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This presentation was given by Kerry Rego at Heart of Rotary, District 5130 Assembly on 4/2/11. An advanced session on social media for Rotarians, a look at the tools they/we can use to further our international goals.
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Social Media for Rotary Clubs:10 Great Ways to Support
Rotary’s Mission
Kerry RegoRotary Club of Santa Rosa West
April 2, 2011
Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Social Media, A Definition:
Wikipedia
•Facebook 600m+ •Twitter 175m users, •YouTube 2b+ views/day•LinkedIn 100m users
•RI 113,777 FB fans
(also Twitter, LinkedIn, YouTube, Flickr)
What’s the Big Deal?
Where Do You Start?
• Goal• Tools• Routine• Measure• Adjust• Persist
1. YouTube
RI’s 10 Most Recent Videos = 101,026 views, 113 total
How Can You Use This?
• Get a free Google/YouTube account. Setup your club channel.• Shoot video of dictionary
giveaway, crab feast, work day, guests. Content is everywhere!• Introduce your club to new
members.
Why?
• Seeing is believing & understanding• YouTube IS T.V.• The undeniable power of video
2. Flickr
How Can You Use This?
• Create a free Flickr account. • Upload themed albums based on
events, international, service, etc. • Use shots that evoke feelings. • Cross post completed albums to
social media channels.
Why?
•When people always ask, “What is Rotary?” SHOW THEM•Pictures Are Worth 1000 Words•Multimedia Brochure•Shareable•Pictures Have Great SEO
3. Location Based Service
How Can You Use This?
• Check in at your club’s location. • Check in at your service locations and
encourage other members to do so.• Check in when you go international!
Why?
•WHERE IS ROTARY? EVERYWHERE!•Location services is all the rage•The game metric is psychological•Reinforces our presence globally
4. Twitter
How Can You Use This?
• Research keywords/conversations. • Learn how other clubs are doing it. • Find & build relationships with clubs.• Talk about your events & programs.
Why?
•Rotary branding impressions.•You will learn a lot about international Rotary. The world will learn about your club.•You can easily reach outside your normal range.•Want new members?
5. QR Codes
rotary7330.org/index.php?option=com_docman&task=doc...85
How Can You Use This?• Welcome Video. • Create your own treasure hunt. • Relay contact information. • Board introductions.• Instructions for new members.• Put on any and all print collateral.• Print on t-shirt and give away.
Why?
•They are free.•They are easy to make.
http://qrcode.kaywa.com www.qrstuff.com•Ever have a decoder ring? Did you feel
cool? THAT’S why.•They are really just entering the
mainstream.
6. Facebook
How Can You Use This?
• Use it as a mini website. • Post status updates, events, donation
requests, scholarships awarded. • Cross post your multimedia. • Create a map of where your members have
performed service.• Recruit new members.• Promote speakers (added benefit for them)
Why?
•600M people users, 1 out of every 13 people.•Keywords are fully optimized by search
engines.• It’s a FREE website!• If you DON’T have a Facebook page, you are
seen as missing out to the <35 demo.• It’s the most widely used search engine.
7. Email Marketing
How Can You Use This?• Target your messages to guests, new
members, current members, the press/public, etc.
• Have links for different areas of service for members to learn more as they choose.
• Multimedia power hits.
Why?
•93% of US internet users receive email m.• You can reach more people.•Customizable.• You get analytics for opens, unsubscribes,
clicks and more.• Saves paper & cuts costs.
8. Blog
How Can You Use This?• Ask individual members to write about
why they joined, what they love, their experiences. • Address different concerns, questions. • Tell the history of your club.• Let people in on the individual culture
of your club.
Why?
•How else are you going to tell the story of your club?•Newer members can look back.•Helps prospective members make a decision about joining.•Offers greater exposure for your club.
9. Google Alerts
How Can You Use This?
• Set alerts based on club name, website, URL, RI, countries, causes, etc.
• Pay attention to other clubs. • Follow the rockstars. • Monitor conversations about Rotary.• Use event based alerts.
Why?
•People have always talked about us, now you can hear it.•Provides opportunity for creating relationships with other clubs.•Easily manageable.•Why not?
10. Point of Contact
How Can Maximize This?
• Ask how they found you. • Let them know what media channels
you are on. • Put your channels on all collateral. • Use tent cards, posters, anything to
promote yourself.
What tools do you need to
change the world?
Rotarians
