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Online social tools are used by business professionals to connect themselves to colleagues and clients. This presentation will focus on the benefits of e-networking tools and on being hyper-connected, especially for consultants who often work solo. What are the pros and cons of e-networking? For example, how does being hyper-connected online aid in business development? What tools can open the right doors for you? What can you do immediately to put yourself within new online circles of influence?
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Social Networking & The Independent Consultant
Jill Hurst-WahlHurst Associates, Ltd.
January 9, 2009
Copyright © 2009, Hurst Associates, Ltd. All rights reserved.
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This presentation is online at http://tinyurl.com/7dtqhk
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How many potential clients will you touch today?
How many people do you want to touch?
What if you could reach more people? Easily Free or low cost
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Our Reality
Fax faster communication Multiple day instant Two tools multiple tools True mass communication
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What is Hyper-Connected?
Connected in multiple ways, e.g.: Face-to-face Phone Email LinkedIn Instant messenger Twitter
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Pros Cons Faster access Quicker communication Share info on-the-fly Building trust Always networking Stronger connections Bigger knowledge-base Assignments, offers,
etc.! Faster referrals Not working alone Support network
More tools to watch/use Harder to disconnect Info overload Blurring of private &
public May create more weak
connections
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CAUTION!
Web 2.0 tools overlap in functionality. What follows is a sample tools available. You may be a user of content, not a creator.
Improving Communications
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One-on-one One-to-many
Skype Twitter Meebo & Meebo Me
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Being Visible & Findable
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LinkedIn Facebook Plaxo Pulse Naymz Blogs
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1 – 9
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92 - 100
Letting Your Expertise Show
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SlideShare.net Blogs – writing or commenting Podcasts
TalkShoe
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Building Your Network
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LinkedIn, Facebook, etc. Twitter FriendFeed
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Anecdotal Evidence of Success
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How success is defined is in the eye of the beholder
Success may not be earth-shattering, but incremental
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From My Colleagues
Facebook: contact that resulted in a job offer FriendFeed: quotes for org. newsletter Various: locate speakers for conferences Twitter: recommendation for an assignment LinkedIn: contact about possible job Various: locate “lost” colleagues LinkedIn: answer “who is this person?” Various: find new associates Various: provided a life-line
Your Turn: Jump In!
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Do Now…
Create or update your LinkedIn profile Review your contacts, add more strong
connections and delete weak ones. Create a Twitter account
Connect with other Central New Yorkers on twitter, http://tinyurl.com/5ubeet, as well as colleagues
Tweet about work, tips, ideas, etc. Get familiar with SlideShare.net
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Do Later…
Challenge yourself to learn additional tools to connect, share and collaborate If a tool doesn’t seem to have value to you (after
you’ve given it a good whirl), then drop it. New tools and capabilities keep coming, so
you’ll never be done learning
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Jill Hurst-Wahl
Meebo & Skype: jill.hurst.wahl
www.HurstAssociates.com
www.Digitization101.com
www.eNetworking101.com
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