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Social Shopping Social Shopping comparion comparion analysis:analysis:
Kaboodle vs Kaboodle vs ThisNextThisNext
Vanina Delobelle, Ph.D.
June 2010
Vanina Delobelle
The homepage
ThisNext: Focused on products.
Kaboodle: More focused on products with a search bar very visible.
Vanina Delobelle
Login
ThisNext: Standard login.
Kaboodle: Integrates an explicit selection of information for then pushing immediately push recommendations.
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Use of Facebook Connect
ThisNext: Limited use of FB. Can post back on FB. The site is looking in the graph what friends are using ThisNext and show only those friends
Kaboodle: does not use FB
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Network and Connections expansion
ThisNext: very hard to add friends after the sign up process
Kaboodle: import friends tool and ‘’add as a friend’’ icon on each profile
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User’s home
ThisNext: Statistics, friends’ feeds.
Kaboodle: Activity feed, messages and navigation to my list, my styleboards, my tags.
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Profile
ThisNext: recommendations, recent activity, friends’ feeds, lists, friends, compliments, tags. Also it is possible to customize the design of the site
Kaboodle: lists, styleboards, brands, props, feeds, shoutbox…
Vanina Delobelle
Navigation
ThisNext: Very simple navigation horizontal and vertical for the sub-categories.
Kaboodle: Horizontal and vertical navigation with more categories. In the navigation, the verticals are called out.
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Search/Browse
ThisNext: Only a search per keyword but a tool to browse by ‘’What’s new…”
Kaboodle: Keyword search returns people, products, lists, styleboards, stores and sales. Left browsing per brand, list and category. Sorting per ‘’Most popoular’’, ‘’Most recent’’…
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Assortment
ThisNext: the smallest assortment
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Recommendations
ThisNext: recommendations based on search history and explicit data
Kaboodle: recommendations based on explicit data
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Other functionalities - ThisNext
Locate on a map what
People near you are shopping
Create shopping widgets
for your blog
Content about what’s new,
What’s popular
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Other functionalities - Kaboodle
Favorite brandsStyleboards
(what is our combination
Of products)
Shoutbox
(thanks, you’re hot,
Cute pic, your rock…
GroupsCreate a blog
and personal content
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Other functionalities – Kaboodle (continued)
Content per vertical
Shopping deals
Compare prices
Pictures (ex: how do you
Wear the product + contests)
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Comparison Analysis SummaryFeatures Kaboodle ThisNext
Facebook Connect/Social Graph
Search/Browse
Assortment
Recommendations
Groups XPurchase functionalities (compare prices, deals, product details, buy on search results page)
Brands
For more conversations…
Twitter.com/vaninadelobelle
www.vaninadelobelle.com