Upload
salesforce-marketing-cloud
View
115
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Conversations about Valentine's Day flooded
social media channels like a rush of butterflies
after a long-awaited first kiss. From February 1st
to February 12th, there were 8,293,748 mentions of
the special day dedicated to commemorating our
lovers. Or singlehood. Or friendship. Using social
media monitoring, we uncovered the major topics,
trends and mixed feelings sparked by the holiday.
Social Media Conversations on Cupid:A Valentine’s Day Infographic
www.radian6.comCopyright © 2012 Radian6 Technologies
What's the Plan, Stan?
Staying in
38.5% Going to
the movies
25.8%
Going out to eat
17.0%Working
16.2%Going on
a trip
2.1%Going to a concert
0.3%Going to
the theatre
0.2%
27,453 conversations discussing plans for Valentine's Day
Fifty Ways to Name Your Lover
From “Baby” to ”Big Daddy Yum Yum,” people find every which way to express how fond they are of their loved one. Here are the most commonly used terms of endearment when expressing ”my <significant other>.”
MY
BABY MY BOOMY
MANMY
BABE MY
SWEET
HEARTMY
LOVE
BUG
MY LOVE MY
GIRLMY HONEY
MY
BABYMY
DARLING
20,020 Mentions 1.073 Mentions
Is Valentine's Day for him or for her?*
21,489Folks say they
hateValentines
Day
5,468Folks say they
loveValentines
Day
Is it Love or Hate?
Gimme, Gimme!
Cards
264,350
Chocolate 254,195
Flowers
126,563
Jewelry 112,837
Roses
105,115
Candy
85,340
Teddy Bear
45,574
Lingerie 18,746
Perfume
12,005
Popular Dating Sites
eHarmony 564 mentions
Match.com 408 mentions
Plenty of Fish 161 mentions
Christian Mingle 127 mentions
Zoosk 109 mentions
OkCupid 99 mentions
Lavalife 53 mentions
JDate 26 mentions
Nickelodeon teen star @arianagrande got 7,091 mentions around the Twitter Valentine Party on Feb 8, co-hosted by @Snoopy.
#snoopyvalentine
@greysabc received
1,749 retweetsaround their
Valentine's Day episode
Pop Culture
@funnyortruth: If you wait until Valentine’s Day to treat your girl like a queen, you fail 364 days of the year. (Another popular one from @funnyortruth: “Whale you be my Valentine?” “Dolphinately!”
@ohteenquotes: People call it Valentines Day. I call it what? Tuesday.
@AvrilLavigne: I’m in Beijing and will be sharing my Valentines Day with my loving fans!!!! My concert is on Feb 14th at the MasterCard Centre!! xoxo
@iSpeakComedy: VALENTINE’S DAY IS CANCELLED! Proof: 14-02-12=0
@ddlovato: Valentines day is only 4 days away?!! Wow..... Well, who wants to be my valentine??!
Popular Proclamations of Love: 5 of the Most Retweeted Tweets(50+ retweets, 50+ favorites)
8,293,748conversations
Valentine’s
Dayabout
Most Romantic Cities** Which cities in North America tweet the most about Valentine's Day?
#4360
mentions
toronto
#11,030
mentions
NYC
#2 657 mentions
Los Angeles#3393
mentionschicago
#8 213 mentionsWashington DC
#7234
mentions
Houston
#9 195 mentions
las vegas
#10#5343
mentions
atlanta
Philadelphia
#6 san francisco248 mentions
*Based on those profiles that have self-identified as being Male or Female **Based on those profiles that have self-identified their City.
172 mentions
PositiveConversations
Are men or women more expressive?
71%29%
Males are most
likely to express
negative sentiment
during the holiday.
74%
26%
NegativeConversations
70%
30%
Valentine's Day gifts people are talking about.