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Presentation provided to United Way Staff Leaders Conference May 14, 2009.
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Social Networking: OMGPresented by Geoff Livingston to United Way of America
May 14, 2009
Online Isn’t Much Different than Offline
Image: Network Solutions Networking Event by Shashi Bellamkonda, http://www.flickr.com/photos/drbeachvacation/2962840225/
Seven Community Principles
1. Give up control of the message2. Honesty, ethics and transparency3. Participation is marketing4. Audiences versus communities5. Strategy: Build value6. Create fantastic content7. Manage your media forms• Full write-up at tinyurl.com/2ax5d3
The Cluetrain Manifesto
• “There’s no market for messages.”
• “The Internet became a place where people could talk to other people without constraint.”
• “[Use] it to connect with each other, not as representatives of corporations or market segments, but simply as who we are.”
What Does That Mean?
Image: talk by pink moose http://www.flickr.com/photos/pinkmoose/93825403/
Commenting/Participating with Top Voices as a United Way Representative
• Listening and then participating
• Factual responses are critical
• A commitment to resolve open issues
• Put faces to United Way. Associate your name with the post comment or response
Really Winning Online: The Generous Web
Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/
Principles of Karmic Marketing
• The give attitude• Highlight others though your own content• Share their content in social networks• Comment on their blogs• Take a genuine interest in their efforts over time• Help them when they need it• Use your resources, network when appropriate• Expect nothing in return
Build Your Own Network
• Identify top influentials• Follow them• Follow who they follow• Engage in conversations
about their interests• Add valuable content,
insights, etc. to discussion• Provide clear ways to
connect • Be responsive and “karmic”
Dale Carnegie: How to Win Friends and Influence People
DC: Become a Friendlier Person
1. Don’t criticize, condemn or complain.
2. Give honest, sincere appreciation.
3. Arouse in the other person an eager want.
4. Become genuinely interested in other people.
5. Smile. Image by Jairo BD http://www.flickr.com/photos/jairo_abud/2549484844/
DC: Become a Friendlier Person
6. Remember that a person’s name is to that person the sweetest and most important sound in any language.
7. Be a good listener. Encourage others to talk about themselves.
8. Talk in terms of the other person’s interests.
9. Make the other person feel important - and do it sincerely.
Important person by razordu30 http://www.flickr.com/photos/rduterte/160634094/
Actions to Become Friendlier
LinkedIn1) Congratulate job changes2) Ask someone a question
related to their experiences3) Answer posted questions 4) Refer people who you
admire5) Write a recommendation
for someone who you enjoyed working with
Facebook1) Comment on friends’ status
updates, ask questions2) Remember your friends
birthdays3) Repost their links, initiatives
if you find it worthwhile4) Say or post something that
makes you happy, and explain why
5) Recommend a friend
Actions to Become Friendlier
Twitter1) Reply to someone’s post2) Retweet someone’s post3) Suggest people follow
someone, and don’t do it as part of “Follow Friday”
4) Write a positive tweet about something good
5) Don’t engage in negative personality tweeting
DC: Win People To Your Way of Thinking
10. The only way to get the best of an argument is to avoid it.
11. Show respect for the other person’s opinion. Never say, “You’re wrong.”
12. If you are wrong, admit it quickly and emphatically.
Pillow Fight by abusx http://www.flickr.com/photos/abusx/2565193077/
DC: Win People To Your Way of Thinking
13. Begin in a friendly way. 14. Get the other person
saying “yes, yes” immediately.
15. Let the other person do a great deal of the talking.
16. Let the other person feel that the idea is his or hers. Yes photo by jurvetson,
http://www.flickr.com/photos/jurvetson/2863110104/
DC: Win People To Your Way of Thinking
17. Try honestly to see things from the other person’s point of view.
18. Be sympathetic with the other person’s ideas and desires.
19. Appeal to the nobler motives.
20. Dramatize your ideas. 21. Throw down a challenge.
Challenge by Pawns http://www.flickr.com/photos/42742849@N00/3121235281/
Actions to Win: LinkedIn & Facebook
1) Create a group to engage thought leaders, interesting parties. Ask their opinions.
2) If logic/position is not factual, ask them how they came to that position.
3) Don’t say they’re wrong, yet state your facts. Ask them what they think.
4) Socratic method is a great way to engage.
5) Admit & amend wrongs6) Challenge people to come
up with answers. 7) Acknowledge and seriously
weigh responses on any of these issues.
8) In areas of conflicting opinion, ask people to find a compromise.
9) Give credit to anyone who contributes to ideas used.
Actions to Win: Twitter
Twitter1) Engage in a dialogue on
meaningful issues.2) Remember, Twitter is
public. Let folks save face. 3) Admit and amend wrongs.4) Don’t flame, rather ask and
state your dialogue.5) Give people an out. It’s 140.6) Look for the positive result.
Cremations by jurek_durczak http://www.flickr.com/photos/jurek_durczak/143969142/
DC: Be a Leader
22. Begin with praise and honest appreciation.
23. Call attention to people’s mistakes indirectly.
24. Talk about your own mistakes before criticizing the other person.
Desert Leader by Hamed Saber http://www.flickr.com/photos/hamed/327939900/
DC: Be a Leader
25. Ask questions instead of giving direct orders.
26. Let the other person save face.
27. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.” Statue Praise by coda http://www.flickr.com/photos/coda/61992528/
DC: Be a Leader
28. Give the other person a fine reputation to live up to.
29. Use encouragement. Make the fault seem easy to correct.
30. Make the other person happy about doing the thing you suggest.
Happy by kkoshy http://www.flickr.com/photos/kkoshy/2460058549/
Actions to Lead: All Social Networks
• Rather than dictate answers, ask questions of the community.
• Give the minority a respectful voice and place within the discussion.
• Self deprecate rather than attack others.
• Thank and encourage other people’s contributions.
• Reward top participants!
• Make as many heroes as you can.
• Suggestions and multiple options work. Directions don’t.
