Social Media and the Church — Presbytery of New Covenant

The Definitive-ish Workshop on Social Media and the Church

See table cards for wifi 411

Bruce Reyes-Chow@breyeschow

Presbytery of New Covenant

VIDEOSocial Media Revolution 2015 #https://youtu.be/jottDMuLesU

www.slideshare.net/breyeschow

9:00 Session 1: IntroductionsHow did we get here?Discussion

10:15 a.m. Break

10:30 a.m. Session 2Where are we?Discussion

12:00 p.m. Lunch and Outside

01:00 p.m. Session 3What draws me?Discussion

02:00 p.m. Break

02:15 p.m. Session 4What now?Discussion

03:00 p.m. We gone.

TODAYWhat we are doing



10:15 a.m. Break




02:00 p.m. Break


03:00 p.m. We gone.

BruceReyes-ChowImmigrant Roots

Pastor’s Kid

Eighties Kid

Tech Transition

BruceReyes-ChowSan Francisco

Dog Walker

Soccer Dad

A’s Fanatic

Coffee Drinker

BruceReyes-Chow

Deeply PCUSA

Ministry Experience

Active User

chaplaincy, parish, academia, youth, education, music, not sure, other?

smart phone, phone-phone, tablet, phablet, iphone, android, chromebook

text, facebook, twitter, instagram, pinterest, snapchat, dropbox, doodle, calendly, yikak

WHO ARE YOU?Hello my name is...


We all have assumptions about everything. Here are three of mine when it comes to technology and the church.

First thingsbrc assumptions


201o, 92yo Gladys Gladys “Glady” Burrill finished the Honolulu

Marathon.

You are not too old.

God is not done with you, just ask Sarah.

Genesis 18

FIRST THINGSbrc assumptions


“Dad is wearing a shirt with a symbol of unknown origin,” @undainty, 2012.

You will miss stuff. And thanks okay.



No matter how hard you try, you will not

break the internet.

FIRST THINGSbrc assumptions


only a medium of communication

gives generational insights, but not absolute

including more voices is hard

demands a high sense of self-worth

will not save the church



questions, comments, musings...

Many cultural shifts have changed reality,

but a few have been part of the Social

Media upsurge.

Culture ShiftsHow we got here.


FROM BOUNDED TO CENTEREDFrom rigidly defined relationships and community to fluid and broad connections.



FROM MONOLITHICTO NICHE

From one assumed and obvious choice to

many legitimate and disparate options.



FROM BRITANNICATO WIKIPEDIAFrom single source authority and static information to open source discernment and evolving knowledge.



FROM PERMANENCE TO TRANSIENCE

From a life long commitment to place to an expected life of constant movement.



FROM OPTIONAL TO INTEGRATEDTechnology and Social Media more woven into life like never before — “digital natives”



FROM CREDENTIALED TO CONNECTED

Relationships are built upon and authority

are established by interaction that is

consistent, genuine, and mutual.




idol, savior or easy fix

distraction

careless expression

overestimated ROI

echo chamber

trust-breaker and over-sharer

over-and-above F2F

bullying and abuse

PITFALLSa few cautions


the community is built up

the community models different way living

the community sees beyond itself

POSSIBILITIESa few upsides


creativity and creation are liberated

accountability is present

care and renewal are experienced

collaboration is facilitated and stuff gets done

POSSIBILITIESa few upsides


be cautious: wise, but not fearful

be adventurous: find what feeds you

be contextual: go where people are

be curious: tinker with the betas

POSTURESgeneral helps


be npr: share about others so you can share about yourself

be bold: leverage the space to speak truth

be humble: don’t have delusions of grandeur

be genuine: be as you would be IRL

POSTURESgeneral helps


What assumptions, positive or negative,

do you carry?

What other shifts in your context of

culture, church, and community have you

noticed?

TABLE TALKINGWhat do you think?




10:15 a.m. Break




02:00 p.m. Break


03:00 p.m. We gone.

VIDEOFacebook in Real Life: Your Annoying Status

https://youtu.be/rCh5lXCEdVY

smart phones, tablets, phablets

social media and social networking

web 1.0 v. web 2.0

open source software

cloud technology

analytics, algorithms, clicks, views

ALL THE WORDSuse words good


blogs and vLogs

aggregators and readers

SEO = Search Engine Optimization

RSS feeds = Really Simple Syndication

QRCode = Quick Read Code

ALL THE WORDSuse words good


TAGGING@username links to a

person or account

connects to content, photo, or update

@: instagram, twitter

@/+: google+

only name on FB

tag to attribute, use comments to notify

ALL THE WORDStagging


HASHTAGSAlphanumerics after the “#” becomes a link that can connect public profiles.

events: #debate2016

interests: #ffl

movements: #blm

locations: #houston

commentary: #dadwin

ALL THE WORDShashtags


CONNECTIONinteract and engage

COMMUNICATIONinterpret, deliver

CONTEMPLATIONspiritual disciplines

CURATIONfind, filter, share

CREATIVITYartistry, inspiration

COORDINATIONbetter, faster, funner

SIX FILTERSall the apps


facebook

twitter

instagram

pinterest

youtube

google+

linkedin

BIG OLD DOGSall the apps


NETWORKSFacebook, Twitter, Snapchat, LinkedIn, Google+, YikYak

BLOGGINGWordpress, Tumblr, Blogger, Drupal, Joomla, Wix

TRY THIS ONENextdoor

CONNECTIONinteract, engage


NEWSLETTERSConstant Contact, MailChimp, MadMimi

CONFERENCINGSkype, Hangouts Zoom, GotoMeeting

MESSAGINGSnapchat, Messenger, WhatsApp, GroupMe

TRY THESEgslides, periscope



NETWORKSfacebook, twitter, instapray

DEVOTIONALSD365, second life

MUSIC AND MORElast.fm, rdio, spotify, pandora, iheartradio, audible, goodreads

TRY THIS ONECeaseless



NETWORKSpinterest, twitter, fb

SCHEDULINGhootsuite, crowdfire, tweetjukebox, buffer

COLLECTIONSStorify, ScoopIt, ListLy

REVIEWS Yelp, Google, Facebook

TRY THIS ONEPocket



IMAGESsnapchat, instagram

VIDEO youtube, vimeo, vineperiscope, ustream, facebook live

PHOTOGRAPHYflickr, smugmug, vsco, pixlr

TRY THIS ONEcanva



CATCH-ALLgkeep, evernote

EMAILboomerang, unrollme

SURVEYSsurveymonkey, typeform, gforms

MONEYpaypal, square, cash, venmo, stripe

COORDINATION Ibetter, faster, funner


SCHEDULINGsignup, signupgenius, calendly, mealtrain, punchbowl, gcal

ANALYTICSgoogle, Sumall, FB, Twitter, Buffer

TRY THESEdo, slack, wunderlist, bit.ly, keepvid,

COORDINATION IIbetter, faster, funner


CONNECTIONinteract and engage





COORDINATIONbetter, faster, funner

SIX FILTERSall the apps


What technologies, apps, platforms do

you really like?

Which ones do you just not get?

Which ones do want to know more about?




lunchtime


10:15 a.m. Break




02:00 p.m. Break


03:00 p.m. We gone.

Here are 10+1 technologies that you should go ahead and try out.

STARTING 10+1Try these first


apple v. andoid

gMail

gCal

gKeep

gDocs

gDrive

gSlides

gHangout

gPhoto

STARTING +1the googles


UPDATES: personality and diverse content

LISTS: “like” “love” “sad” = I saw this.

GROUPS: private-ish group for discussions and planning

EVENTS: generate interest, not tracking

BEST PRACTICES?

STARTING 10facebook


Organize and track using lists and notifications

Follow local orgs, businesses, and gov’t services for local news

Use hashtags to find content for curation and to connect with the outside world

BEST PRACTICES?

STARTING 10twitter


unstylized view of the someone's world

balances fb demo

pop culture

start streaks

bitmoji

BEST PRACTICES?

STARTING 10Snapchat


Efficient use of online time and focus

Equalizes night owls and early birds

Effective and targeted posting patterns

Scheduled or buffered

BEST PRACTICES?

STARTING 10Buffer


Collect images and liturgy for a season: Lent, Easter, etc.

Find curriculum: activities, study guides, godly play, workshop rotation

Curate trusted content to share with the community.

BEST PRACTICES?

STARTING 10Pinterest


Set dates

Take simple polls

Share power

Relieve stress

Pressure positively

Sync to calendars

BEST PRACTICES?

STARTING 10Doodle


Think: Junk Drawer

Cloud based storage

Back-up and share photos, docs, lists, etc.

Group document storage

List-keeping and note taking

OR Google Keep

BEST PRACTICES?

STARTING 10Evernote


Coordinate multiple home/work schedules

Easily embedded

Integrate with all Google apps and other programs

Invite Feature

BEST PRACTICES?

STARTING 10Google Calendar


Cloud based storage

Back-up and share photos

Group document storage

Presentation sharing

2GB Free + referrals

OR Google Drive

BEST PRACTICES?

STARTING 10Dropbox


User friendly

Link to online version

Track actual interaction

Save some money

Alt to emailed PDFs

BEST PRACTICES?

STARTING 10Madmimi


What technologies, apps, and platforms

have you found most useful in ministry?

Best practices?

Tips, tricks, work-arounds?

Any cautions?





10:15 a.m. Break




02:00 p.m. Break


03:00 p.m. We gone.

The use of technology in worship must —

Be contextually appropriate.

Be set up for success.

Be invitational and integrated.

QUESTIONS/THOUGHTS?

BIG QUESTIONSWORSHIP


Designed to not work.

Interactions is the key.

Boost posts on rare occasions, but try.

Use buffer, have multiple admins, agree on content patterns, and interacts as YOU.

QUESTIONS/THOUGHTS?

BIG QUESTIONSFB PAGES


Social Media Policies and Guidelines —

Not much different than other codes of behavior.

Generally stay away from “Dos” / “Don’ts” but be descriptive with examples.

QUESTIONS/THOUGHTS?

BIG QUESTIONSPOLICIES


A few practical boundary thoughts —

Pastor’s should not instigate connections.

Connect with youth in public online spaces.

Refrain from over-interacting.

QUESTIONS/THOUGHTS?

BIG QUESTIONSBOUNDARIES


About the children —

Have release forms for all registrations.

Resist posting close-ups of the kids.

Do not tag parents.

Be a “trusted adult” for other parents.

QUESTIONS/THOUGHTS?

BIG QUESTIONSCHILDREN


Any more BIG questions?

BIG QUESTIONSAny more?


So now what?

Here are a few practical actions for

you and your ministry.

FOR TOMORROWWhat you can do.


Carve out daily social media time

Normalize usernames

Create lists on current networks

Use “find friends” feature and connect

Organize and prioritize apps on your devices

FOR TOMORROWPersonal Tasks


Declutter current online footprint

Gather, record, and save login info

Assign individuals to networks and tasks

Claim and register “business” listings

Schedule regular tech/app play hour

FOR TOMORROWChurch Tasks


What are you going to do when you get back?

Be specific.

What are some of the possibilities that you

see in the future?

What might be some of the obstacles to

success?




Thanks for being here.

Keep in Touch.

www.slideshare.net/breyeschow

@breyeschow on most social networks: twitter, instagram, snapchat, facebook, skype, youtube, G+, linkedin, goodreads...