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Connecting Students Jewishly OnlineMaximizing Social Networks
A community thrives by its connections, not by its collections! It's the relationships, and the prospect of future relationships, that keep members active and excited.
~Valdis Krebs
Overview
What is a Social Network? Old web vs. New Web
What Are our Goals How can Social Networks help us reach them?
Various Tools Examples
General tips Institutional Advancement How can I learn about them? Questions
What this is not…
Social networking 101Twitter 101Online marketing/branding 101
What is a Social Network?
A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
~Wikipedia
What is Social Media?
Social Media is online content created by people using highly accessible and scalable publishing technologies. ~Wikipedia
Examples of Social Networks
From: Blog.aysoon.com
From: Blog.aysoon.com
Old web vs new web (web 2.0)
Reading Static Web Pages One-to-many Organizational
affiliations Lectures Posting Information
Writing Dynamic Blogs and Comments Many-to-many User generated
communities Conversations Aggregating information
Old Web New Web
What are our goals?
The Mission of Hillel of Greater Philadelphia is to engage Jewish undergraduate and graduate students in Jewish life experiences, and to encourage them to identify as Jews within a Jewish community.
Hillel of Greater Philadelphia Values…
Jewish Community Jewish Self-authorship The Pursuit of Jewish Knowledge Israel as the Jewish Homeland and as a cultural center for the
Jewish People Diversity in Jewish Community and in the Spiritual, Religious,
Cultural, and Intellectual Expressions of Jewish Life The Joy that comes from Celebrating Jewish Life Association with the Global Jewish People Activism on Behalf of Israel, the Global Jewish People, and the
Pursuit of Justice Participation in the Broader Society as Jews and as Jewish
Communities Innovation and Entrepreneurship
How can Social Networks & Media help us reach our goals?
At Hillel we want to meet students…
This includes online!
Where are your students?
Using Social Networks & Media to Reach Our Goals
Sharing (posting)Commenting
BloggingTaggingCollaborating
Using Social Networks & Media to Reach Our Goals
Sharing
Using Twitter to post a story from MJL about an upcoming holiday
Updating your Facebook status for students to comment
Posting an article to a student’s Facebook wall Posting a Facebook note and tagging students
Possibly as a follow up to an event or IE
Creating a RSS feed of Jewish blogs to share with students
Using Social Networks & Media to Reach Our Goals
Sharing
Using Social Networks & Media to Reach Our Goals
Sharing (commenting)
Comment on items students have postedConnect them to other Jewish studentsConnect them to Jewish resources
Using Social Networks & Media to Reach Our Goals
Blogging
Writing about current events and relating them to Jewish values
Your reaction to a new Jewish movie or Jewish book
Enticing students to come to a programFollow up about a program
Using Social Networks & Media to Reach Our Goals
Blogging
From: www.phillyjufro.com
Using Social Networks & Media to Reach Our Goals
Tagging – What is it?
In online computer systems terminology, a tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system.
~Wikipedia
Using Social Networks & Media to Reach Our Goals
Tagging (cont.)
Not a specific social network Aggregates pieces of data
Can pull pieces of information or media from different platforms into a website (i.e. #bus83)
By posting your Birthright pictures on Flickr and tagging them as Jewish Israel Hillel
Tagging students content that you see Jewish value in
Using Social Networks & Media to Reach Our Goals
Tag Cloud
Using Social Networks to Reach Our GoalsTagging (cont.)Using Social Networks to Reach Our GoalsTagging (cont.)
From http://fserb.com.br/newscloud/ 8/6/09, 8:52 AM
Using Social Networks & Media to Reach Our Goals
Tagging – iambirthrightisrael
From: http://www.birthrightisrael.com/site/PageServer?pagename=iambirthrightisrael_flickr
Using Social Networks & Media to Reach Our Goals
Collaborating
WikisSetting up a group
blog (Isabel)Sharing your stories
Birthright memoriesHow your family
celebrates PassoverTagged Tanakh
"It's hard to imagine G-d endorsing a wiki version of the Bible - but then again, wasn't the Talmud the world's first wiki?"
~Jeff Jarvis, What Would Google do
Using Social Networks & Media to Reach Our Goals
Collaborating (Tagged Tanakh)
From http://jpsinteractive.org/projects/tagged_tanakh
Using Social Networks & Media to Reach Our Goals
Collaborating (blogmud)
An article would be written
Comments would be voted up (i.e. “I like”)
The comments would fill around based on the number of votes they get
Using Social Networks & Media to Reach Our Goals
Holistic Example: NJOP
From: jewishtreats.org, facebook.com/JewishTreats, twitter.com/jewishtweets
Using Social Networks & Media to Reach Our Goals
General Tips
You need to be able to accept and respond to criticism Its all about the connections!
Students to content Students to staff Students to students
Should not always be Jewish What do students want to hear about? Activities on campus Need to think of you as a person with variety of interests
Create your online brand Consistency is key! What message is Hillel on your campus portraying? Authenticity will show through
If you participate, others (students) will reciprocate Challenge your students to think! Learning the culture and taboos Know your audience Remembering to cross post This takes time!
Using Social Networks & Media to Reach Our Goals
General Tips: Making your life easy
Addthis – add a link straight to a social network from a website
RSS Reader – aggregates blogsGoogle reader
Twitter tools:HootsuiteTweetdeck
Using Social Networks & Media to Reach Our Goals
Institutional Advancement
Collecting and generating is a double edge swordNeed it for studentsNeed it for IA purposes
These aren’t always consistent Need to create distinct brands
How can I learn about these Networks?
Overall: Introduction to Jeff Pulver’s social media breakfast -
http://tinyurl.com/ncnblj Activist Communities Using Social Media -
http://tinyurl.com/m2vwvn Jewish non-profit guide to using social media marketing -
http://tinyurl.com/kky699 Twitter:
How to use Twitter - http://tinyurl.com/asa8co 10 twitter tips for non-profits -
http://tinyurl.com/twitternonprofittips Facebook:
What is Facebook - http://tinyurl.com/lcca3j
But the best way to learn is to…
SIGN UP AND START WORKING WITH THEM!
Questions?