RCS Solutions Gateway

for:

UGC & Social Media

CRM

Web Tools access

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RCS, what’s that?

Rich Communication Suite is a suite of rich communication services that can be

launched from a capability enhanced phonebook.

The awareness of the supported capabilities together with availability and other

presence information will improve the user experience and will promote the usage

of the rich communication services.

The RCS Initiative has chosen for an approach where no new services are

defined, but through efficient bundling and profiling of existing standardized

services a balanced offering can be made.

RCS Components and Goal

1. Enhanced phonebook. In the enhanced phonebook the contact information

is extended with capability and presence information.

2. Enriched call. The enriched call features allow sharing information during an

ongoing voice call

3. Enhanced messaging. The enhanced messaging offers conversation

experience.

The goal of the RCS service is to provide a common

framework for a service that is interoperable among mobile

operators and devices.

RCS Components

RCS Solution Gateway opens RCS to internet ecosystem & enterprise…

… in the same way that SMS became a huge success from the beginning:

• adoption• usage• revenue

Solaiemes Approach

Architecture

IMS

VS

Presence

IMRCS Solution

Gateway

CRMSocial

Media n

Mobile Ad

Engine

Web tools

texting access

CARRIER

Smoothly merging telco and internet spaces

RCS Solution Gateway

MSRP

RCS Solution Gateway

CRM

Social

Media

Mobile Ad

Engine

CARRIER

IMS/RCS

CORESIP

XDM

dedicated RCS

Clients

RESTful

API’s

Streaming

info

API’s

3rd party

Internet

ecosystem

IMS Core, RCS servers, RCS clients DO NOT need any modification

UGC & Social Media case

Provide a common user experience for multiple Social Media connectors entities enabling a multi-channel (IM, Voice, Video, File Transfer) common way to update/upload media and receive status updates for their social networks (Twitter, Facebook, Tuenti, Keteke, Linkedin, etc).

Fully integrated with the phonebook, each SM becomes a phonebook entry

With the presence is easy “disconnect” from receiving updates

Better approach than external apps to manage multiple social networks interactions (i.e: MotoBlur), or individual social networks apps, not always portable.

The role of RCS UGC/Social Media Gateway

1. Provide a user autoprovisión system to include their favourite Social Media

own accounts to be used two-way (updating/receiving status updates), each

social media site becomes a phonebook entry.

2. Billing module to charge with flexible system (interaction cycle, push,

customers accessed, etc, etc)

3. The RCS uses Social Media sites API’s to interconnect mobile users without

needing external apps. A carriers services become a true common enabler.

4. Co-Advertisment agreement possible when including SM site advertistment

in the status updates served using RCS.

5. Increasing the mobile users of Social Media.

CRM case

Provide a common user experience for multiple CRM entities enabling a multi-channel (IM, Voice, Video, File Transfer)

Fully integrated with the phonebook

In outbound use cases “presence” prevent from intrusiveness

The user learns once how to use and with every CRM (bank, telco, utility) is the same (same as SMS, once learnt you can text, vote, buy ringtones, sms-to-TV, etc)

The role of RCS CRM Gateway

1. Provide APIs to be used for third party CRM entities to communicate with

their customers using RCS features (IM, voice, videoshare, push-to-view,

file transfer, etc).

2. Provide statistics/analytic web based access for each third party CRM to

check their usage per type of interaction

3. Billing module to charge with flexible system (interaction cycle, push,

customers accessed, etc, etc)

4. Provide optional module to Carrier platforms API’s as Location, to add

location to fully customized CRM interaction.

Web tools alternative access case

Provide for most of web tools an alternative access based on natural texting

Allow developers to just mash-up’ing API’s from its own service and the RCS Solution Gateway to increase the potential base of users

Create revenue sharing models to monetize web tools (weather, translators, etc) long tail.

Web tools via RCS. Examples

Google Weather (video)

Google Translate (video)

Google Currency (video)

Advertisement case

RCS can be used for mobile marketing / advertisement.

Segmented by user and also by “format type preferred” using RCS.

Presence is a key feature to avoid intrusiveness,

It could be linked to LBS to offer eating & entertaiment places around a “non typical” location of the user.

Possible youth price plans based on discounts if accepting and interacting with ads.

The role of RCS Advertisement Gateway

1. Provide APIs to be access the adserver from advertiser.

2. Provide filters and rules engine to avoid spam or intrussivenes

3. BI module to trace advertisment interaction to mesure efectiveness.

4. Billing module with different implemented approaches (impacts, impacts-

followed-by-user interaction, campaign tagged fix price).

5. Interface with coupon server to ad campaigns to possible return.

6. Mobile subscriber and Advertiser full statistics module.

www.solaiemes.com

Addtional info:

http://www.youtube.com/solaiemes

http://www.slideshare.com/solaiemes

http://blog.solaiemes.com