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Social Media Marketing tools for practical marketing. This presentation outlines the use of social media marketing, social networking, social bookmarking, blogs, twitter, video sharing and photo sharing for increasing traffic to your web sites and increasing sales and revenues for you business.
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Facebook, Twitter, Blogs & Social Facebook, Twitter, Blogs & Social Media for Your BusinessMedia for Your Business
Web Site Practical Design Basics Web Site Practical Design Basics & Marketing Tips& Marketing Tips
www.NMx2.comwww.NMx2.com
Viral Marketing ToolsViral Marketing Tools
Capture PagesCapture Pages Search Engine Optimization SEOSearch Engine Optimization SEO Pay per click PPCPay per click PPC Banner AdvertisingBanner Advertising Email MarketingEmail Marketing Joint VenturesJoint Ventures Affiliate MarketingAffiliate Marketing Article marketingArticle marketing Traffic exchangesTraffic exchanges Giveaways: ebooks, special reportsGiveaways: ebooks, special reports Offline venuesOffline venues Social Media Social Media Press ReleasesPress Releases BlogsBlogs PodcastPodcast VideoVideo
Viral Marketing ToolsViral Marketing Tools
Social MediaSocial Media
Press ReleasesPress Releases
BlogsBlogs
PodcastPodcast
VideoVideo
Offline venuesOffline venues
Banner AdvertisingBanner Advertising
Joint VenturesJoint Ventures
Article marketingArticle marketing
Affiliate MarketingAffiliate Marketing
Email MarketingEmail Marketing
PPCPPC
SEOSEO
Capture PagesCapture Pages
Web Site Traffic
Using Capture PagesUsing Capture Pages
Splash Page, Leads Page, Capture Splash Page, Leads Page, Capture PagePage
Sole purpose is to capture the Sole purpose is to capture the persons name, email and other data.persons name, email and other data.
Leads to Home pageLeads to Home page Entice with Special Report, Free Entice with Special Report, Free
StuffStuff Lifetime Value of a CustomerLifetime Value of a Customer Craigslist (Free)Craigslist (Free) PPC (Cost Premium)PPC (Cost Premium)
Search Engine Search Engine OptimizationOptimization Page DesignPage Design
View the SourceView the Source TitleTitle Meta (Keywords, Description)Meta (Keywords, Description) H1, H2H1, H2 Text Content vs. Flash or ImagesText Content vs. Flash or Images
Links In (Personal, Others)Links In (Personal, Others) Social Media, BookmarkingSocial Media, Bookmarking Online Press ReleasesOnline Press Releases More…More…
Pay Per Click PPCPay Per Click PPC
Google AdwordsGoogle Adwords Niche, Region, BudgetNiche, Region, Budget Free Credits on 1and1Free Credits on 1and1 Complements Internet Complements Internet
Marketing PlanMarketing Planwww.adwords.com
Yahoo, MSNYahoo, MSN
Banner AdvertisingBanner Advertising
Negotiate any links that you can Negotiate any links that you can with non-competing web sites.with non-competing web sites.
Banner ads on PPC enginesBanner ads on PPC engines Not as common as it used to beNot as common as it used to be
Email MarketingEmail Marketing
Constant ContactConstant Contact Capture NamesCapture Names
““Sign up for My Newsletter”Sign up for My Newsletter” IncentivesIncentives
CommunicateCommunicate Stay in TouchStay in Touch
Joint VenturesJoint Ventures
Mostly for Information Mostly for Information Product SalesProduct Sales
Other webmasters market Other webmasters market your product or sevice on your product or sevice on their sitestheir sites
Not as common as beforeNot as common as before
Affiliate MarketingAffiliate Marketing
Clickbank.comClickbank.com Linkshare.comLinkshare.com
Example of account and linksExample of account and links cj.comcj.com ““Become and Affiliate” LinksBecome and Affiliate” Links Shopping PortalsShopping Portals Affiliate RegulationsAffiliate Regulations
Article marketingArticle marketing
How to use articles to drive How to use articles to drive traffictraffic
Content for your blogs, web Content for your blogs, web sitesite
www.ezinearticles.comwww.ezinearticles.com www.yellowbrix.com You become an “Expert”You become an “Expert” Using on your web site or Using on your web site or
ezineezine
GiveawaysGiveaways
eBookseBooks Special ReportsSpecial Reports Buying a CustomerBuying a Customer Columbia HouseColumbia House
12 CDs for $1.0012 CDs for $1.00 Lifetime Value of a CustomerLifetime Value of a Customer
Offline Traffic DriversOffline Traffic Drivers
Business Cards, Print Business Cards, Print Advertising, Letterheads, Advertising, Letterheads, Flyers, etcFlyers, etc
Your URL Goes Your URL Goes EVERYWHERE!EVERYWHERE!
Online Does Not Replace Online Does Not Replace OfflineOffline
Direct Mail Still WorksDirect Mail Still Works
Social MediaSocial Media Social NetworkingSocial Networking
FacebookFacebook MySpaceMySpace Meetup.comMeetup.com LinkedInLinkedIn
Social BookmarkingSocial Bookmarking TwitterTwitter DeliciousDelicious TechnoratiTechnorati
BlogsBlogs ClassifiedsClassifieds
Craigslist, Backpage.comCraigslist, Backpage.com Video SharingVideo Sharing Photo SharingPhoto Sharing Local DirectoriesLocal Directories Others…Others… Social MarkerSocial Marker 20 Most Popular Social Networking Websites20 Most Popular Social Networking Websites 20 Largest Social Bookmarking Sites 20 Largest Social Bookmarking Sites
Press ReleasesPress Releases
Online Online www.prlog.comwww.prlog.com www.24-7pressrelease.comwww.24-7pressrelease.com othersothers
OfflineOffline Press Release TemplatesPress Release Templates CalendarsCalendars
eMail vs. FaxingeMail vs. Faxing Follow up for SuccessFollow up for Success Everything is NewsEverything is News
TwitterTwitter Twitter is a MicroblogTwitter is a Microblog Explosive GrowthExplosive Growth Create RelationshipsCreate Relationships No Selling Allowed No Selling Allowed Getting FollowedGetting Followed Search.twitter.comSearch.twitter.com Tweetbeep.comTweetbeep.com Twitter ResourcesTwitter Resources Creating a Twitter AccountCreating a Twitter Account
FacebookFacebook General GrowthGeneral Growth More than 200 million active users More than 200 million active users More than 100 million users log on to Facebook at least once each day More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older The fastest growing demographic is those 35 years old and older
User Engagement User Engagement Average user has 120 friends on the site Average user has 120 friends on the site More than 3.5 billion minutes are spent on Facebook each day More than 3.5 billion minutes are spent on Facebook each day
(worldwide) (worldwide) More than 20 million users update their statuses at least once each day More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day More than 4 million users become fans of Pages each day
ApplicationsApplications More than 850 million photos uploaded to the site each month More than 850 million photos uploaded to the site each month More than 8 million videos uploaded each month More than 8 million videos uploaded each month More than 1 billion pieces of content (web links, news stories, blog posts, More than 1 billion pieces of content (web links, news stories, blog posts,
notes, photos, etc.) shared each week notes, photos, etc.) shared each week More than 2.5 million events created each month More than 2.5 million events created each month More than 25 million active user groups exist on the site More than 25 million active user groups exist on the site
*Source: Facebook Press Room 2009*Source: Facebook Press Room 2009
FacebookFacebook 200 Million Active Users200 Million Active Users Building RelationshipsBuilding Relationships No Selling AllowedNo Selling Allowed Build a FollowingBuild a Following Be Selective of Friends RequestsBe Selective of Friends Requests Use Video & PicturesUse Video & Pictures Keep it ProfessionalKeep it Professional Monitor Friends & PostingsMonitor Friends & Postings Cross UtilizationCross Utilization Create and Announce EventsCreate and Announce Events Open a Facebook PageOpen a Facebook Page
MySpaceMySpace
253,000,000 Registered Users253,000,000 Registered Users Not for Teenagers AnymoreNot for Teenagers Anymore Traffic Helps Build RankingsTraffic Helps Build Rankings Friends RequestsFriends Requests For Profile Design – Get a TeenFor Profile Design – Get a Teen URL in ProfileURL in Profile Having a MySpace Page a MustHaving a MySpace Page a Must
BlogsBlogs What is a Blog? The mystery of blogsWhat is a Blog? The mystery of blogs
A web diaryA web diary Using a blog to drive traffic to your web siteUsing a blog to drive traffic to your web site
Shows you as an expertShows you as an expert TargetedTargeted Post Weekly or DailyPost Weekly or Daily Create or Participate in a Blog NetworksCreate or Participate in a Blog Networks
http://dccblogs.blogspot.comhttp://dccblogs.blogspot.com Blog Should Include Video and/or PicturesBlog Should Include Video and/or Pictures Professionals – Use Personal and Business BlogsProfessionals – Use Personal and Business Blogs
www.blogger.comwww.blogger.com www.wordpress.comwww.wordpress.com How to Create a Blog in 5 Minutes using BloggerHow to Create a Blog in 5 Minutes using Blogger Pinging Your Blog / ping.fm / pingoat.comPinging Your Blog / ping.fm / pingoat.com Twitter and Bookmark Your BlogTwitter and Bookmark Your Blog
PodcastPodcast
What is a Podcast?What is a Podcast? Tools for PodcastingTools for Podcasting
AudacityAudacity Hipcast.comHipcast.com ComputerComputer MicrophoneMicrophone iTunes AccountiTunes Account
VideoVideo
The Future of the Web is VideoThe Future of the Web is Video Creating Video from PhotographsCreating Video from Photographs The toolsThe tools
YouTube.com AccountYouTube.com Account Windows MovieMaker (Free)Windows MovieMaker (Free)
What to do with Your VideoWhat to do with Your Video Embedding, Facebook, MySpace, Embedding, Facebook, MySpace,
Blogs, etc.Blogs, etc. Social BookmarkingSocial Bookmarking Send out a Press ReleaseSend out a Press Release
Putting It All TogetherPutting It All Together Web PageWeb Page BlogBlog Press ReleasePress Release Social MarketingSocial Marketing Social BookmarkingSocial Bookmarking Using VideoUsing Video Using PhotosharingUsing Photosharing http:// Everywherehttp:// Everywhere Ping EverythingPing Everything Posting FrequentlyPosting Frequently Social Media Mind-MapSocial Media Mind-Map Decide on Your SM StrategyDecide on Your SM Strategy Start Now!Start Now!
Follow the Doral Chamber of CommerceFollow the Doral Chamber of Commerceand New Media, New Marketing, Inc.and New Media, New Marketing, Inc.
Twitter: Twitter: http://www.twitter.com/doralchamberhttp://www.twitter.com/doralchamber http://www.twitter.com/nmx2 http://www.twitter.com/nmx2
Facebook:Facebook: http://www.facebook.com/doralchamber http://www.facebook.com/doralchamber http://www.facebook.com/socialmediauniversity http://www.facebook.com/socialmediauniversity
Blog NetworkBlog Network
http://dccblogs.blogspot.comhttp://dccblogs.blogspot.com http://newmedianewmarketing.blogspot.comhttp://newmedianewmarketing.blogspot.com
http://www.doralchamberofcommerce.org/http://www.doralchamberofcommerce.org/resources resources