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Social Media @ Lutheran General Hospital Older
Adult Services
LFGSM 5822Tina DyerJames Ng
Business Selection
• Lutheran General Older Adult Services• Non-profit subsidiary organization of
Advocate Lutheran General Hospital• Established 1980
Lutheran General Older Adult Services
(OAS)• Mission: To enrich the quality of life of
the older person through a full range of services that appropriately responds to the person as he/she experiences needs and desires along the aging continuum.
Lutheran General Older Adult Services (OAS)• OAS goals:
• Promote the individual’s maximum level of independence
• Maintain the individual’s present level of functioning as long as possible
• Foster socialization and peer interaction• Provide support, respite, and education
for families and caregivers
OAS Services
• Information and referral service
• Adult day service
• Emergency response service
• Counseling
• Home delivered meals
• Memory workshops
• Support groups
OAS Demographics
• 16 Total Staff Members• Director, Manager, Nurses, Recreational
Therapists, Social Workers, Activity Counselors, Certified Nursing Assistants
• Low technology use• Gwynne (Director) has a personal
Facebook page that was last updated Aug 2011 with only a single posting
Gwynne’s Thoughts
Will soon upgrade from a flip phone to one of those “phones that talk to
you”.Upping her technology credibility so she can get ready for
Social Media and look cool to her kids.
Business Challenges
• Low awareness of OAS
• Small marketing budget• Primarily word of mouth
• Limited communication vehicles• Flyers/Posters• Emails
Social Media Capabilities• No social media presence at OAS
• Parent organization – Advocate Health Care has:• Facebook• Twitter• YouTube• Dedicated SM staff
• Focused on Advocate branding
Social Media Usage
• Marketing• Gain new referrals
• Engagement• Current & New Customers
• Communication• Connect to caregivers/family members of OAS
Social Media
Recommendation
for OAS• Leverage the corporate approved tools
• Facebook, Twitter, YouTube• Add a blog – Blogger
• Most popular
• Ease of use
• Low cost
Timeline1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Post frequently on Facebook , respond to posts as soon as possibleTweet on Twitter dailyBlog a minimum 4 times/month
Measure which SM Tool is most effective for this audience.
Introduce YouTube VideosBuild library of videos to create an OAS channel
Measurements
• Facebook• Number of Likes
• Twitter• Number of Followers
• Blogger• Page views
Facebook Launch
Twitter Site
Blogger
Lessons Learned
• Research (user)name that represents the business in the best possible way and not be misinterpreted• Older Adult Services
• Lutheran General Hospital
Older Adult Services
Teaching Social Media• Worked at the pace of the new learner
• Introduced SM tools based on ease of use and importance
• Encourage and Support
Conclusion
• OAS is now active and immersed in Social Media
• Usage is growing at incremental pace
• OAS is pleased with current results and looks forward to growing their Social Media presence
Join In
Anyone Can Do It