Using Social Media

Chamber/GO Topeka

What is Social Media?

Social Media ToolsSocial Networks

Social Networks allow for networking, sharing information, and meeting new people.

Blogging

Short for “Web log,” blogs allow for an author to make posts and receive feedback via a commenting function.

Microblogging

Short pieces of information are picked up in a real-time feed, allowing it to spread “virally” in a short period of time.

Media sharingSome sites act as hosts for pictures and video, allowing users to share them by posting links and embedding them into Web pages.

Why Use Social Media?

Diminishing role of traditional

media

Increased emphasis on

users

Overall marketing shift toward the

individual

Broader name recognition

Traditional Media Model

Traditional Media(TV stations, Cap Journal, Talk Radio, etc.)

Large Untouched Population

Social Media ModelTraditional

Media

FEEDBACK

Smaller Untouched Population

Social Media GoalsReputation: Promote positive news about Chamber/GO Topeka happenings and counter false/negative information

Relationships: Engage the Topeka community in a positive, friendly way to build strong relationships and help stoke community pride attractive to incoming businessesRetention: Help local businesses interact with the public to foster growth and successRecruitment: Network with developers, consultants, and site selectors to build relationships that could help bring opportunities for new primary jobs to Topeka.Research: Follow trends and conversations happening among active, engaged Topekans.

VISIBILITY MESSAGEBUILDING RELATIONSHIPS

What You’re UsingLinkedIn

Twitter

What You’re Using

Setting Up Your Twitter Account

Setting Up Your Account

Setting Up Your Account

Setting Up Your Account

Setting Up Your Account

Setting Up Your Account

Setting Up Your Account

Using Your AccountTwitter Lingo

USERNAME The unique name you typed in upon registering. This is

your identity on Twitter.

GTCCAndrew

Andrew Davis

Using Your AccountTwitter Lingo

TWEET A 140-character entry by a Twitter user

Using Your AccountTwitter Lingo

TWITTER FEED

A list of a particular user’s tweets, updating

in real time

Twitter Feed

Using Your AccountTwitter Lingo

FOLLOW

Following a user allows their

tweets to show up on your home

page.

Following

Following

Using Your AccountTwitter Lingo

@ REPLY

A way to target a particular tweet as a response to

another user by putting an @ symbol directly before

their username.

@ Reply

Using Your AccountTwitter Lingo

RETWEET Reposting another user’s tweet , usually accompanied by an

“RT” and an @ reply.

Chamber/GO Topeka

Social Media Strategies

What are we doing as individuals?

LinkedIn• Find people you know and engage them on LinkedIn

• Write recommendations for those you know and have worked with

• Build your profile to help you sell yourself, the organization, and Topeka

Connect

What are we doing as individuals?

LinkedIn• Join groups

• Meet people you didn’t know before

• Ask your connections to introduce you to their connections

• Create a group

ConnectBranch

Out

What are we doing as individuals?

LinkedIn• Pay attention to group discussions

• Ask questions

• Read articles and news posts from your connections and group members

Connect

Learn

Branch Out

Teach

What are we doing as individuals?

LinkedIn• Share your knowledge and ideas with connections and group members

• Invite people you know to join LinkedIn

• Correct misleading and false information

• Promote the organization, members and Topeka

Connect

Learn

Branch Out

What are we doing as individuals?

Twitter • Chamber/GO Topeka feeds

• Chamber Members• Area businesses• Active local figures• Applicable

professional organizations

• Professional contacts

Follow

People Search

People Search

People Search

What are we doing as individuals?

Twitter• Chamber/GO Topeka

news• Chamber member info• Local highlights• Helpful Information

Forward

Follow

Retweeting

Retweeting

Retweeting

What are we doing as individuals?

Twitter• Chamber/GO Topeka

news• Chamber member info• Local highlights• Helpful Information

Forward

Follow

Share

Sharing photos via Twitterwww.twitpic.com

Sharing photos via Twitter

Sharing photos via Twitter

Sharing photos via Twitter

Sharing photos via Twitter

Things to Remember

Social media is about relationships

Social media is a tool—a means to an end, not

the end in itself

Social media is always changing

You are representing the Chamber and GO

Topeka

Questions?