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Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.uk
Social Media At WorkAgile Web Promotion & Loyal Customers
Sean BothaSPLASH
A BIT ABOUT MESean BothaWORK• Freelance Web Dev / SEO / Online
Marketing• Splash Rafting: Online Marketing
Manager• University of the Highlands & Islands:
New Media Officer• Eden Court: Systems & Database Officer• DF Concerts: New Media Manager• XFM Scotland: Interactive Editor
PERSONAL• Scotch-African• Keen mountain biker & runner• Tweed fan
SPLASH Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.uk
RAFTING.CO.UK MOROCCOADVENTURETOURS.COM
SPAINADVENTURETOURS.COMCANYONING.CO.UK PERTHSHIREPAINTBALL.CO.UK
STAGDOWEEKEND.CO.UK
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
SPLASH PORTFOLIOAdventure travel & activity company in Scotland, Morocco and Spain
SPLASH PORTFOLIOAdventure travel & activity company in Scotland, Morocco and Spain
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
• Bookings through TourCMS• Facebook, Twitter & Social
Search• Local: TripAdvisor & Google
Places• Google Analytics• Organic SEO using Google
Insights & Webmaster Tools• SmugMug/Zenfolio: Photos• Mailchimp
FACEBOOK PAGES
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
Free & hugely effective at reaching your target audience
Often a more popular destination for customers than official websiteUse Facebook as Page feature
Choose your username carefully
IFRAME S & F-Commerce
Its now easier than ever to quickly establish a presence & reach your customers on the #1 social network.
Check In with Facebook Places
FACEBOOK PAGES
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
Welcome
Engaging content to
convince 1st time visitors to
LIKE!
FACEBOOK PAGES
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
Profile Picture
Tall profile image with square logo included
Maximum exposure & iconic thumbnailUpdate regularly with news, photos,
promos
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
Easy way to connect with customers (current & new)Effective scheduling = frequent, relevant contentUse desktop apps: Hootsuite/TweetDeck/BrizzlyHarness the power of Twitter SearchEnhance stream with media: photos & video
Raise your SERP organically & for free!
Observe & respect Twitter rules!
9
10
MAILCHIMP
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
Cheap & very effective email marketing platformPowerful integrations: Analytics, Social, Video Easy to use with lots of help & supportCustomisable: set up email templates & share ownershipSegment & interact with your customers – free bespoke market research!
MAILCHIMP
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
REMEMBER
Adventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
Always keep in mind the customer perspective• Go through sales transaction• Sign up to newsletter/blog/Twitter/Facebook• Recruit friends/family as mystery shoppers• Search for relevant terms using GooglePinpoint areas where your CRM process needs workInvest in systems & processes to enhance customer experienceRespond to ALL feedback from customersKeep your messages relevant, accessible & fun!
THANKS
FOR LISTENINGget in touch
[email protected] twitter.com/seanbotha
facebook.com/seanbothaAdventure Travel in Scotland/Morocco/[email protected] | (01887) 829706 | rafting.co.ukSPLASH
