Social media

cloud tools !

Spea

ker

• SharePoint solution architect – HOWEST• Technology advisor / consultant

Spea

ker

Soci

al m

edia

Wha

t is

soci

al m

edia

?It is a tool just like television, radio, smoke signals, post-it notes, flyers, cave drawings, tattoos, letters, mobile phone, … A form of media that humans create to communicate. Each in unique. None replaces another, or causes any other form of media to become obsolete.

Wha

t is

soci

al m

edia

? The goal is not to control the

conversation,the goal is to

enable, inspire & influence.

Soci

al m

edia

in B

elgi

um? • Internet: 77% (EU avg 58%)

• 57% with Facebook account• 8% with Twitter account• Netlog: 3.000.000 BE users• Politicians• Journalists• Decisions makers• Bloggers

Source: http://www.antleredowl.be/category/blog/bachelorproef/

Soci

al m

edia

in B

elgi

um?

Soci

al m

edia

in y

our c

ompa

ny?

• What are the customers/employees ready for?People

• What are your goals?Objectives

• How do you want the relationships with the customers/employees to change?

Strategy

• Build or buy?Technology

Soci

al m

edia

exa

mpl

es?

Feed

back

Moti

vatio

n

Moti

vatio

n

Info

rmati

on

Net

wor

king

Even

ts

Jobs

Clou

d to

ols?

Mos

t im

port

ant t

ools

*

* For the moment

Twitt

er• What is happening now?• Followers• @mention• Retweet• #Hashtag I’m eating a

#chocolate

Face

book

• Friends• Likes• Fan pages• Groups

I like chocolate

Four

squa

re• Check in• Tips• Mayor

This is where I eat chocolate

Inta

gram

• $1.000.000.000 Facebook• Mobile

Here is a vintage photo of my

chocolate

YouT

ube

• Every minute >60 hours of video• 4.000.000.000 view, daily• …

Here I am, eating chocolate

Link

edIn

• Connections• Recommendations• Groups

My skills include eating chocolate

Pint

eres

t• ‘pin’ the internet

Here’s a chocolate pie

recipe

Spoti

fy• Online radio• Free *

Now listening to chocolate

G+

• Social network• Circles

I’m a google employee who eats chocolate

How

to m

anag

e al

l thi

s?

Your

web

site

is y

our h

ome

Sept

embe

r sch

ool

liftin

g th

e cl

oud

http://www.howest.be/septemberschool