, Y=Change in customers behavior

    The book: Strategy of Givingwill explain this in more detail.

    And now comes the part when they try to sell you something...Look Out!

    W W W . S T R A T E G Y of G I V I N G . C O M

  • GO TO OUR WEBSITE AND DOWNLOAD THE BOOK.

    FOR FREE.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • For free?

    W W W . S T R A T E G Y of G I V I N G . C O M

  • For free?YES, FOR FREE.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • For free?YES, FOR FREE.

    No strings attached!?!

    W W W . S T R A T E G Y of G I V I N G . C O M

  • For free?YES, FOR FREE.

    No strings attached!?!NONE.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • For free?YES, FOR FREE.

    No strings attached!?!NONE.

    Cross your heart and hope to die...

    W W W . S T R A T E G Y of G I V I N G . C O M

  • For free?YES, FOR FREE.

    No strings attached!?!NONE.

    Cross your heart and hope to die...

    SHUT UP.

    W W W . S T R A T E G Y of G I V I N G . C O M

  • W W W . S T R A T E G Y of G I V I N G . C O M