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Talk at Onrec Chicago 2010 exploring one view of the underlying truths of social media recruitment and the need to focus on enduring relationships
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Madgex Onrec 2010Social Media Dreams and Digitally-enabled FantasiesSimon Conroy - CEO
Madgex’s Mission:To help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and innovative online recruitment
First stage of our mission:To be the most successful global provider of trusted job site and resume software and services
Why?Technology is improving market liquidity and reducing human costs in the matching of best jobs and best candidates.
We believe technology can improve market liquidity
But the web is all about relationship mediation
Unleashing the Killer App – Larry Downes
How do you expect to find your next job?
Job BoardsDirectHeadhunterNetworking
Weddle’s 2009 Source of Employment Survey
79% of employers use social media sites
- IAEWS 2009
Recruiters want a ready pool of well qualified and experienced candidates
so the web is all about relationship mediation
JobBoards
Niche sites
Referral sites
Online recruiters
FacebookLinkedIn
Search engines
Blog
MySpace
YouTube
Agency/ Headhunter
Step 1:improve mutual findability - recruiters & people
Ambient Findability by Peter Morville
Building Findable Websites by Aarron Walter
18%60%
20%
2%
Active vs Passive
ActivePassiveSemi
Strategic Search
20%
60%
20%
Job board listings
Search engines (organic & paid)
Aggregators
Jobs by email
Email marketing campaigns
Twitter job feeds
Contextual job ads
Resume databasesStrategic search
Social recruiting
Building Findable Websites by Aarron Walter
Madgex (StarTribune)
Adicio (Seattle Times)
Careerbuilder (LA Times J obs)
Independent User Experience research
2/2
Usability
Information ArchitectureSEO Marketing
Desktop
Mobile apps
Mobile webWeb
widgets
Jobs by email
Web
Social Networks
APIs
Job seeker engagement
Jobs
Accessibility
Impact of targeted email campaigns
…71% increase in job applications
Marketing
Job advert content optimisationCopywritingSEOInformation
Architecture
Employer website/ facebook page/ linkedin profile
Marketing Copywriting
Marketing Copywriting SEO
Maximizing your reach and application rate
Job ad upsells
produce
measurable
application rate
uplifts –
giving recruiters
a compelling
incentive to
spend more!
Source: Madgex V3 Analytics, January 20101/3
Marketing
Step 2: relationship mediators want to be an enduring mediator of recruiters & people
Aggregation
Objects
Conversation Activity
Social Media
Aggregation
Objects
Conversation Activity
Identity Relationships
Social Media
Individual LinkedIn profile
Professional/ niche user engagement: the attraction of the passive
Community
Recruitment
Content
Stackoverflow is a great model of a professional social media site for the recruitment industry
It’s niche and has chosen the right social objects for its audience. It has a good reputation system and it mediates relationships well.
Do we put professional socialnetworking features into job boards?
Or do we put job board features into professional social networking sites?
Uses of Social Media for Recruiting
Unleashing the Killer App – Larry Downes
For both candidates and companies, social media offers a way to digitize referrals, marketthemselves, conduct research, publicize theirintentions and needs, and connect with those who have similar interests and goals.
Jobvite Social Recruiting Report 2010
The web is all about relationship mediation
Focus on Findability and enduring relationships
Simon ConroyCEOe: [email protected] t: +44 (0) 1273 775 100
www.madgex.com
Startribune.com
After switching to Madgex:
67% uplift in
applications
38% uplift in searches
56% uplift in email alert
creation
