2013Vertical Platform

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Soc ial / med ia & contents / b ig data

roa consu it ing , i nc .

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Table of Contents

A . Top 3 Issues for Media & Contents 2013

B . Top 3 Issues for Social Network 2013

C . Top 3 Issues for big data 2013

3

A . Top 3 Issues for Media & Contents 2013

F igure 1 –Top 3 I ssues for Med ia & Contents in 20 13

Source : ROA Consult ing

1Stream ing Everyth ing for Asset-L ight Generat ionStream ing Everyth ing for Asset-L ight Generat ion

Stream ing Everyth ing for Asset-L ight Generat ion

2Context-based Recommendat ion for Intell igent Pass ive UserContext-based Recommendat ion for Intell igent Pass ive User

3soc ial Med ia is the k ingmakersoc ial Med ia is the k ingmaker

1

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4

F igure2 – Stream ing

Source : ROA Consult ing

Context-based Recommendat ion for Intell igent Pass ive User2

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xbox mus ic

next issue

1 M i l

5 M i l

pa id users

20 1220 1 1

5

F igure3–

Context-based

Recommendat ion

Source :

ROA Consult ing

Intelligent Passive Users?

Context-BasedRecommendation?

songza

HABU

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Soc ial Med ia is the K ingmaker !3

F igure4–

Soc ial Med ia

K ingmaker

Source :

ROA Consult ing

roa consu it ing , i nc .

1. Social Media is the Kingmaker !

3. User is the King ! UGCs are King`s Word

2. Contents Holders Have Failed !

7

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F igure5– Top 3 I ssues for Soc ial Network in 20 13

Source : ROA Consult ing

1Dom inant sns , Mob i leDom inant sns , Mob i le R iskR isk

2Prom is ing Sns , soc ial-Dr iven & Content-dr iven NetworkProm is ing Sns , soc ial-Dr iven & Content-dr iven Network

3Next content Format , v ideo blogNext content Format , v ideo blog

1

B . Top 3 Issues for Social Network 2013

Dom inant sns , Mob i le R isk

8

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2 Prom is ing SNS , Soc ial-Dr iven & Content-Dr iven Network

Figure6 – Facebook

Source : ROA Consult ing

9

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F igure7 – SNS Bus iness model Source : ROA Consult ing

F igure8 – user-generated

V ideo contents

Source :

ROA Consult ing

stranger closer network

" Relationship "

cont

ent-

driv

enso

cial

-dri

ven

"use

r`s

nee

d "

3 Next Content Format , V ideo blog

1 0

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F igure9 – blog

contents

Source :

ROA Consult ing

1 1

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1

C . Top 3 Issues for big Data 2013

F igure 10– Top 3 I ssues for B ig Data in 20 13

Source : ROA Consult ing

1B ig dataB ig data

2b ig datab ig data context Awarecontext Aware

3b ig datab ig data

B ig data

Big data Benefits

Big data consumption

1 2

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Big data Benefits

51 %36 %27 %24 %20 %11 %6%

Big data consumption

1 2 3 4 F igure 1 1 –

B Ig data

Source :

Econom ist Intell igence Un it , ROA Consult ing

2 b ig data context aware

Information Flood

Search & Recommend

1 3

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Sensing Data

Spread of Context Aware Servies

information flood Search & Recommend

2009

2010

2011

2012

Numbers of App App on Google play

2008

2012

Numbers of Twitts Twitts per day

Sensing Data

Spread of Context Aware servies

F igure 12–

Source : Google , Twitter , ROA Consult ing

1 4

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3 b ig data

Velocity of Data

Real Time & In Memory Computing

Velocity of data

Big Data Opportunity Heat Map by Industry

Real time

in Memory computing

Source : Gartner , October 20 12

Very hot

hot

Moderate

Low

Very Low

F igure 13–

Source :

Gartner (July 20 12 , October 20 12 ) , ROA Consult ing

Source : Gartner , October 20 12