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Social Networking 2.0 – Influences on society and consequences for the business world.
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Social Networking (2.0)Björn Hartmann
ways to communicate and online platforms
influences on society
business world
future
Overview
Ways to communicate
105
50
16
400
275myspace.com
studiVZ
members
‣ social connections are now visible
• everybody can participate (e.g. senior citizens)
• easy and new way to network
Influences on society
• real communication?
• “friend” = friend?
• data privacy
• identity theft
• stalking
Influences on society
Business
• cheap
• fast
• target group
Marketing
• advertising
• acquisition
• customer services
• dialogue
• feedback
• closer contact
• brand awareness
• brand image
Public Relations
• how to measure the effects?
• few experience
• how to manage
Problems
• show your expertise
• personal branding
Customers
@blauesloft
live communication,social media, marketing …
• recruiting process
• part of everyday life
• new media consuming
• “Augmented Reality”
Future
Björn Hartmann
twitter.com/blauesloft