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Slides for presentation given at Audiences Yorkshire, 25 March 2010
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SOCIAL MEDIA IS EASY
TWITTER2008 - 2009 1,300% growth
FACEBOOK2009 - 2010 200m – 400m users
56% of Facebook users check their page every day: 12% check every couple of hours
23% of iPhone users use Facebook and Twitter as their primary news source
24% of under 25-year-olds have no problem using social media on the toilet
Guardian 15.8% downDaily Telegraph 11.8% downThe Times 17.6% downThe Sun 4.43% down
Local newspapers: 2008 – 2009 over 60 local titles closed
+ press and publicity campaign
+ press and publicity campaign
= audience
“The moment our generation is living through is the largest increase in expressive capability in human history”
Clay Shirkey, author of Here Comes Everybody
ONE
BooksOne-way fixed communication
between artist and single reader
TWO
TelephoneTwo-way real time communication
between two people
THREE
Radio and TVOne-way real time communication
between one or more people and a crowd
FOURInternetMulti-way real time
communication between one or more people and a crowd
+ media campaign
= audience
crowd + =
social media
EVERYBODY IS A CURATOR
NOW
“The most striking thing in English theatres is the unheard-of brutality of the audiences… It is not uncommon, in the midst of the most affecting parts of a tragedy, to hear coarse expressions shouted from the gallery...
“It is also no rarity for someone to throw the fragments of his goute, which do not always consist of orange-peels alone on the heads of the people in the pit…”
“What power resides in the object given that causes its recipient to give it back?”
Marcel Maus, The Gift
EVERYBODY IS A CURATOR NOW
@liverpoolphil
@tate
www.channel.tate.org
@NationalTheatre
www.facebook.com/national.theatre.london
www.facebook.com/national.theatre.london
www.digtaltheatre.com
SOCIAL MEDIA IS NOT ABOUT MARKETING
+ media campaign
= audience
crowd + =
social media
+ social media
= crowd
+ social media
= crowd + social media
= more
“I don’t use social media to tell people what I’m doing next.
“I use social media to find out what I’m doing next.”
Dan ThompsonEmpty Shops
Network @artistsmakers
Artists revenue from recorded material 2004 - 2008
Artists revenue from live performance 2004 - 2008
@[email protected]@rsa.org.uk
