Social Media Trends + How to Succeed

Presented by Dave Kerpen

CEO Likeable Media

In This Deck:

• What’s Next? Social Media: The Facts• Shifting Trends• Facebook Changes• The Importance of Location

What’s Next? Social Media: The Facts

Average user is connected to 80 community pages, groups and events. (Facebook)

70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or

product reviews. (Technorati)

75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)

Mark Zuckerberg is the top person on Google Plus with 485,286+ people in circles.

(IdentyMe.com)

Shifting Trends

Increasing Numbers

In 2011, 93% of businesses use

Facebook and 84% use Twitter.

Facebook now has over 800 Million monthly

active users

THIS JUST IN:Google+ now has over

40 million users

93% of Facebook users (or approximately 60% of the US online population) engage in

some form of "Like" behavior at least monthly

On a Monthly basis…

52 % click a Facebook "Like" button on another site (e.g. news site, blog,

brand website, etc.)

45%"Like" a company Facebook page

44%"Like" something posted by a company on Facebook

74% "Like" something posted by a friend on Facebook

*Source: Exact Target

Google+: The Facts

Increasing Usage

Shifting Search

This is how we find info…

…here’s how info is finding us.

Facebook Changes

The News Feed

The Ticker

The Timeline

Timeline for Brands?

The Importance of Location

Location, Location, Location

With deals via social networking emerging, there is the opportunity to localize companies and brands.

foursquare: 10 Million Users

foursquare: The Facts

Thank You / Questions?

Dave KerpenCEO

http://Facebook.com/davekerpenhttp://Twitter.com/davekerpen

dave@Likeable.com(212) 660-2458