1.Social Media for Insurance:Time to Get Personal25 October
2012 PAGE1
2. SPEAKERS : LEON & JULIET25 October 2012 PAGE2 3. The
History of Technology &Insurance RetailingThe rise
ofCompetition &the internet Re-intermediation Personalization
& Personification25 October 2012PAGE3 4. Bringing back the
Human Touch - Mascots25 October 2012 PAGE4 5. Traditional
MarketingProgressive Insurance Flo, The Progressive Girl25 October
2012PAGE5 6. Case Study: CompareTheMarket.com2006: Launched2009:
Total Media Strategy Compare the Meerkats Alexandr Orlov Russian
Aristocratic Meerkat frustrated that people keep going to his
website looking for car insurance, not MeerkatsResults (Wikipedia)
16th to 4th most visited insurance website in 2010. Overall sales
>2x YoY25 October 2012PAGE6 7. Case Study:
CompareTheMarket.comVideos TV Advertisements Youtube Channel25
October 2012PAGE7 8. Case Study: CompareTheMarket.com25 October
2012 PAGE8 9. Case Study: CompareTheMarket.com25 October 2012 PAGE9
10. Case Study: CompareTheMarket.com25 October 2012 PAGE10 11. Case
Study: CompareTheMarket.com25 October 2012 PAGE11 12. Case Study:
CompareTheMarket.com Book Launch Highest Pre-Order Sales in 2010
More expensive than Tony Blairs Memoirs Rank #2 in Amazon UK in
first week of sale 13. Case Study: CompareTheMarket.com25 October
2012 PAGE 13 14. Successful Mascots / Personalities25 October 2012
PAGE 14 15. Case Studies fromUSA, UK, Asia25 October 2012PAGE15 16.
Agent ProfilingState Farm Agents 17. Agent Profiling NTUC ULeague
18. Recognition AIA Pledge for L.I.F.E. Campaign 19. Education
Great Eastern 21 Days Mobile App 20. Utility AppsAllstate Insurance
Mobile Apps 21. Product RecommendationAIA Protection Gap Calculator
App25 October 2012 PAGE21 22. Product RecommendationGreat Eastern
Wellness Profiling LITE FB App25 October 2012PAGE22 23. Product
RecommendationING Malaysia Meet Your Future Self FB App25 October
2012 PAGE23 24. Corporate Social ResponsibilityState Farm Insurance
Cause an Effect Campaign 25. Corporate Social ResponsibilityAviva
India The Great Wall Book Donation Drive 26. Corporate Social
ResponsibilityING Malaysia Spread the Smile Movement25 October
2012PAGE26 27. 17% of respondents in Singapore used social media in
theirinsurance search process. However, the industry has failedto
capitalise on use of Social Media. IBM (in a survey conducted in
2010) 28. 5 steps to a holistic Social Media presence for Insurance
Listening. Conversing. Building. Engaging. Measuring.25 October
2012 PAGE28 29. #1: Listening (inside)25 October 2012 PAGE29 30.
#1: Listening(inside) Prepare aDefine a list of Define a process
for FAQs and responsehandling standard protocolcrisisanswers25
October 2012PAGE30 31. #1: Listening (outside)Question on Travel
InsuranceQuestion on Health InsuranceListening to Buzz, Trends and
Sentiments25 October 2012 PAGE31 32. #2: Conversing Focus on how to
be social, not onhow to do social. - Jay Baer 33. #2: Conversing is
NOT a one-way broadcast!NO ADVERTISING! 34. #2: Conversing is about
creative and interactive communications25 October 2012 PAGE34 35.
#2: Conversingis about creative and interactive communications8,564
LIKES & 3,226 SHARES 8,851 LIKES & 48,605 SHARES 36. #3:
Building(content) Engaging video content generates strong brand
equityState Farm has about 22.5 Million video views and 7,000
subscribers 37. #3: Building (content) Blogs provide educational
content and SEO All States Community Blog boasts of about 600 blog
posts 38. #3: Building (content) With good photos, Pinterest can be
a good traffic driverPetplan engages audiences with attractive
photos and copywriting 39. #4: EngagingHolistic SocialMedia
strategyflows down toState Farmsagents25 October 2012 PAGE39 40.
#4: EngagingA pledge campaignby AmericanFamily Insuranceto
emotionallyengage users to amovement or acause. 41. #4:
EngagingBrand exercise from Farmers Insurance to tie their Airship
to the SocialGaming experience in Farmville, exposing to over 60
million users 42. #4: Engaging A different dimension of engagement
#126 seconds (BMOR than a statistic) by State Farm 43. #4:
EngagingA different dimension of engagement #2Education Is
Insurance by Aviva 44. #5: Measuring 45. #5: Measuring1 23 Business
Metrics MeasureObjectives(online/offline) (customer journey) * Be
aware of and consider external factors as well25 October 2012
PAGE45 46. In summaryListen to your Customers &
ProspectsConverse Creatively & InteractivelyBuild Content &
Acquire UsersEngage through Emotional AppealMeasure and Derive
Actionable Insights25 October 2012 PAGE46 47. Questions?25 October
2012 PAGE47 48. Bulk Buying Dealo Buy SoLoMo Thursday Tickets @ 4
for $45.00o Purchase at Reception. Cash Only.o Tickets are
transferable.25 October 2012 PAGE48 49. Arrive Early Next Session
7:00 8:00 PMAfter 8:00 PM25 October 2012 PAGE49 50. DEAL: Dine in @
10% OFFo 10% off non-promo F&B items on your next visito
Provide your name to redeem offero Valid for single use, for one
month(until next SoLoMo Thursday)25 October 2012 PAGE50 51. Next
SoLoMo Thursday(29 November 2012)Topic: Changing Trends: Consumer
Behaviour on MobileSpeaker:Stewart Hunter (VP of Somo Global
Limited)25 October 2012PAGE51 52. Thank You! Questions? Powered
bytechsailor.comtab.com.sg25 October 2012PAGE52
