Upload
rachel-johnson
View
525
Download
4
Tags:
Embed Size (px)
DESCRIPTION
A presentation for the 2012 Global Studies Association Conference.
Citation preview
SOCIAL MEDIA AND DEMOCRACY IN LATIN AMERICA
Rachel Johnson, Elon University
Democracy and the Internet
Regime type plays an important role
Illiberal Dem. Semi-Dem. • Free and fair elections do not guarantee constitutional protections and complete democracy.
• Governments have an immense concentration of power, allowing the restriction of freedoms and rights.
• Zakaria (2005)
• Where elections are free but not fair.
• Anyone can enter the election but the incumbent is rigged to win.
• Or power does not go to the winner rather some other group outside the elected offices. • Smith (2005)
Social Media A Wide Range of Tools
Framework developed by Kaplan & Haenlein
Possible Benefits
•Social Capital & Community-
Building
•Access to Information
•Citizen Journalism
Social Media Use Statistics
88
70.5
89.8
12
29.5
10.2
0% 20% 40% 60% 80% 100%
Latin America
Worldwide
North America
Users
Non-Users
Social Media Users
62 52
38 48
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Latin America Worldwide
Average Age of Social Media Users
All Other
15-35
From ComScore, 2010
Top Sites in Latin America
91 Million
34 Million
24 Million
Top Worldwide Markets by % Reach:
#4- Chile #6-Argentina #7-Venezuela #10-Colombia #11-Peru #12-Mexico
Top Worldwide Markets by % Reach:
#2-Brazil #3-Venezuela #8-Argentina #13- Chile #14-Mexico #15-Colombia
From ComScore, 2010
VotoJoven Venezuela
VotoJoven Venezuela
VotoJoven- Tweet Examples Venezuela
#Occupario Brazil
#Occupario Brazil
#Occupario Brazil
CONCLUSIONS • Connecting the online and offline worlds • Old institutions, new tactics. • The long game.