Upload
leonie-watson
View
408
Download
1
Tags:
Embed Size (px)
DESCRIPTION
A look at the accessibility of the three most popular social networking platforms (Facebook, Twitter and YouTube), the tools and applications people use to access them, and ways to make communication through social networking more accessible.
Citation preview
Social Networking Accessibility
Léonie WatsonDirector of Accessibility, Nomensa
@LeonieWatson @we_are_nomensa
Why is social networking popular?
People and social networking
• 62% of adults now use social networking;
• 22% of time online is spent social networking.
Businesses and social networking
• 65% of the world's top companies use social networking;
• Revenue from social networking commerce will hit £5.75 billion (AUS$8.9b) in 2012.
Government and social networking
• More than half of UK MPs and nearly half of Australian MPs use Twitter;
• The Australian and UK governments both have Facebook pages.
Social networking appeal
Who are the social networking players?
The big three
Twitter statistics
• More than 500 million users;• Over 340 million tweets every day.
Facebook statistics
• More than 900 million users;• 20 million apps installed every day.
Youtube statistics
• More than 800 million unique visitors each month;• Over 4 billion videos viewed every day.
How accessible is social networking?
Twitter website
Twitter colour contrast
Twitter spoken language
Twitter: Form labels
Facebook website
Facebook: Text descriptions
Facebook: Keyboard only
Facebook: Heading Structure
Youtube website
Youtube: Transcripts and captions
Youtube: Skip links
Youtube: Keyboard focus
Are there social networking alternatives?
Easy Chirp
Mobile.Twitter
Twiterific
The Qube
Twinbox
<Screenshot of TwInbox/Outlook>
Facely HD
Windows Messenger
Nomensa AMP
How can social networking be more accessible?
Twitter tweets
• Use proper words and phrases;• Avoid excessive acronyms and abbreviations.
Twitter hashtags
#thishastagisnotgood;
#ThisHashtagIsGreat.
Facebook photos
• Add captions to photos;• Describe the content of the image.
Facebook updates
• Use plain and simple language;• Avoid displaying text in images.
YouTube transcripts
• Create a text transcript;• Include dialogue, important sound effects and short visual descriptions.
YouTube captions
• Create a dialogue only transcript;• Use YouTube's Autocaps to create captions.
Brand identity
• Make it easy to identify your brand, and create trust through brand recognition;
• Avoid busy background patterns, and choose colour schemes with good contrast that represent your brand.
Multi channel
• Communicate through different channels, and over different social networks;• Provide information in different formats, and in
different ways.
Thank you!
Any questions?
Léonie Watson - Director of Accessibility, NomensaPhone: +44 (0)117 929 7333
Web: www.nomensa.com
Twitter: @LeonieWatson @we_are_Nomensa
Acknowledgement
Thank you to Denis Boudreau of AccessibilitéWeb for initial thoughts and inspiration
@dboudreauhttp://accessibiliteweb.com