Spanning Hot and Cold Data: Enabling Key Storage Technologies for the Data Center

1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Spanning Hot and Cold Data: Enabling Key Storage Technologies for the Data Center

Dr. Vijay Karamcheti - CTO, SSD, Software and Solutions

2© 2014 HGST, INC. ALL RIGHTS RESERVED.2© Copyright 2014 EMC Corporation. All rights reserved.

Forward Looking StatementThis presentation contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the development

and adoption of a new storage architecture and the potential introduction of products based on this architecture. Forward-looking

statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the

times at, or by, which such performance or results will be achieved, if at all. Forward-looking statements are subject to risks and

uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-

looking statements.

Additional key risks and uncertainties include the impact of continued uncertainty and volatility in global economic conditions; actions by

competitors, business conditions and growth in the various hard drive segments. More information about the other risks and uncertainties

that could affect our business are listed in our filings with the Securities and Exchange Commission (the “SEC”) and available on the

SEC’s website at www.sec.gov, including our Quarterly Report on Form 10-Q filed with the SEC on May 5, 2014, to which your attention is

directed. We do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new

information, future developments or otherwise, except as otherwise required by law.

This presentation contains financial measures defined as non-GAAP by the SEC. We believe that certain non-GAAP financial measures,

when presented in conjunction with comparable GAAP (Generally Accepted Accounting Principles) measures, are useful because that

information is an appropriate measure for evaluating our operating performance. Non-GAAP information is used to evaluate business

performance and management's effectiveness. These measures should be considered in addition to, not as a substitute for, or superior

to, measures of financial performance prepared in accordance with GAAP. Non-GAAP financial measures may not be calculated in the

same manner by all companies and therefore may not be comparable.


Agenda

• Meet HGST

• Aligned With EMC’s Vision

• HGST Product Families

• Continuing The Innovation

• Why Choose HGST


HGST Subsidiary Profile

Founded in 2003 through the combination of the hard drive businesses of IBM, the inventor of the hard drive, and Hitachi, Ltd (“Hitachi”)

More than 4,200 active worldwide patents

Acquired by Western Digital in 2012

Headquartered in San Jose, California

HGST develops, manufactures and markets hard drives, SSDs and storage sub-systems for consumers, OEMs and datacenters

Over $1B in acquisitions in 2013 addressing HOT data


Lincoln, MassachusettsSSD Product Development

Rochester, MinnesotaHDD & SSD Product Development;System Integration Test

Boulder, ColoradoHDD Product & New Business Development

San Jose, California Yerba Buena: Branded Product Development

Great Oaks: HDD & SSD Product Development; Head & Media Development; Quality & Reliability

Technology Drive:SSDs and Software

Irvine, California HDD & SSD Product Development

Shenzhen, China Media / HGA / HDD

Odawara, Japan Research & HDD, Head & Media Development;

Fujisawa, Japan HDD Development;,Engineering Support

Sales & Marketing Offices throughout the world

Santa Ana, CaliforniaSSD Research & Development

San Diego, CaliforniaSSD Research & Development

Austin, TexasSSD Research & Development

Penang, MalaysiaSSD Research & Development

Pune IndiaISSD Research & Development

Designates recent addition from sTec & Virident acquisitions

Berkshire, United KingdomSSD Research & Development

Hsinchu City, Taiwan SSD Research & Development

Laguna, PhilippinesSlider

Sarawak, MalaysiaSubstrate

SingaporeHDD

Prachinburi, ThailandHDD

HGST Global Locations

Bangalore, IndiaISSD SW Development


Capacity Enterprise

Performance Enterprise

Market Leadership

Cloud & Datacenter Mobile External Storage

Enterprise SSDPCIe & SAS

Computing Creative Professional

Consumer

Touro™

G-Technology®

7200 RPM &CoolSpin

HDDs

Consumer Electronics

5400 & 7200 RPM HDDs

9.5mm

7mm

9.5mm 7mm

5400 & 7200 RPM HDDs

Automotive & Industrial4200 RPM

HDDs

9.5mm

Ultrastar®

Ultrastar® & MegaScale DC® Endurastar®

CinemaStar®

Travelstar®10K & 15K

HDDsFlashMAX®


Heritage of Innovation and Industry Firsts

1950 2000 Today

1979 Thin Film Heads

1991MR Heads

1997 GMR Heads

2000 National Medal of Technology

2001AFC Media

2007First 1TBHDD

2013 10-nanometerPatterned-BitMilestone

1973Winchester DiskIBM 3340 – fatherof the modern HDD

1978First disk array subsystem patent

1962 Hydrodynamic

Air Bearing Sliders

1990 PRML

Channel

1997Ramp Load/Unload

1994First 3.5”

Enterprise HDD with

1M hr MTBF

19991” Microdrive

20062.5” PMR HDDfor high-volumeOEMs

2004First 5-platter 3.5”design

2011 First 7200 RPM Enterprise HDD with 2M hr MTBF

2010First 7200 RPM7mm 2.5” HDD

1956 – RAMACInvented First Hard Drive

1956 – RAMACInvented First Hard Drive

1979 Thin Film Heads

1991MR Heads

1997 GMR Heads

2012 Helium

Technology

1994First 3.5”

Enterprise HDD with

1M hr MTBF

2008 Intel SATA

SSD JV


5,344+ active in the U.S.

6,000+ active worldwide

400+ U.S. patents received annually

WDC HOLDS MORE U.S. PATENTS FOR HDD TECHNOLOGY THAN ANY OTHER COMPANY AND A BROAD BASE OF SSD PATENTS

2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

1000

2000

3000

4000

5000

6000 WDC5344

Active U.S. Patentsby year

HGST


Deep Technology IntegrationSOLID STATE DRIVE

• Close NAND Vendor relationships

• Proprietary “CellCare” ECC

• Custom Controllers

• In-house manufacturing

• Device ‘intimate’ software

Legendary HGST Quality & Reliability

HARD DISK DRIVE

• Vertical Integration of R&D

• Vertical Integration of Manufacturing

• Patented heads, assemblies, enclosures

• Helium devices, Cool Spin technology

• Range of products from hot to cold


Next Generation Data Center Pain Points

• Equipment Acquisition Costs

• Server and Storage Density

• Power Consumption

• Cooling Costs

• Cost Efficient Bulk Storage Solutions

• Efficient cooling for ultra-high density server racks and modular datacenters

• Drives need for intelligent data placement

HOT WARM COLD


SAS SSDsPCIe SSDs

My SQL, NoSQL

Oracle RAC

Performance

Content Serving

Cloud Gaming

Capacity

Cloud Storage

Long-Tail Content

Capacity Scale

Video on Demand

Surveillance

Cold Storage

Archives

Medical Records

HOT WARM COLD

Enabling The Next Generation Data Center

Big Data Analytics

VMware & VSAN

Innovative Storage Solutions That Span the Spectrum From Hot to Cold


SAS SSDsPCIe SSDs

My SQL, NoSQL

Oracle RAC

Performance

Content Serving

Cloud Gaming

Capacity

Cloud Storage

Long-Tail Content

Capacity Scale

Video on Demand

Surveillance

Cold Storage

Archives

Medical Records

HOT WARM COLD

Proud Partner of EMC

Big Data Analytics

VMware & VSAN

VMAX VNX IsilonXIO Atmos DataDomain

XtremSW

XtremSF


ONBOARD MEDIA CACHEHIGH SEQ PERFORMANCE

FASTEST PERFORMANCE

HIGHEST RELIABILITY

2M MTBF5 YEAR WARRANTY

SECURITY &ENCRYPTION

ISETCG-SEDFIPS TCG-SED

TECHNOLOGYINNOVATION

MEDIA CACHINGADVANCED FORMAT12 Gb/s SAS

600GB, 450GB, 300GB HIGHEST CAPACITY IN A 15K RPM 2.5-IN HDD

Ultrastar C15K600INTRODUCING

WORLD’S FASTEST HARD DRIVE


Ultrastar C10K1800

FASTPERFORMANCE

HIGHEST RELIABILITY

SECURITY & ENCRYPTION

TECHNOLOGY INNOVATION

1.8TB,1.2TB,900GB,600GB, 450GB, 300GB HIGHEST CAPACITY FOR A 10K RPM 2.5-INCH HDD

INTRODUCING

HGST’S HIGHEST CAPACITY 10K HARD DRIVE


Ultrastar C7K4000

GOOD PERFORMANCE

RELIABILITY 2M HOURS MTBF

5-YEAR WARRANTY

SAS OR SATA TECHNOLOGY

4.0TB, 3.0TB, 2.0TB HIGHEST CAPACITY FOR A 7200K RPM 2.5-INCH HDD

INTRODUCING

HGST’S HIGHEST DENSITY 7200 HARD DRIVE

7.2K


MegaScale

MAXIMUM DENSITY

LOW APPLICATION WORKLOADS

DEVICE RELIABILITY

4.0TB HIGH CAPACITY “COOL SPIN” 3.5-INCH HDD

INTRODUCING

HGST’S HYPERSCALE HARD DRIVE

ENERGY EFFICIENCY


HIGHEST CAPACITY

BEST TOTAL COST OF OWNERSHIP

LIGHTEST WEIGHT

6.0TB HIGH CAPACITY , 6GB/SEC SATA LOW POWER 3.5-INCH HDD

INTRODUCING

THE INDUSTRY’S 1ST HELIUM HARD DRIVE

LOWEST POWER CONSUMPTION

Ultrastar® He6

$$


~23% Mechanical

PowerSavings

Air – 5 Disk

AirO

NON

Disk Rotation Helium Reduced

Flutter

Thinner Platters

Less MotorDrag

Disk Flutter&

Vibration

Disk Rotation

O

N Nitrogen

Oxygen

Helium

4◦C cooler operation49% reduction in watts/TB

Helium – 7 Disk

HelioSeal Addresses:Track Mis-RegistrationUltrastar® He6


Enterprise SSDs

FROM 100GB SATA TO 4.8TB PCIE 1.8” SATA, 2.5” SAS, HHXHL PCIE

INTRODUCING

HGST’S SATA, SAS & PCIE FAMILY

HIGHEST DENSITY

GREATEST ENDURANCE

HIGHEST PERFORMANCE

DEVICE ‘INTIMATE’ SOFTWARE


Continuing The Innovation

HOT WARM COLD

Software for the HOT data

On Ramp

Deep understanding

of next generation workloads

Cold storage research &

development


cDa

ta A

cce

ss

Age of Data

Typically for large datastores where access patterns change

over time

HDDs spun-down opportunistically

“Cooling” / Long Tail

cDa

ta A

cce

ss

Age of Data

Typically for analytics, compliance and audit

“When data is more readily accessible, it’s value increases”

HDDs rarely spun-down

High Value Historical Data

cDa

ta A

cce

ss

Age of Data

Typically for Write-once, Read occasional data

HDDs mostly spun-down

Access time is “minutes”

“Last Resort” Copies

Cold Storage Has Many Use Cases & Access Patterns

22© 2014 HGST, INC. ALL RIGHTS RESERVED.22© Copyright 2014 EMC Corporation. All rights reserved. 22HGST Confidential

2012

Q312

2013

Q313

2014

Q314

2015

Q315

New Innovation & Solutions Required to Further Narrow the Gap

Standard HDD are Reaching Scaling Limits

Rel

ativ

e $/

TB

HDD Evolution Alone Can’t Provide a Sustainable Solution

Cost Extraction Alone is Insufficient

The Cold Storage Gap

Time


Filling the Gap

Primary Storage Deep ArchiveActive Archive

Capacity 100’s PB100’s TB – 10’s PB 1,000’s PB

Storage Device HDDSSD / HDD Tape / Optical

Typical Workload Random + SequentialRandom Sequential

Access Pattern Write Once, Read ?Create, Modify Write Once, Read Seldom

Access Time seconds-minutes msecs minutes

Value Prop $/GB, Density$/IOPS $/GB, Power


SSD-Optimized Performance SoftwareSoftware fully unlocks the performance potential of solid-state storage at the system and application level

SAN/NAS-AttachedHybrid Storage System

ApplicationServers

SSDs

All-Flash Array

HDDs

SSDs

ApplicationServers

SAN/NAS-AttachedStorage System

HDDs

AcceleratedApplication Servers(SSD Cache / Tier)

SSDs

SSDs

Application Servers w/ Direct-Attached Performance Storage

SSDs

SSDs

SSDs

SSDs

SW

SW

SW

SW

SW

SW

SW

SW

OEMsISVs

OEMsISVs


‘Device-Intimate’ SSD Software

HGST’s approach includes ‘device-intimate’ SSD software

Proprietary interface today,standard interface with proprietary

extensions in the future

HGST ‘Device-Intimate’ SSD Software

Applications

HGST SSD Device

HGST’s ‘device-intimate’ solution delivers:

• Sharing

• Replication

• Caching

• Better performance

• Higher endurance

Proprietary/ Standard Drivers


Device Manager

ServerCache

Application Acceleration

Single Sever

vHA

Synchronous Replication

Fail-Over

vShare

Shared Flash

Oracle RAC

Profiler

Capacity Planning

Optimize Flash Usage

ClusterCache

Firmware Update

Monitor

Manage

Clustered Server Caching

Oracle RAC

SAN Enhancement

vHA

ShareCache

Software Innovation for Hot Data On-Ramps

Our software addresses the creation of “Server-SANs” for scale-out and scale up


“6x server consolidation on MySQL”

“10x latency reduction on Oracle Single Instance”

“46X faster report generation on MS SQL”

“10X Latency Reduction for Exchange”

“7X Increase in VDI Instances”

Deep understanding of next generation workloads HOT WARM COLD


Why Choose HGST?

Heritage of innovation

Spectrum of technology

Broad portfolio

Quality/reliability

Global presence

Vertical integration

Proud EMC Partner

To learn more, visit us at Booth 218

HOT WARM COLD


Capacity & Trademark Statements

One gigabyte (GB) is equal to one billion bytes, one terabyte (TB) equals 1,000GB (one trillion bytes), and one petabyte

(PB) equals 1,000TB (one quadrillion bytes) when referring to hard drive or solid state drive capacity. Accessible capacity

will vary from the stated capacity due to formatting and partitioning of the drive, the computer’s operating system, and

other factors.

Ultrastar, MegaScale, HelioSeal, 7Stac, Virident, and FlashMAX are trademarks or registered trademarks of HGST, Inc.

HGST trademarks are intended and authorized for use only in countries and jurisdictions in which HGST has obtained the

rights to use, market and advertise the brand. HGST shall not be liable to third parties for unauthorized use of this

document or unauthorized use of its trademarks.

All other company names, products or trademarks used in this presentation are the marks of their respective owners, and

not HGST.

This information is presented as of May 7, 2014, and HGST does not undertake any obligation to update any of the

information provided.