PROBLEM IDENTIFICATION AND STAKEHOLDER ANALYSISITBA Workshop Day 1Mark Nelson & Margarita Quihuis

Stanford Peace Innovation Lab

ITBA, Buenos AiresNovember 13, 2012

Goals for Today• Establish Relationships

• Map the Problem Space

• Identify Stakeholders•

Identify Current Solutions•

Identify Opportunities for Peace Innovation Solutions and Partnerships

Examples of What Works in Buenos Aires

• NGO that take students to build housing in marginalized areas

• Cyclists, rollerblading, rollerskating in the night• Government built bicycle lanes, credits to purchase bikes (financial

innovation)• Masa Critica (Critical Mass) bicycling social movement in BA

• Social proof, social pressure, FOLO (Fear of being Left Out)

• Businesses that benefit:• Bicycle businesses• Health• Entrepreneurism – vintage bikes, bike repair, accessories, clothing• Businesses adding showers, bike storage (infrastructure)

• Marathons – McDonalds, beauty products

10:50 AM

Group 1: Culture MapHow to increase participation/attendance in the culture and the arts

Group 2: 16 Year Voter EngagementIssue: How to increase voter participation from 16 year old voters

Group 3: Entrepreneurial Clusters

Polos

Entrepreneurs/Industry

Neighborhood

Client

Citizens

Government

Universities

Group 3: Financial Empowerment

PyME

Bank

Mil PyMEs

PEPyMEs/Government

Increase Financial education to informal businesses and transition them to the formal economy

client

education

Fiscal education

Getting the unbanked banked

Group 4: Smoking Regulations

Group 5: Urban Waste Management

• Cartoneros: new role, social acceptance

• Waste management crisis: new legislation

• Citizens: new behavior patterns

• Ecology: increasing awareness

• Cartoneros• Citizens• Emerging businesses• Designers• Educational system• Social movements (Rio

+20)

Change taking place Stakeholders

Afternoon Agenda• Identify Threats in Buenos Aires

• Generate 5 ideas (break up into groups)

• Review morning ideas• Select one idea

• Stakeholder identity exercise• Identify stakeholder relationships (group exercise)

• Extra Credit: Market Analysis• Identify current solutions/interventions

2nd Round • Identify two groups (increase pos or decrease neg?)• Is there an existing relationship between them?

• Strong?• Weak?• Non-existent?

• What type of relationship?• Is there a power imbalance?• Are there perverse incentives? If so, what?

Example:

Police and gangs have a stable relationship

Police budget benefits from existence of gangs

Group 1: Trapitos (parking extortionists)

Trapitos Drivers

• Potentially violent

• Obligated/Compulsory

• Illegal

• Strong• Asymmetric• Extortion• Humiliating/

Demeaning

Pimp

Marginalization

Police

Entrepreneurs

Institutionalization of an illegal act

Group 2: Energy

Refrigerators

Air Conditioning

Innovation

Ene

rgy

Con

sum

ptio

n

Electrical Energy Consumption

New tech innovations -> more devices that consume power

Existing appliances are getting more energy efficient

Issue: Governments and utility companies push for lower energy consumption while new tech innovation adoption by consumers creates new sources of consumption

Group 3: Villas & Universities

Issue: Educated people fear slum dwellersHow can educated people solve problems that relate to slum dwellers if they don’t have any experience or knowledge of their situation?

Educated People

Villa Dwellers

Low interaction

High perceived threat

Services• Cultural• Economic• Police• Health Services• Political Access• Infrastructure

Low Opportunity Cost to commit crime in villas results in…

Higher Security in barrios

Group 4: Barrios and Villas

Barrio Villa

Barrios and Villas have an asymmetric relationship; they have the same categories of services but not the same quality or experience of services

Group 5: Illicit Drug EcosystemIssue: Why do people participate in socially damaging addictive interventions?

Drug Dealers(Product)

Drug Consumers

(Market)

+ Power

+ Violence to exist

Customers commit violence to get money to pay for drugs

Other addictions:• Tobacco• Alcohol• Gaming• Facebooking

Gains respect as a big fish

10 Ideas1. Culture

2. 16 Year Olds and voter participation

3. Clusters

4. Non-Smoking Zones

5. Urban Waste Management

6. Trapitos

7. Power Consumption

8. Villas & Universities

9. Villas & Barrios

10. Drug Dealers/Consumers

Incr

ease

Pos

itive

B

ehav

ior

Dec

reas

e N

egat

ive

Beh

avio

r

Urban Waste Management• Exercise:• List 5 Stakeholders that are affected by urban waste

management in Buenos Aires

Urban Waste Stakeholder Map

Contact UsMargarita Quihuis, Director, Stanford Peace Innovation Lab

quihuis@stanford.edu

Mark Nelson, researcher, Stanford Peace Innovation Lab

nelsonmm@stanford.edu

Website: Http://peaceinnovation.stanford.edu

Twitter: @peacedot

Facebook PeaceDot Page: http://www.facebook.com/peacedot

Facebook Peace Innovation Page: http://www.facebook.com/peaceinnovation