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Presentation given May 2010 at the APA Virginia State Conference in Norfolk, VA.
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Social Media and Public Involvement
APA VirginiaMay 2010
Ryan LinkProject Manager – Planning / Public Involvement
The face of communication is changing…
We need to keep up with the digital revolution
Social Media is an emerging tool for public involvement in transportation
… is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
Social Media …
Social Media tools are the fastest growing mediums of communication on the Web
60%of Fortune 1000 Companies will use online
communities by 2010
Variety of Platforms
Flickr
Blogs
Blog
Variety of Platforms
Blogs
Blog
Variety of Platforms
Second Life
68%of State DOTs use either Facebook or Twitter
As applications expand, they become more relevant for public involvement.
The Conversation
Prism
There are many public involvement uses for social media
Discussion Boards / Blogs
Mass Outreach /
Notifications
Crowd Sourcing
Video / Photo Sharing
Virtual Meetings
Simulated Environments
Social Media Plan
More For 1604 Blogwww.morefor1604.com/wordpress
More For 1604 Flickr Photostreamwww.flickr.com/groups/morefor1604
More For 1604 Training Guideswww.morefor1604.com/training.html
More For 1604 “How-To” Handouts - www.morefor1604.com/training.html
More For 1604 Social Media ClassroomHeld During Public Scoping MeetingsOctober 2009
Crowdsourcing
Mobile Polling
Vote via Text, Twitter or Mobile
Lessons Learned
Need to have comprehensive social media plan.
“Care and Feeding” of site.
“Social” really means social!
