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• YES! Consumers eating fiery chips, sandwiches, gums, tacos, candy…
Hot/spice category is a growing $10B industry!
Tool Kit
Digital & Mobile Fire Starter
NOLA – Home of Southern Comfort
CHARMER
REPUBLIC
YMCO
WIRTZ
HORIZON
GLAZER’S
FEDWAY + R&R
UNITED
ATHENS
and NATIONALLY
Media Highlights
• First heavy weighted national TV buy since 2008
• 10 consecutive weeks on air: Early October thru mid-December
• Fiery Pepper focused that will drive awareness of the Southern Comfort TM
• SoCo spots projected to be a Top 5 OND spirits advertiser
• 60% of the consumer target will see the SoCo spot more than 4 Xs
• $500K in digital media on Facebook, The Onion and Google sites
Southern Comfort is back on National TV!
Enjoy the Burn! 12